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Presented by :Manya
7th sem; 06
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How we see the world around us
.
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It is the process by which we group outsidestimuli into recognizable and identifiablepatterns and whole objects. Figure AND ground Perceptual grouping Ambiguous figures Illusion
Perceptual organization
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GROUPINGGrouping
The perceptual tendencyto organize stimuli intocoherent groups
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GROUPING PRINCIPLESGrouping Principles
Proximity--group nearby figurestogetherSimilarity--group figures that are
similarContinuity--perceive continuouspatternsClosure--fill in gapsConnectedness--spots, lines, and
areas are seen as unit when connected
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PROXIMITY
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Similarity-
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Continuity :
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CLOSURE :
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Ambiguous figuresAmbiguous figuresexemplify the factthat sometimesthe sameperceptual inputcan lead to verydifferentrepresentations
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IllusionsIt indicate that our mind does not alwaysaccurately represent the perceptualinput, this suggested that the mind was"actively" involved in interpreting theperceptual input rather than passivelyrecording the input.
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A flip flpo
optical
illusion
drink more
at beach
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Sensation
Absolute thresholdDifferential threshold
Subliminal perception
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Absolute threshold
Minimum lower level at
which an individual canexperience sensation
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Differential thresholdThe minimum difference that
can be detected from two
similar stimuli.
This is also known as just
noticeable difference
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D h
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Does this
advertise
ment
bring a
difference ???????
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35
Subliminal perception
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CafePhoto using an outline of a blurr image of
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CafePhoto using an outline of a blurr image of
woman in their steam coming from the cup:
As you will see subliminal messages have been used
right across advertising no matter what the
product even the slightest subliminal suggestion
can have a huge effect.
Subliminal messaging has long been used within
advertising. It has actually been banned from use
within TV commercials you are not allowed to flash
images or text too fast for the eye to see, or playsounds subliminally, this is basically due to its
manipulative power.
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Perceptualselection
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Natureofstimulusi.e
Asconsumers theyrepresen
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Selectiveperception
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Selectiveexposure
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Selectiveattention
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Contrast
CONTRASt
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CONTRASt
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Perceptualdefense
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Perceptual interpretation
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Physical appearance
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Stereotypes
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Jumping to conclusion
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CONCEPT USED :
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PERCEPTUAL SELECTION, SLECTIVE
ATTENTION, FIRST
IMPRESSION,CLOSURE,
CONCEPT USED:
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CONCEPT USED:
FIRST IMPRESSION,
SELECTIVE ATTENTION,
FIGURE AND GROUNDS,
PERCEPTUAL BLOCKING
CONCEPT USED :
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CONCEPT USED :
FIGURE AND GROUND,
SLECTIVE ATTENTION ,
PERCEPTUAL
BLOCKING,CLOSURE
CONCEPTS USED:
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PERCEPTUAL
DEFENSE,SELECTIVE
ATTENTION, STEREOTYPES,
FIRST IMPRESSION
CONCEPTS USED:
SUBLIMINAL PERCEPTION SELECTIVE
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SUBLIMINAL PERCEPTION, SELECTIVE
ATTENTION & FIGURE AND GROUND
CONCEPT USED:
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CONCEPT USED:
SUBLIMINAL PERCEPTION
CONCEPTS USED :PERCEPTUAL SELECTION ,
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SUBLIMINAL PERCEPTION, SELECTIVE
EXPOSURE, CLOSURE & FIRST
IMPRESSION
CONCEPT USED:
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CONCEPT USED:
SELECTIVE
ATTENTION