Performics Social Media Week 2012 Life on Demand

Monday, September 24, 2012

#LifeonDemand:

The New Norms of

Social Engagement

Hosted by:

#LifeonDemand

Panelists

Daina Middleton Global CEO Performics

Ed Snider COO ROI Research

Dana Todd SVP of Marketing Performics

Christina Carlile Associate Director, Strategy & Analytics Performics

#LifeonDemand

#LifeonDemand

Active Social Networkers

#LifeonDemand

Men, Women and Parents…

#LifeonDemand

Daily Social Networkers

#LifeonDemand

Content Preferences

• Women more likely to post status updates

• Men more likely to post jokes, links and videos

• Über users are very active posters and have increases for all types of content

• Younger respondents are more likely than older respondents to post most types of content

• Compared to moms and other men and women, dads are the most active posters across most types of posts

• Dads are also more likely to report increased posting for several types of content

#LifeonDemand

Mobile Usage

#LifeonDemand

Tablet Usage

#LifeonDemand

Social Access by Device

#LifeonDemand

#LifeonDemand

#LifeonDemand

Brand Engagement

#LifeonDemand

#LifeonDemand

Response Likelihood

#LifeonDemand

#LifeonDemand: Inspire Participation

#LifeonDemand

Study Demographics