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1. Lindsey Reiersen, Lindsay Romm, MichaelTronolone, Thomas
Buonincontri, Monica Patel
2. Our Campaign Perkis Fitness: Using social media platforms to
give healthand fitness tips for people who are always onthe go.
Target audience: Males and females between the ages of 18
and22.
3. General Goal Form a two-way relationship with ouraudience.
Allow them to share their personal health tips andexperiences with
our social media pages, while atthe same time giving them our input
and tips.
4. Measurement Goals Reach Edge Rank Retweet Rate
5. Pinterest Activity
6. Pinterest summary and futurerecommendations Summary Perkis
Fitness pinned daily Overall high repinn rate Consistent
notifications throughout campaign We had an average of 35 pins per
board Recommendations Create more boards Follow more users Get more
followers
7. Campaign Total Reach
8. Weekly Reach 4/2/13-4/9/13
9. Weekly Reach 4/9/13-4/16/13
10. Weekly Reach 4/16/13-4/23/13
11. Weekly Reach 4/23/13-5/1/13
12. How we reached people
13. Visits to our page
14. Edgerank Facebook does not release an Edgerank score It is
based upon: Affinity, Weight, and Time Decay
15. Facebook summary and futurerecommendations Summary Facebook
was a success and it is evident through thefeedback received from
the posts Steady growth Consistent and high reach among our target
audience(18-22) People are more interested in eating tips than
fitnesstips Recommendations Implement more contests Keep the
conversation going Get a higher interest in fitness tips
16. Interactions
17. Twitter summary and futurerecommendations Summary
Consistent tweets throughout the campaign Perkis Fitness didnt
receive as many retweets ashoped Unfortunately our hashtag was
never trending Recommendations Encourage followers to retweet Get
more followers Follow more target audience users rather than
fitnessprofessionals Encourage more interaction with posts