Performance Health - North Africa&Middle East Sales Management Outline

• 1. North Africa and Middle East Regions Sales Management Outline 1 Performance Health - Sales Mgt Outline in North Africa and Middle East Regions

2. I. Regions and Markets Presentation of each Markets Commercial Potentials II. Managing Sales and Analyzing the local Revenue Paths A: Potential Distributors in each Region/Country B: Sales Operations and Client Categories in each Region/Country C: Managing Promotion Activities via local Marketing Tools III. Summary Performance Health - Sales Mgt Outline in North Africa and Middle East Regions2 Contents Analysis 3. A: North Africa Region Algeria, Egypt, Morocco, Tunisia B: Middle East Region Israel, Lebanon, Jordan, Kuwait, UAE, Saudi Arabia, Qatar, Bahrain Performance Health - Sales Mgt Outline in North Africa and Middle East Regions3 I. Regions and Markets Presentation of each Markets Commercial Potentials 4. Performance Health - Sales Mgt Outline in North Africa and Middle East Regions4 Egypt GDP (PPP): 497 bill. USD 2010 / 2011 growth 2,6% Population 80,500,000 Pharm. Market Size: 2012-14 estimation : 5 bill. USD Algeria GDP (PPP): 251 bill. USD / 2011 growth 1% Population: 33,000,000 Pharmaceutical Market Size: 2,36 bill USD in 2009 targeting 3,48 bill. in 2014 Tunisia GDP (PPP) : 96 bill. USD / 2011 growth 1,5% Population: 10,589,000 Pharm. Market Size: 300 mill. dinars Morocco GDP (PPP): 159 bill. USD / 2011 growth 2,2% Population: 33,700,000 Pharm. Market Size: 1,38 targeting to 1,88 bill. USD in 2013 Commercial Analysis A: North Africa Region - Algeria, Egypt, Morocco, Tunisia 5. Performance Health - Sales Mgt Outline in North Africa and Middle East Regions5 Saudi Arabia GDP (PPP): 622 billion USD Population: 27,100,000 Pharm. Market Size: 1,7 bill. USD *Saudi Arabia represents 63% of the GCC pharmaceutical market, annually valued at an estimated $1.7bn Commercial Analysis B: Middle East Region - Israel, Lebanon, Jordan, Saudi Arabia, Kuwait, UAE, Qatar, Bahrain Israel GDP (PPP): 219.4 billion USD Population: 7,750,000 Pharm. Market Size: 1,5 bill. USD Lebanon GDP (PPP): 61.5 billion USD Population: 4,200,000 Pharm. Market Size: 870 mill. USD targeting a 50% increase until 2014 Jordan GDP (PPP): 34.5 billion USD Population: 6,500,000 Pharm. Market Size: 270 mill. USD 6. Performance Health - Sales Mgt Outline in North Africa and Middle East Regions6 Kuwait GDP (PPP): 136.5 bill. USD Population: 3,500,000 Pharm. Market Size: 905 mill. USD Bahrain GDP (PPP): 30 bill. USD Population:1,200,000 Pharm. Market Size: 120 mill. USD Qatar GDP (PPP): 150 bill. USD Population: 1,700,000 Pharm. Market Size: 270 mill. USD in 2009 / targeting 385 mill. USD in 2014 - 44% growth UAE GDP (PPP): 183 bill. USD Population: 8,264,000 Pharm. Market Size: 1,6 bill. USD / targeting a growth of 17% until 2013 Commercial Analysis B: Middle East Region - Israel, Lebanon, Jordan, Saudi Arabia, Kuwait, UAE, Qatar, Bahrain 7. Commercial Ratios Ratios that we need to examine, in order to estimate the commercial performance of each Market: 1. Market Size/Population = x x/per capita = "%" per capita that each consumption unit spends for the need we cover and it shows: a) how familiar the local consumption is with the use of Meds Consumption Education Ratio b) the existence of the need we cover in the local Market or: per Capita / Market Size < 2,5 then Low Price Meds Penetration can be Maximized. 2. Market Size / Population * 5% = Monetary Per Capita Consumption Orthopedic Meds. Performance Health - Sales Mgt Outline in North Africa and Middle East Regions7 *According to official hospital researches 5-7% of the Meds each unit consummates covers Orthopedic problems 8. A: Potential Distributors in each Region/Country B: Sales Operations and Client Categories in each Region/Country C: Managing Promotion Activities via local Marketing Tools Performance Health - Sales Mgt Outline in North Africa and Middle East Regions8 II. Managing Sales and Analyzing the local Revenue Paths 9. A: Potential Distributors in each Region/Country Egypt Performance Health - Sales Mgt Outline in North Africa and Middle East Regions9 Egyptianinternation Pharmaceutical Ind. Co. - Addr: Industrial Area B1 10th ,Tel: +20 1536 16 63, Eipico 10th of Ramadan,Industrial Zone B1 :149 Tenth of Ramadan City, Tel: +2-011-3633995 Roxxen Addr: 12 Dokki Str., Tel: +2-018-2408826 Purex Health Care Pharmaceuticals - Addr: Mostafa ElNAhas, Nasr city, Cairo, Tel: +2-02-22718069 Pharco Trading - Addr: 61 Isamel Sirry - Smouha , Tel: +20 - 344 84555 Zanmar Enterprises Limited - Addr: 43 Shaheed Sayed Zakaria St., Tel: +2-02-2687407 Wektac-Agco - Addr: 3 El Negma St. Heliopolis, Tel: +20-2-6333012 Alphapharma - Addr: Fasil giza, Egypt(Zip/Postal:12561), Tel: +20-2-7714223 Medco - Erp. Ltd. Holland - Addr: Free Zone Area, Nasr City, Tel: +20-02-2730061 10. A: Potential Distributors in each Region/Country Tunisia Cepex - Addr: 2040 Tunis, Tunisia, Tel: +216-71-234200 Hm Pharma -Addr: 12 rue Imam el ghazali 4070 m'saken Tunisia, Tel: +216-20-557092 Mediterx - Addr: 2045 Tunis, Tunisia, Tel: +216-98-333615, Ahmed Hammami - Addr: Boite postale 16, 1005 el omrane Tunis, Tel: +216-1- 24309409 Feten - Addr: 8000 Tunisie, Tunisia, Tel: +216-71-456008 Out of 12 Pharm. Companies Performance Health - Sales Mgt Outline in North Africa and Middle East Regions10 11. A: Potential Distributors in each Region/Country Algeria Remede Pharma Addr: 08 capitaine azzouz hussein dey, Algeria 16 000, Tel: +213- 21-603971 Pharmatix Addr: Algiers City, Algeria 16500, Tel: +213-021-1 Lotissement Addr: 'E' N 18 Baba Hassan Alger 16303, Tel: +213-551-118401 Hermedic Addr: 28 chemin des glychines 16000, Tel: +213-70-525854 Fortis Addr: 18 Rroute ouled fayet chraga Alger 16002, Tel: +213-21-371342 International Beauty Line Addr: lot gomez staouili 16101, Tel: +213-21-394987 Daviglobal Pham CEO David Katz Addr: 10 Rue Hamani Arezki, Alger 0213, Tel: +213-16000-557000573 CPCM V209 Addr: Chemin des Ruines Alger-Plage 16111, Tel: +213-21-863002 Out of 11 Pharm. CompaniesPerformance Health - Sales Mgt Outline in North Africa and Middle East Regions11 12. A: Potential Distributors in each Region/Country Morocco Elli Lilly Morroc Addr: 209 Blvd D Anfa Casablanca, Tel: +212-2-395550 Industries Marocaines Moderne Addr: Bd. Abdelmoumen BP 2625, Casablanca , Tel: +212 0 22 47 04 95 Djaja - Addr: 56 LT AL Adarissa 20000 Casablanca, Tel: +212-4546766354-2442 Stiefel Maroc S.A.R.L Addr: 275 Boulevard Zerktouni Immeuble GAPI, 2me tage Casablanca, Tel: +212-2-950705 Organon Maroc SARL Addr: P.O. Box 7520 20000 Casablanca, Tel: +212-2-312832 Out of 13 Pharm. CompaniesPerformance Health - Sales Mgt Outline in North Africa and Middle East Regions12 13. A: Potential Distributors in each Region/Country Lebanon Ammpharm - Addr: Minaa 1234, Tripoli, Lebanon, Tel: +961-03-363506 Chaalan Pharm.- Addr: Beirut Mazraa street 00961Beirut Lebanon, Tel: +961-6- 870010 Hospipharm Lebanon - Addr: Antelias fawar street, 15000 al metn Antelias Lebanon, Tel: +96-14-418306 Hala Youma - Addr: Al absta Lebanon Beirut Lebanon, Tel: +961-1-652258 IBC Corp. - Addr: Airport Business Center Airport Rd, Beirut, Lebanon, Tel: +961-3- 541153 Out of 38 Pharm. CompaniesPerformance Health - Sales Mgt Outline in North Africa and Middle East Regions13 14. A: Potential Distributors in each Region/Country Israel Amcopharm - Addr: Ramallah 240 Gaza Israel, Tel: +972-8-2050284 Almedina - Addr: Almedina Bldg, Almedina St., Nimra 9999 Hebron, West-Bank, Israel, Tel: +972-2-2297378 Dexcel - Addr: POB 50 / 30650 Or Akiva Israel, Tel: +972-4-6364000 Danter Group Ltd Addr: Hatchia St. 68109 Tel-Aviv, Israel, Tel: +972-52- 3316341 Garan SK -Addr: JAbutinski 7, 52520 Ramat Gan Israel, Tel: +972-3-6114543 Out of 57 Pharm. CompaniesPerformance Health - Sales Mgt Outline in North Africa and Middle East Regions14 15. A: Potential Distributors in each Region/Country Jordan Al Rand Est. Addr: Gardens Str. P.O Box 1890, Amman, Jordan, Tel: +962-79-5522101 Amin Shocair - 78 Khalil Al Salim Street, Amman11953, Jordan, Tel: +962-6-5502990 Awraq - Um Uthaina 1118Amman Jordan, Tel: +9626-555-5555 Delta International Company - Khalda St. Building # 269, 851982, 11185Amman Jordan, Tel: +962-6-5516336 Feedco - Amman, Jordan, Tel: +962-6-4204412 Out of 53 Pharm. Companies Performance Health - Sales Mgt Outline in North Africa and Middle East Regions15 16. A: Potential Distributors in each Region/Country Kuwait Al - Abyar International Company - Kuwait 13070Mubarakiya Kuwait, Tel: +965-2434772 Al - Ammar International, Dr. Samer I. Tahan - President and Chief Executive Manager / CEO, Addr: Tunis street , Rihab Complex, 965 Hawally, Kuwait, - Tel: +965-22-664540 Qmed International - P.O BOX 38920, 72260 Abdullah Al Salem Kuwait, Tel: +965-247- 1652 CLS - Addr: No. 33, Street 12 Block 6, JABRIYA, 13006 Kuwait, Tel: +965-575-8387 Danat Al Aryaq Est. -Addr: P 64419, Shuwaik-B 70455, Kuwait, Tel: +965-224-712151 Out of 12 Pharm. Companies Performance Health - Sales Mgt Outline in North Africa and Middle East Regions16 17. A: Potential Distributors in each Region/Country Qatar Qatar Pharma - Addr: Street 41, Industrial Area, Small & Mid. Industries Zone 58, Doha, Qatar, Tel: +974-00-44114242 United International Trading Co LLC - Addr: P.O Box: 2490, Doha, Qatar, Tel: +974- 44366131 Well Care Group LLC - Addr: P.O Box:18310, Doha, Qatar, - Tel: +974-44620901 Dome Int'l Trading & Services - Addr: P.O Box:6739, Doha, Qatar, Tel: +974- 44431819 Al Danah Medical Company LLC - Addr: P.O Box:14485, Doha, Qatar, Tel: +974- 44691122 Out of 17 Pharm. companiesPerformance Health - Sales Mgt Outline in North Africa and Middle East Regions17 18. A: Potential Distributors in each Region/Country Bahrain Al Rahma - Addr: Hamad town 33380Bahrain, Tel: +973-397-60279 Almedpharma - Addr: Manama 15046, Manama, Bahrain, Tel: +973-3-0000000 Bidapharm - Addr: P.O. Box 20743 Manama, Bahrain, Tel: +973 17-29744 Intercol General Medicals W.L.L. - Addr: P.O. Box 56, Manama, Bahrain, Tel: +973- 17727600 Al - Jishi - Addr: P.O. Box 617 Manama, Bahrain, Tel: +973 17 233544 Performance Health - Sales Mgt Outline in North Africa and Middle East Regions18 19. A: Potential Distributors in each Region/Country UAE Al Areej Pharma. Trading - Addr: 19487 DUBAI, UAE, Tel: +971-4-2837430 Bionics Bopdy Solutions Ltd - Addr: P.O. Box 55513, Dubai, UAE, Tel: +971-4-3570746 Gulf Med Fze - Addr: DAFZA POBox 54481 Dubai, UAE, - Tel: +971-4-2997377 Gulf Pharma Industries - Addr: Ras Al Khaimah P.O.Box 997, 07 RAK, UAE, Tel: +971- 72461461 Halley Medical Supplies - Addr: Saif Free Zone, Q3-19 Sharjah - U.A.E P.O. Box: 9442,Sharjah, UAE, Tel: +971-06-5578611 Out of 56 Pharm. companies Performance Health - Sales Mgt Outline in North Africa and Middle East Regions19 20. A: Potential Distributors in each Region/Country Saudi Arabia Anwar Tiba Trading est. - Addr: Al sulamania 11454 Riyadh, Saudi Arabia, Tel: +966-1- 4771907 Al Ghamdi - Addr: Jeddah- KSA, 13909, Jeddah, Saudi Arabia, - Tel: +966-2-6655064 ASG Trading - Addr: King Khalid Str. P.O Box 1702, 31441, DAMMAM, Saudi Arabia, Tel: +966-3-8433471 Cigalah Group - Addr: 21435 Jeddah, Saudi Arabia, Tel: +966-5046405-86 ENSCO Arabia Ltd - Addr: P.O. Box 31080 , 31952 Al Khobar, Saudi Arabia, Tel: +966-1- 2997802 Out of 46 Pharm. companies Performance Health - Sales Mgt Outline in North Africa and Middle East Regions20 21. B: Sales Operations and Client Categories in each Region/Country B1: Disease/Trauma - Private and Public Health B2: Sports - Official Tournaments and International Athletic Organizations B3: Injuries - Clubs and Athletic Federations B4: Population - Gymnastic Facilities Locations Performance Health - Sales Mgt Outline in North Africa and Middle East Regions21 22. B1: Disease/Trauma - Private and Public Health Hospitals and Clinics Physical Therapists, Occupational Therapists, Athletic Trainers, Chiropractors, Podiatrists, Licensed Massage Therapists Maternity Units Physio Treatment Centers Clinical professionals Pharmacy Chains Performance Health - Sales Mgt Outline in North Africa and Middle East Regions22 23. B2: Sports - Official Tournaments and International Athletic Organizations *Sales Directions targeting the following and all the similar local Official Tournaments: 2012 Africa Cup of Nations (Libya-Egypt) / also 2015 and 2017 in Morocco CHAN African Nations Championship and Futsal Championship Gulf Cup of Nations tournament - official soccer tournament recognized by FIFA FIBA - Basketball Africa Championship in Madagascar 17-28 August 2011 International Golf Tournament 19-21 October 2011 Agadir Soleil Golf Club Tiger Woods Tournament 2012 Dubai TTD International Football Cup 2012 Dubai International Bowling Tournament Sinai and Cairo 2011 U18 - U20 - U21 National preliminary and official Sports Tournament Organizations Performance Health - Sales Mgt Outline in North Africa and Middle East Regions23 24. B3: Injuries - Clubs and Athletic Federations Performance Health - Sales Mgt Outline in North Africa and Middle East Regions24 Handball Clubs Swimming Federations Beach Sports Volley, Soccer Camel Riding Rugby Unions (Jordan) and Polo Unions (UAE) Football - Basketball - Volleyball Clubs Tennis Academies (UAE Sports Tennis Academy, new Tennis Academy opening in Sharm El Sheikh in Maritime Jolie Hotel) Golf Federations Track F1 Race: in Bahrain and in Yas - Abu Dhab Horse riding tournaments and Federations 25. B4: Population - Gymnastic Facilities Locations Big Stadiums and Professional Athletic Centers Private Gyms Ice Scatting and SKI in Dubai Dubai Mall and in the Mall of Emirates Hotel Spas and Pools Yoga and Pilates Centers Private Schools and Athletic Facilities Centers Performance Health - Sales Mgt Outline in North Africa and Middle East Regions25 26. C: Managing Promotion Activities via local Marketing Tools In-Clinic Retail Presence Special promotion of Massage Balls in Local Airports Executive lounges and 1st class seating in local Airlines Orthopedic/Physiotherapy/ Athletic Fairs and Conferences Performance Health - Sales Mgt Outline in North Africa and Middle East Regions26 27. Performance Health - Sales Mgt Outline in North Africa and Middle East Regions27 III. Summary Performance Health Client Categories Local Distributors Hospital, Clinics, Therapists Sports Facilities Locations Big Official Tournaments Sports Clubs and Athletic Federations Thera-Band Biofreeze North Africa Middle East Targeting 28. Thank you Performance Health - Sales Mgt Outline in North Africa and Middle East Regions28