Performance 2011 - Madelon Prive & Leon Gerrits - YD & T-Mobile

BEST PRACTICES RT4

WAAROM PERFORMANCE DISPLAY

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REAL-TIMETARGETING

Plein/Product

Basket

HomeSales funnel

REALTIME TARGETING

REALTIME TARGETING

95% bereik NLReal Time

Converteert 35% beter dan spreading

REALTIME TARGETING

REAL-TIMEBIDDING

Product

Basket

Realtime Bid (CPM)

€ 0.75

€ 1.00

€ 2.50

HomeSales funnel

REALTIME BIDDING

eCPA

eCPA -60%

REALTIME BIDDING

REAL-TIMECREATIVE

Meeste Nederlanders: ‘Persoonlijke online reclame is ongewenst’ (bron: Emerce 15 november 2011)

REALTIME CREATIVE

CTR

- 40% in Clicks

REALTIME CREATIVE

CMS

CTR + 250%

REALTIME CREATIVE

REALTIME CREATIVEHeatmapping

CTR + 8%

A/B testCTR + 8%

Click to Conversion

C2C +250%

REALTIME CREATIVE

REAL-TIMEREPORTING

REALTIME REPORTING

Vertaling van T-Mobile sales targets naar reporting:

- Omzet- ARPU- ROI

Prepaid klanten10% CR

REALTIME UPSELL

• Aftersales en service

• Luister naar je muis banners

• Overall Brand Performance

• “Fuck-up budget”

FOCUS 2012

• Dedicated YD team van AM’er en CM’er

• Relevantie voor de bezoeker

• Automatische aanpassingen met live product feed

• Meer sales voor minder geld!

VOORDEEL T-MOBILE

BEST PRACTICES RT4

spreading

Focus kwaliteit, additionele sales, niet alleen KPI's; gaat niet alleen om de laastste kilometer van de marathon; attributie belangrijk- spreading impr vs. retageting sales maand later- results in increase SEA

Overall brand performance Back up slide

YD certificates TRUSTED AdsThis certificate demonstrates YD to meet the requirements of TRUSTe for all (re) targeting activities provided by various international governments, the U.S. IAB guidelines and the requirements of TRUSTe.- Data Collection TRUSTED- This certificate demonstrates YD to meet the demanding requirements of TRUSTe for storing data

and associated privacy guidelines.

Besides that;- YD is marked on the white list of trusted Internet Explorer 9 (IE9). It meets the stringent requirements

of YD Microsoft users IE9 targeted ads.- There is a general opt-out page hosted by TRUSTe for consumers. As a result, consumers can easily

unsubscribe retargeting campaigns. Branded current opt-out pages are deleted.

Privacy Trust-E Back up slide