Pepsico

PREPARED BY:SHIVANGINI GUPTA( MBA-52-2K14)

RITU KUMARI (MBA-42-2K14)

FOUNDER

DONALD M. KENDELL

1898 Pepsi-Cola was created in the late 1890s by Caleb Brad ham, a New Bern, N.C. pharmacist

1962 Frito-Lay Inc. was formed by the merger of the Frito Company, founded by Elmer Doolin in 1932 and the H.W. Lay company, founded by Herman W. Lay

1965 PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay

1966 Doritos brand Tortilla chips are introduced. They are destined to become the most popular snack chip the U.S.

1975 PepsiCo acquires Pizza Hut , Inc.

PEPSICO HISTROY

1978 PepsiCo acquires Taco Bell

1985 PepsiCo is now the largest company in the beverage industry. The company has revenues of more than $ 7.5 billion, more than 1,37,000 employees

1997 PepsiCo introduces new advertising campaign with the theme “GENERATION NEXT”

2002 Diet Pepsi has a new look

2005 PepsiCo relaunched Mirinda Lemon (Ginger Flavor)

2011 Revenue is US $ 66.504 billion, employees- 2,95,000

THE STORY STILL NOT END ………….

LOGO OF PEPSICO

1898 by Caleb Bradham

1962 by Elmer Doolin and Herman W. Lay

1965 by the merger of Pepsi-Cola and Frito-

lay

HEADQUATER

PEPSICO LOCATED IN NEW YORK CITY

COMPANY’S OWNED BY PEPSICO

PEPSICO BRANDS

SWOT ANALYSIS

STRENGTHS

WEAKNESS

OPPORTUNITIES

THREATS

DIRECT COMPETITORS

PEPSICO

ADVERTISING

STRATEGY

Spot ads, prints, digital and

out-of-home advertising. (word of mouth)

Social Media program.

Move from past ads focused on youthful

nature of Generation

PEST ANALYSIS

POLITICALFACTOR

ECONOMICSFACTOR

SOCIALFACTOR

TECHNOLOGICAL FACTOR

Political factors

Economical Factors

Social Factors

Technological Factors

P PEPSICO

Global Ranking

Natures

PEPSICO’S DIFFICULTIES

Stock Price: in 2008 PepsiCo Drops stock price

Quaker brand: under distributed in international

market

Gatorade: only one brand in growing market

Operating margin are not maximized

SOCIAL MEDIA USED

TV spots, print ads, and had digital presence on Twitter

and Facebook

To get Direct dialogue with consumers

OBJECTIVES FOR PEPSICO

INCREASE INTERNATIONAL SALES

IMPROVE OPERATING MARGIN

REINFORCE THE INTERNATIONAL PRESENCE

MANAGE THE STOCK PRICE

KEY SUCCESS FACTORS

Share information

Forecast the trends at a local and global level

Adapt to customer lifestyle and needs

Product innovation and diversification

Be visible everywhere

PRODUCT STRATEGY

PACKAGING

THANKYOU