PERFORMANCE MARKETING MOSCOW 15 OCT The first professional conference about Performance Marketing in Russia Peter Hamilton, CEO, TUNE
PERFORMANCE!
MARKETINGMOSCOW
15!
OCT
The first professional conference !about Performance Marketing in Russia
Peter Hamilton, CEO, TUNE
&(2�DW�+DV2IIHUV�FRP�0RELOH$SS7UDFNLQJ�FRP�����#SHWHUKDPLOWRQ
3HWHU�+DPLOWRQ
0RELOH�0HDVXUHPHQW�IRU�3HUIRUPDQFH�0DUNHWHUV
2XU�)LUVW�3URGXFW�
%XLOG�\RXU�RZQ�SXEOLVKHU�QHWZRUN�Ɣ :KLWH�/DEHOOHGƔ ���ȇV�RI�)HDWXUHVƔ $G6HUYLQJ�0DQDJH�Ɣ 3XEOLVKHU�ΖQWHUIDFHƔ 0DQDJHPHQW�7RROVƔ &OLHQW�2ZQV�'DWD
)RU�6XSSO\�%XLOGHUV��1HWZRUNV������������������3URGXFWV
$WWULEXWLRQ�$QDO\WLFVƔ 2QH�6'.����$3ΖƔ 2QH�'DVKERDUGƔ ����3DUWQHUV�Ɣ 'H�GXS��0XOWL�WRXFKƔ $G�3DUWQHU�7RROVƔ &OLHQW�2ZQV�'DWD
)RU�0DUNHWHUV�DQG�$GYHUWLVHUV�����������������3URGXFWV
)RU�0DUNHWHUV�DQG�$GYHUWLVHUV�����������������3URGXFWV
$WWULEXWLRQ�$QDO\WLFVƔ 2QH�6'.����$3ΖƔ 2QH�'DVKERDUGƔ ����3DUWQHUV�Ɣ 'H�GXS��0XOWL�WRXFKƔ $G�3DUWQHU�7RROVƔ &OLHQW�2ZQV�'DWD
$SS�6WRUH�DQDO\WLFV�Ɣ 7UDFN�DSS�UDQNLQJVƔ $QDO\]H�.H\ZRUGV�Ɣ &RPELQHG�LQVLJKWV�ZLWK�
SDLG�DWWULEXWLRQƔ &RPSHWLWRU�DQDO\VLVƔ 3XEOLFO\�&ROOHFWHG�'DWD
3HUIRUPDQFH�PDUNHWLQJ�LV�FKDQJLQJ���
3HUIRUPDQFH�PDUNHWLQJ�LV�FKDQJLQJ���EHFDXVH�H\HEDOOV�DUH�FKDQJLQJ�
0HGLD�&RQVXPSWLRQ��0RELOH�$SSV�96��ΖQWHUQHW�DQG�79
����RI�VPDUWSKRQH�XVDJH�LV��ΖQ�$SS�
0RELOH�LV�����RI�GLJLWDO�DGYHUWLVLQJ�LQ�86
3UHGLFWHG�DW��������%LOOLRQ�LQ�����
���RXU�SUHGLFWLRQV�ZHUH�2))�%<����%LOOLRQ���
���RXU�SUHGLFWLRQV�ZHUH�2))�%<����%LOOLRQ���
���WZR�\HDUV�LQ�D�URZ���
:HȇYH�VHHQ�LW�LQ�RXU�RZQ�EXVLQHVV�
2QH�\HDU��PRELOH�SURGXFW�PDWFKHG�+DV2IIHUV
0RELOH$SS7UDFNLQJ
+DV2IIHUV
���RI�7RS����+DV2IIHUV�1HWZRUNV
���RI�7RS����+DV2IIHUV�1HWZRUNV
$UH�(;&/86Ζ9(/<�0RELOH
���RI�7RS����+DV2IIHUV�1HWZRUNV
$UH�(;&/86Ζ9(/<�0RELOH
0RELOH�$G�1HWZRUNV�DQG�3ODWIRUPV
0RELOH�$G�1HWZRUNV�DQG�3ODWIRUPV
ΖQWHJUDWHG�ZLWK������1HWZRUN�3DUWQHUV
ΖW�LV�D�FURZGHG�DQG�IUDJPHQWHG�SODFH�
:KR�DUH�WKH�ELJ�VSHQGHUV�WRGD\"
:KR�DUH�WKH�ELJ�VSHQGHUV�WRGD\"
*$0(6
7KH�XS�DQG�FRPHUV����
:25/'�RI�02%Ζ/(�0($685(0(17
%X\LQJ�6HOOLQJ�0RELOH�ΖQYHQWRU\
%X\LQJ�6HOOLQJ�0RELOH�ΖQYHQWRU\
Ɣ &RVW�SHU�LQVWDOO�PRGHO��&3Ζ�
�
%X\LQJ�6HOOLQJ�0RELOH�ΖQYHQWRU\
Ɣ &RVW�SHU�LQVWDOO�PRGHO��&3Ζ�
Ɣ &RVW�SHU�UHJLVWUDWLRQ�RU�VXEVFULSWLRQ
�
%X\LQJ�6HOOLQJ�0RELOH�ΖQYHQWRU\
Ɣ &RVW�SHU�LQVWDOO�PRGHO��&3Ζ�
Ɣ &RVW�SHU�UHJLVWUDWLRQ�RU�VXEVFULSWLRQ
Ɣ &RVW�SHU�FOLFN�LPSUHVVLRQ
�
%X\LQJ�6HOOLQJ�0RELOH�ΖQYHQWRU\
Ɣ &RVW�SHU�LQVWDOO�PRGHO��&3Ζ�
Ɣ &RVW�SHU�UHJLVWUDWLRQ�RU�VXEVFULSWLRQ
Ɣ &RVW�SHU�FOLFN�LPSUHVVLRQ
Ɣ &RVW�SHU�UH�HQJDJHPHQW
�
0RELOH�$SS�$WWULEXWLRQ
$SS�0DUNHWSODFH0HDVXUHPHQW�85/
0RELOH�$G ,QVWDOO��$WWULEXWHG
0RELOH�$SS�$WWULEXWLRQ
$SS�0DUNHWSODFH0HDVXUHPHQW�85/
0RELOH�$G ,QVWDOO��$WWULEXWHG
0RELOH�$SS�$WWULEXWLRQ
$SS�0DUNHWSODFH0HDVXUHPHQW�85/
0RELOH�$G ,QVWDOO��$WWULEXWHG
0RELOH�$SS�$WWULEXWLRQ
$SS�0DUNHWSODFH0HDVXUHPHQW�85/
0RELOH�$G ,QVWDOO��$WWULEXWHG
0RELOH�$SS�$WWULEXWLRQ
$SS�0DUNHWSODFH0HDVXUHPHQW�85/
0RELOH�$G ,QVWDOO��$WWULEXWHG
$WWULEXWLRQ�ZLWK�Ζ'V�DQG�)LQJHUSULQW
$SS�0DUNHWSODFH0HDVXUHPHQW�85/
0RELOH�$G ,QVWDOO��$WWULEXWHG
'HYLFH�,'V�DQG�'HYLFH�)LQJHUSULQW
:KDW�DUH�'HYLFH�Ζ'V"
Ζ')$�Ζ)$���ΖGHQWLILHU�IRU�$GYHUWLVHUV��
*RRJOH�$Ζ'���$GYHUWLVLQJ�Ζ'��
)ORZ�RI�$WWULEXWLRQ
)ORZ�RI�$WWULEXWLRQ
)ORZ�RI�$WWULEXWLRQ
)ORZ�RI�$WWULEXWLRQ
)ORZ�RI�$WWULEXWLRQ
)ORZ�RI�$WWULEXWLRQ
)ORZ�RI�$WWULEXWLRQ
5HSRUWLQJ�&RKRUW�$QDO\VLV�
6R�KRZ�PXFK�VKRXOG�PDUNHWHUV�EH�PHDVXULQJ�LQ�PRELOH"�
:KDW�VKRXOG�PDUNHWHUV�PHDVXUH"�
:KDW�VKRXOG�PDUNHWHUV�PHDVXUH"�
:KDW�VKRXOG�PDUNHWHUV�PHDVXUH"�
:KDW�VKRXOG�PDUNHWHUV�PHDVXUH"�
5LJKW��$6�08&+�$6�3266,%/(ż ,QVWDOOż 2SHQVż 5HJLVWUDWLRQż 6XEVFULSWLRQż /RJLQż 3XUFKDVHż $GG�WR�FDUWż $GG�SD\PHQW�PHWKRGż 5HVHUYDWLRQ
5H�HQJDJLQJ�FXVWRPHUV
5H�HQJDJLQJ�FXVWRPHUV
(YHU\�WLPH�D�XVHU�2SHQV�WKH�$33
$WWULEXWLRQ�PXVW�KDSSHQ�DJDLQ�
)ORZ�RI�6KDULQJ�$WWULEXWLRQ
)ORZ�RI�6KDULQJ�$WWULEXWLRQ
$WWULEXWLRQ�7HFK�6KRXOG���
Ɣ 6XSSRUW�PDQ\�DGYHUWLVLQJ�SDUWQHUV�Ɣ 5HFRQFLOH�IRU�GXSOLFDWH�LQVWDOOVƔ $WWULEXWHV�WR�WKH�ODVW�FOLFN��Ɣ 3URYLGHV�LQVLJKW�LQWR�PXOWL�WRXFK��Ɣ (DVLO\�DGG�QHZ�DGYHUWLVLQJ�FKDQQHOV��Ɣ 0HDVXUH�(YHQWV��IRU�UH�HQJDJHPHQW�Ɣ (IILFLHQWO\�SRVWEDFN�GDWD�WR�SDUWQHUVƔ 5HDO�WLPH�DQG�GHHS�GDWD�UHSRUWLQJ���Ɣ *LYH�WKH�PDUNHWHU�RZQHUVKLS�RI�GDWD�
:KDW�HOVH�LV�WKHUH�WR�PHDVXUH"
$SS�6WRUH�5DQNLQJV
$SS6WRUH�5DQNLQJV���)UHH�DSSV
$SS6WRUH�5DQNLQJV���*URVVLQJ�DSSV
$62���$SS�6WRUH�2SWLPL]DWLRQ�
Ɣ ,FRQ��6FUHHQVKRWV
Ɣ .H\ZRUGV���L26�DQG�*RRJOH�3OD\
Ɣ 7LWOH���L26�DQG�*RRJOH�3OD\
Ɣ 'HVFULSWLRQ���*RRJOH�3OD\
Ɣ /LQNV��*RRJOH�3OD\
Ɣ 6RFLDO���*RRJOH�3OD\
:K\�GR�SHUIRUPDQFH�PDUNHWHUV�FDUH"�
$62���$SS�6WRUH�2SWLPL]DWLRQ�
Ɣ ,FRQ��6FUHHQVKRWV
Ɣ .H\ZRUGV���L26�DQG�*RRJOH�3OD\
Ɣ 7LWOH���L26�DQG�*RRJOH�3OD\
Ɣ 'HVFULSWLRQ���*RRJOH�3OD\
Ɣ /LQNV��*RRJOH�3OD\
Ɣ 6RFLDO���*RRJOH�3OD\
Ɣ 9ROXPH�RI�'RZQORDGV�DQG�(QJDJHPHQW
/HWȇV�WDON�DERXW�'DWD�
'DWD�LV�PRUH�LPSRUWDQW�WKDQ�HYHU�
$OO�FXVWRPHU�XVHU�OHYHO�GDWD�EHORQJV�WR�\RX��WKH�DGYHUWLVHU��7KH�GDWD�\RX�FROOHFW�ZLWK�DQ�XQELDVHG�SODWIRUP�IDOOV�LQOLQH�ZLWK�\RXU�RZQ�SULYDF\�SROLF\��<RX�GHFLGH�ZKR�\RX�VKDUH�LQIRUPDWLRQ�ZLWK�DQG�KRZ��
781(�+LUHV�&KLHI�3ULYDF\�2IILFHU
:DQW�WR�GR�\RXU�RZQ�GLJJLQJ"�
*R�IRU�LW��5HVRXUFHV�IURP�781(
VXSSRUW�PRELOHDSSWUDFNLQJ�FRP
GHYHORSHU�PRELOHDSSWUDFNLQJ�FRP
PERFORMANCE!
MARKETINGMOSCOW
15!
OCT
The first professional conference !about Performance Marketing in Russia