Top Banner
8

Perfecting The Digital Experience, Digiday Retail Summit, June 27th, 2016

Jan 13, 2017

Download

Marketing

Digiday
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript

PowerPoint Presentation

1

Service

With

Accessorizing

Talent

SWAT Stylists

2

Every touch point is an opportunity to build a relationship.Infuse a human element back into the shopping experience, and maintain our personalized, one-on-one customer service.Use technology to remove friction.

The SWAT Philosophy

3

SWAT Gets Social

Stylists personalities shine through.She creates how-to content and styling tips.She engages with customers post purchase and solidifies relationships.

Technology for Engagement: Video Chat

Co-browsing the site is similar to shopping in-person.Face-to-face interactions are fun and memorable. Customers recognize our product knowledge and trust our opinions. Were the (bauble-obsessed) BFF you shop with.

Video Chat on Site

How-to Video Content

Going the extra mile for a simple style request.

Use video for a uniquely tailored experience.

Make her feel special, but content is relevant for all customers.

@BaubleBar, @NinaKnowsBest_BB@BaubleBar, @Nina_Knows_Best

Thank you!#BaubleBar #SWATStyle

8