Periscope presentation

HANNAH MINCHOW-PROFFITTTONY LASZACS

SOCIAL MEDIUM GUIDE

Owned by Twitter

App-based

Live broadcasts

24-hour availability of broadcasts

Global or private

Hearts

Comments

KEY FEATURES

Screenshot of broadcast map

Young

Global

Casual

News Outlets & Brands

Events

CULTURE

Screenshot of live broadcast

Broadcast Live feed which shares video, audio, and

location

Follower/Following Users can subscribe to other users to

receive updates

Heart Tap the screen to reveal a color-coded

heart; equivalent of communicating a like of what is shown on broadcast

LANGUAGE

HubSpot “It’s a new tool that has a lot of

potential uses for marketers like us”Five Tips:

1. Consider timing2. Spend time coming up with a

compelling title3. Make broadcast easy to find4. Respond to comments live5. Experiment with use cases

EXPERT REVIEWS

AdWeek “3 ways Meerkat is soundly beating

Periscope”1. 24-hour broadcast scheduling2. Subscriptions and notifications3. Comments are automatically

tweeted from users’ accounts

EXPERT REVIEWS

Anthony Rotolo Professor of social media

Syracuse University

“There’s this trend we’re seeing of people being able to capture incidents and police moments and share them with the world… I think that Periscope will share an important role in it”

EXPERT REVIEWS

Listening and Question-Answer Sessions

Respond live to questions and concerns of audience

Tutorials New products, skills, and services

Behind-the-Scenes Bring an informal personality to

brand

VALUE

HubSpot http://blog.hubspot.com/marketing/periscope-app-live-broadcasting-tips

AdWeek http://www.adweek.com/news/technology/side-side-marketing-test-shows-3-ways-meerkat-

soundly-beating-periscope-165581

Anthony Rotolo (USA Today) http://college.usatoday.com/2015/06/19/periscope-important-media-misses-millennials/

Periscope Logos & Screenshots https://www.periscope.tv/press

HubSpot Logo http://www.hubspot.com/internet-marketing-company/press-room

AdWeek Logo https://www.linkedin.com/company/adweek

Syracuse University Logo http://orangegrove.syr.edu/

REFERENCES