Icebreaker is a New Zealandbased clothing retailer specializing in merino wool outdoor clothing. Its target audience is hikers, yogis, runners, travelers and more. Par$cipant 1. Increased speed of project comple3on with great success • Organic search traffic grew 59% YoY • Organic search revenue grew 105% YoY 2. Improved communica3on for unified brand messaging globally Performance Performics tackled the four key areas of alignment to ensure a smooth launch: 1. Organize leadership & strategists • Determine key point of contact within each country 2. Clearly ar3culate scope of project • Work off quarterly, instead of annual, global project plan for flexibility 3. Align program standards • Collaborate, share best prac\ces and provide clear instruc\ons • Instate a biweekly delivery schedule with buffer \me built for QA across \me zones • Priori\ze regular communica\on to share internal and client feedback so nothing is lost in transla\on 4. Ac3vate interna3onal repor3ng via BrightEdge • Consolidate all repor\ng to ensure consistency Plan Performics Drives SEO Success for Icebreaker Through Streamlined Global Launch Countries generated a 105% Y/Y increase in site revenue Countries saw a 59% Y/ Y increase in search traffic One country exceeded both traffic and revenue KPIs for the first $me in 2014 Icebreaker tasked Performics to launch an interna\onal SEO program across 4 countries in less than 3 weeks. In addi\on, a single point of contact was needed to develop processes to align and manage Icebreaker’s global program, including: • Organizing leadership & strategists • Clearly ar\cula\ng scope of project • Aligning program standards • Ac\va\ng interna\onal repor\ng via BrightEdge Challenge