Pepsi Presentation

PEPSICO

VISION STATEMENT

"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today.”

MISSION STATEMENT

• "Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity."

Introduction

• PEPSI COLA MARKET SHARE IS ABOUT 54% IN THE SOFT-DRINK MARKET IN PAKISTAN BECAUSE IT IS VERY TRADITIONAL. PEPSI COLA INTERNATIONAL, A SIGNIFICANT NAME IN THE COLA TRADE IS DOING ITS BUSINESS IN PAKISTAN THROUGH FRANCHISING. PCI HAS INDUSTRIAL FOLLOWING BOTTLERS IN PAKISTAN TILL NOW. SHAMIMAND CO COMPANY IS THE LARGEST PRODUCER AND DISTRIBUTOR OF PEPSI COLA SOFT DRINKS IN PAKISTAN.

• THESE FRANCHISES ARE SITUATED IN:

• KARACHI

• LAHORE

• MULTAN

• SUKKHER

• GUJRANWALA

• FAISALABAD

• PESHAWAR

• ISLAMABAD

• HYDERABAD

No 28 in the

World’s MOST VALUEABLE PRODUCT

Pepsi Logos & Slogan

The Worlds Greatest Beverages Brand

Pepsi major competitor is “Coca Cola” and there is no hesitation to say these because everyone knows that and all the other cold drinks and water, coffee, tea are the competitors

Competitors

Competitors

• The direct competitor of Pepsi is Coca Cola there is always ongoing tuff competition between these two rivals with Pepsi leading with 54% market share and Coke gradually growing and catching up 36% market share in Pakistan.

• These include Nestle and Shezan juices that do not pose a threat to Pepsi as yet but has the potential to do so as it is exploiting the natural aspect and health issues more and more to make people conscious about physical fitness Pepsi has launched “Diet Pepsi” to counter the physical fitness demands.

Pepsi owns more than ½ of the world’s beverages.

Pepsi is affordable in all the countries. It was not out of the price range.

Pepsi comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink .

Pepsi Statistics

SWOT ANALYSIS

Pepsi Marketing Mix

The 4 P’s of

Marketing:

The customer makes a comparison between the prices offered by other

companies and PepsiCo and then chooses the most suited offer.

The location of the organization plays a vital role in making its operations profitable. If the organization outlets are located in some near markets then it will be very easy for it to attract people

. PepsiCo pay out a large amount of its financial plan on publicity. Promotion is done from beginning to end different mores like.

Anything that can be presented to a market to accomplish want or need

Pricing Strategy

Following factors Pepsi kept in mind while determining the pricing strategy.

➢Price should be set according to the product demand of public.

➢Price should be that which gives the company maximum revenue.

➢Price should not be too low or too high than the price competitor is charging from

their customers otherwise nobody will buy your product.

➢Price must be keeping the view of your target market.

The price of Pepsi, despite being market leader is the same as that of its competitor Pepsi

Cola. Sometimes, Pepsi places its customers into some psychological pricing strategies

by reducing a high priced bottle and consumers think that they save a lot of money from

this.

DISTRIBUTION CHANNELS

• Pepsi Company makes two types of selling

• ➢Direct selling

• ➢Indirect selling

• DIRECT SELLING

• In direct selling they supply their products in shops by using their own transports. In this type of selling company have more profit margin.

• INDIRECT SELLING

• They have their whole sellers and agencies to cover all area. Because it is very difficult for them to cover all area of Pakistan by their own so they have so many whole sellers and agencies to assure their customers for availability of Pepsi products.

Products & Brands

• PepsiCo's product mix as of 2012 (based on worldwide net revenue) consists of 63 percent foods, and 37 percent beverages. On a worldwide basis, the company's current products lines include several hundred brands that in 2009 were estimated to have generated approximately $108 billion in cumulative annual retail sales.

• The primary identifier of a food and beverage industry main brand is annual sales over $1 billion. As of 2009, 21 PepsiCo brands met that mark: Pepsi, Mountain Dew, Lay's, Gatorade, Tropicana, 7 Up, Doritos, Lipton Teas, Quaker Foods, Cheetos, Mirinda,Ruffles, Aquafina, Pepsi Max, Tostitos, Sierra Mist, Fritos, and Walkers.

MARKETING COMMUNICATION

(ADVERTISEMENT) STRATEGY

• ADVERTISEMENT OBJECTIVE

• Type of advertising with respect to product life cycle that Pepsi adopts is reminder type. The reason behind this fact is that Pepsi is such a product that is at the maturity level currently so for such a product companies mostly go for reminder type of advertisement so that they can penetrate more and more and same is the case with Pepsi.

• SETTING OF ADVERTISING BUDGET

• Pepsi sets its advertisement budget on the basis of competitor based budgeting. Major competitor of Pepsi is Coca Cola and as Pepsi realizes that Coca Cola has increased its advertising budget, straight away Pepsi management plans to do the same so that they can compete in advertising department as well.

• ADVERTISING STRATEGY

• Before creating advertising message the Pepsi Company gives lots of time to the factor that the message must gain customer attention. This is basically called “Clutter Buster” means that only that advertisement will leave impact on customer mind that has some specialty or uniqueness in it. For example in Pakistan Pepsi current slogan “Dil Mange Abhi” has gained reasonable customer attention.

• ADVERTISEMENT MEDIA

• Pepsi Company advertises its products mainly through electronic media that includes Television, Radio and Internet as well. Moreover leading newspapers of Pakistan are also the targeted by Pepsi for advertising. So we can say that Pepsi not only uses electronic but print media for advertisement as well. Pepsi Company use different mediums.

MARKETING COMMUNICATION

(ADVERTISEMENT) STRATEGY

BCG MATRIX OF PEPSI

BCG Product Life Cycle

Departments

1. Administration Department

2. Production Department

3. MIS department

4. SIS Department

5. Finance & Accounts

6. Cash Department

7. Human Resource Department

8. Sales & Marketing Department.

9. Operations Department

WORK SPECIALISATION:

The work specialization is high, as each Manager is made responsible for only a particular function, which is his expertise. There is no boredom or monotony as each salesman is meeting the different sort of person and the work is challenging and promotions are based on performance there is no monotony and boredom

SPAN OF CONTROL:

The span of control is low as there are 3-5 employees reporting to their managers. This low structure is due to the fact that organization is a vertical and different people have different works to do so. It is also difficult to control more than five people and still manage the resources and people in an effective manner.

Thank you