Perception

People look at the world and see things differently. Their view of their objective environment is filtered by perception, which is the unique way in which each person sees, organizes and interprets things.

DEFINITIONPerception is a process by which

individuals organize and interpret their sensory impressions in order to give meaning to their environment.

Perception differs from person to person due to:Attitudes and interests.

Needs and feelings.

And also previous experience and learning.

The current situation also effect perception

Every characteristic of an individual influences what that individual chooses to see, hear, taste, touch, and smell. 

How information is interpreted to create meaning for an individual is also influenced by his/her unique make-up and background. 

Perception is part of the process of understanding visual images

Creating effective visual images depends on the appropriate use of design elements and design principles. 

DO NOT READ THE WORDS, SAY ALOUD THE COLOR OF EACH WORD.

YELLOW BLUE ORANGEBLACK RED GREEN

PURPLE YELLOW REDORANGE GREEN BLACK

BLUE RED PURPLEGREEN BLUE ORANGE

Perception

You can see a white vase as figure against a black background, or two black faces in profile on a white background

Perception

Ambiguous figuresCan be seen in different ways to make different images.

What do you see?

Copyright © Allyn & Bacon 2005

Now what do you see?

Elements of PerceptionSensationThe absolute thresholdThe differential thresholdSubliminal perception

CONCLUSIONPerception is necessarily what we see but

how our brain interprets world around us ,our experiences can shape how we perceive this world.

“SEEING IS BELIEVING”