Performance 2.0: Exploring the new relationships between networks, content and live performance

PERFORMANCE 2.0What’s Plentiful, What’s Scarce+ What To Do Next!

PAT KANE, HUE AND CRY / THE PLAY ETHIC

Exploring the new relationships between networks, content and live performance

“YOU’RE ALL STEALING MY MUSIC, MY ART! STOP IT!”

“NETWORKS & SCREENS ENCOURAGE PEOPLE TO STEAL MY ART… “KEEPS MY

AUDIENCE INDOORS…”

“DESTROY THE AUDIENCE’S CAPACITY FOR CONCENTRATED ATTENTION AND DEVOTION…”

“JUST STOP IT NOW!!”

OURSELVES, ONLINE: A MUSICIAN’S QUEST FOR A BUSINESS MODEL IN THE AGE OF NETWORKS

PAT KANE, HUE AND CRY / THE PLAY ETHIC

DO OPEN NETWORKS AND SCREENS ENCOURAGE PEOPLE TO STEAL YOUR ART?

DEPENDS ON WHAT YOU MEAN BY ‘STEALING’….

DEPENDS ON WHAT YOU THINK IS YOUR ‘ART’…

DEPENDS ON WHAT YOU MEAN BY ‘STEALING’….IS LISTENING TO OR WATCHING THE RECORDING OF A PERFORMANCE/COMPOSITION NECESSARILY ‘STEALING’?

INTERNET AND DIGITALITY EXPLODES THIS MODE OF CONTROL … (NEVER MIND THE UNIT COST)

NO: WE LICENSE THESE TO TRADITIONAL TV, RADIO, PUBS, ETC AND COLLECT OUR ROYALTY

WILL ISP’S EVENTUALLY HAVE TO PAYTHEIR ROYALTY? YES. IT’S INEVITABLE. BUT THAT WON’T AFFECT OUR EXPECTATION TO SEE & HEAR FREELY, IN SOME MEDIA….

KEEPS THE AUDIENCE INDOORS?

NO: MORE GIGS, BIGGER FESTIVALS, LARGER RECEIPTS ACROSS MANY ARTFORMS… AS NET HAS RISEN…

STORY OF SOCIAL SOFTWARE - ENRICHES AND ORGANISES OUR SOCIAL LIVES, DOESN’T DISPLACE IT(The next Presidency may depend on this…)

DEPENDS ON WHAT YOU MEAN BY‘ART’….IS THE ‘ART’ - NOTATION/SCRIPT/CHOREOGRAPHY? - HISTORICAL STUDIO PRODUCTION? - LIVE PERFORMANCE OF SPECIFIC MATERIAL, BY SPECIFIC PERFORMERS, BEFORE A CROWD?- THE REMIX/ADAPTATION OF ALL PRECEDING MATERIAL BY USERS?

ALL OF THE ABOVE. BUT IT’S NOT ALL THE SAME KIND OF ART- SOME ‘SOLE CREATION’, SOME A CO-PRODUCTION. OWNERSHIP IS NOT CLEAR - SO NEITHER IS THE ISSUE OF ‘STEALING’…

DESTROYS FANS ATTENTION, DEVOTION?

NO! IT ALLOWS THEM TO LOVE WHAT THEY LOVE EVEN MORE INTENSELY THAN BEFORE (‘The Long Tail’ meets ‘YouTube’)

FOR ARTISTS WITH THEIR OWN LONG LEGACY - THE NET IS A GLORIOUS OPPORTUNITY…

X[CANUTE]

[NETWORK]

U CAN’T BEAT A NETWORK, U HAVE TO ENGAGE IT

“YOU USE WHAT IS UBIQUITOUS, TO DRIVE PEOPLE TO WHAT IS SCARCE”

“SCARCITY ECONOMICS IS ABOUT HIDING NEEDLES IN HAYSTACKS; ABUNDANCE ECONOMICS IS ABOUT MAKING HAYSTACKS OUT OF NEEDLES”

JP RANGASWAMI, CONFUSEDOFCALCUTTA.COM

SOME PERFORMANCE 2.0 WISDOM….

WHAT’S UBIQUITOUS? WHAT’S SCARCE?

POSSIBLE REPRESENTATIONS OF ART OR PERFORMANCE

STUDIO-RECORDED MUSIC/FILM/TV CONTENT - INFINITELY COPYABLE AND DISTRIBUTABLE, LICITLY OR ILLICITLY

USER-CAPTURED PERFORMANCE MATERIAL (UNLESS YOUPOLICE DEVICES)

WHAT’S UBIQUITOUS?

ARTISTS’ UNIQUE PRESENCE OR PERFORMANCEALL LIVE PERFORMANCE IN DELIMITED VENUESOTHER KINDS OF REAL-TIME ACCESS (WORKSHOPS, ‘BEHIND THE CURTAIN’, LIVE PAY-PER-VIEW)

WHAT’S SCARCE?

ARTISTS’ UNIQUE OR LIMITED ARTEFACTS ‘SPECIAL EDITIONS’ OF EXISTING ARTWORKSOBJECTS DESIGNED/BRANDED BY ARTISTS (LIFESTYLE MERCHANDISING, ‘IMPRIMATUR’ OBJECTS)

OLD RULES OF ENCLOSURE / NEW RULES OF EXPOSURE

ENCLOSURE: YOU MAKE MONEY OUT OF SCARCE RESOURCESWHICH FOR PERFORMERS (THESE DAYS) IS THEIR “ACTION IN FRONT OTHERS” OR THEIR “IMPRIMATUR OBJECTS”…

EXPOSURE: THE NET AS A WAY FOR AUDIENCES AND ARTISTS TO ENDLESSLY CELEBRATE - ARTISTRY- THEIR RESPONSE TO ARTISTRY- THEIR INSPIRATION TO ARTISTRY

AN ‘ECSTASY OF COMMUNICATION’…WHICH BRINGS PEOPLE TO “THE UNIQUE EVENT/OBJECT”

WHAT DEVICE ENABLES YOUR UBIQUITY TO DRIVE AUDIENCES TO YOUR SCARCITY?

MAKE A “HAYSTACK OUT OF NEEDLES” - IN WHICH YOU PLACE SOME JEWELLED PINS AND BROOCHES…

SO WE BUILT THE DEVICE….

… BUT ARE THEY COMING?

http://hueandcry.ning.com

Gerd Leonhard: “You can’t own the copy anymore…

“But you can own the Context, the Meaning, the Relevance, the Experience, the Embodiment, the Timing…” That’s mostly what we’re trying

to do here (but ALSO sell copies!!!)

‘A Haystack Made Of Needles’

(but with jewels inlaid)

http://hueandcry.ning.com

GENERAL LESSONS FOR ARTISTS/PERFORMERS, ARTS

ORGANISATIONS?

PERFORMANCE IS PRIMARY

PERFORMANCE CREATES EPIPHANY, COLLECTIVE JOY,A SINGULAR EXPERIENCE

CREATE A MULTI-MEDIA NET THAT CAPTURES, COMMEMORATES AND ELABORATES THAT ‘SOCIAL ENERGY’

GENERAL LESSONS FOR ARTISTS/PERFORMERS, ARTS

ORGANISATIONS?ALL YOUR OBJECTS ARE ART OBJECTS

BRAND IT…BUT ALSO - INVITE NARRATIVES- STAGE MEMORIES- FOSTER ‘ARTSUMING’- ALLOW ADAPTATION- OPEN-SOURCE YOUR CRAFT

CAN ALL ARTISTS/PERFORMERS BE THIS OPEN, PARTICIPATIVE, PROCESSUAL, TRANSACTIONAL? MAYBE NOT….

ART OR NET?

ART OF THE NET?

PAT [email protected]