Pepsico Presentation 1

8/8/2019 Pepsico Presentation 1

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IDENTIFICATION GAP

BETWEEN SALES ANDDISTRIBUTIONPRESENTED BYSANDEEP YADAV


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y Pepsi is a soft drink produced and manufactured byPepsiCo. Itissold in manyplacessuch as retailstores,restaurants,schools, cinemas and fromvending

machines. The drink wasfirst made inthe 1880s bypharmacist Caleb Brad ham inNew Bern, NorthCarolina. The brand wastrademarked on June 16, 1903.There have been manyPepsi variants produced overthe yearssince 1898.


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y PepsiCo entered India in 1989 and hasgrowntobecomeone ofthe countrysleadingfood and beveragecompanies. One ofthe largest multinationalinvestors

inthe country, PepsiCo has established a businesswhich aimstoserve the longterm dynamic needsofconsumersin India.

y PepsiCo India and itspartners have invested more

than U.S.$1 billionsince the company was establishedinthe country. PepsiCoprovides direct and indirectemploymentto 150,000 people includingsuppliers anddistributors.


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y PepsiCois working with more thanone lakh peoplethose are joint directly and indirectly with thecompany. There are 56 distributors and 33 root agents

always connect with the company and joint each andevery corner ofDelhi with the company. Every yearmore thantenlakh people take the testofPepsi.

y


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JDPL1. SANGAM VIHAR

2. MOTI BAGH3. NETA JI NAGAR

PDLUTTAM NAGAR

BURARI

NATHUPURAMUKUNDPUR

TYANAND VIHAR


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OUTLET COVERED 397

ACTIVE OUTLETS 308

VISI OF PCI 33

VISI OF CCX 23

OWN VISI 255

MARKET SHARE WITH 0% 1

MARKET SHARE WITH 1-30% 2MARKET SHARE WITH 30-50% 209

MARKET SHARE WITH MORE THAN 50% 97


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TOTAL OUTLET COVERED 30

ACTIVE OUTLET 30

VISI OF PCI 22

VISI OF CCX 21

OWN VISI 4


MARKET SHARE WITH 1-30% 0MARKET SHARE OF PEPSI30-50% 14

MARKET SHARE OF PEPSI MORE THAN 50% 12


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OUTLET COVERED 525

ACTIVE OUTLET 507

VISI OF PCI 84

VISI OF CCX 45

OWN VISI 376


MARKET SHARE WITH 1-30% 4MARKET SHARE WITH 30-50% 215



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TOTAL OUTLET COVERED 130

ACTIVE OUTLET 130

VISI OF PCI 6

VISI OF CCX 17

OWN VISI 109


MARKET SHARE WITH 1-30% 10MARKET SHARE WITH30-50% 58



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y TOTAL OUTLET COVERED 125

y ACTIVE OUTLET 118

y VISI OF PCI 55

y VISI OF CCX 45

y MARKET SHARE WITH0% 2

y MARKET SHARE WITH1-30% 7

y

MARKET SHARE WITH30-50% 43y MARKET SHARE WITH MORE THAN 50% 66


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GROCERY CONVIENCE EATRY

706 94 260

GROCERY70%

EATRY21%

CONVIENCE9%

Chart Title


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Visi ofPCI Visi of CCX Own v isi

198 152 782

17%

14%

69%

VisiofPCI V isiofCCX Own visi


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STRENGTHS

1. Brand image

2. Good schemes

3. Pepsiprovides more margintothe retailors.

4. Customer highly demandsfor the Pepsiproducts.

5. Strong distribution channel.6. Good advertisements

7. 60% ofthe market covered by Pepsi.


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Weakness

1.Communicationgap between distributor and retailor.2. Leakage problem

3. Poor supplyin Anand vihar area.

4. Pepsi vehicles doesn'tgive mallon route.

5.SupplyofNimbooz

6.Visiproblem7


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Opportunity1. Officialsponsorshipfor commonwealth games and world

cup 2011.

2. Nimboozis a good optionfor Limca.

3. Pepsi cantie-up with the retailstores which are cominginIndia like Wall-mart.


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Threats

1.Competitor like coca-cola, Rc cola etc.2. Limca

3. Schemes,offers etc

4. Change in Demand.


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Thank You

Pepsico Presentation 1

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