Pepsi co

A brand is the set of values, ideals, strengths and weaknesses that become tied to your business. A brand carries with it the power to inspire and influence your customers; it creates a set of subconscious associations in their minds and sets you apart from the herd.What do you think of when you think of a top brand?

•Quality•Reliability•Customer serviceOr do you think of their advertising campaigns?

•Their Logos•Their Slogans•Their PromisesIt's amazing how much advertising promotion we absorb every day. Logos, slogans and associated advertising methods (particularly background music) stick like mud. "The car in front is a (?)"..."I'm loving it"... "Think different"... "Welcome to our Network"...Just a few, but I'm certain you can name the brands.

WHAT IS A BRAND?

BRAND PROMOTION STRATEGIES

•You need to think big. You need to think out of the box. You need to dispel any notions of what is 'usual' or 'expected.' You need to grab your audience and you need to keep them until they are fully aware that you exist and that you mean business.

•Look to your business mission statement and ask what it is that you want to promote. Of course you need to sell your product, you need to make money, but you also need to survive, and in order to do that you need to form an impression on your market.

•Don't copy your competitors, be original instead - look to companies that inspire you for inspiration.

•Word of mouth is by far the most effective form of advertising. People ignore Pop-up windows, but they'll listen to their best friend. If you provide a quality service people will recommend you.

•Customers want quality. If you can provide quality at a decent price they will come back, inspiring customer loyalty is part of a strong brand identity. •You may want to hire a professional to help shape your business model, or to improve your advertising scheme.

• Brand promotion is a strategy that is commonly used in marketing in order to increase customer loyalty, awareness of products, and sales. Instead of focusing on a specific product or products, a company instead tries to focus on the promotion of its brand. This strategy has been proven to be very effective in marketing, and many companies currently employ it. Typically, companies rely on repetition in advertising in order to familiarize customers with the brand.

• Companies have used brand promotion for many years, and it is still successful in today's market. With this strategy, one of the primary objectives of the company is to increase brand awareness. When customers become aware of a brand, they are much more likely to give it a try. Brands that are unknown generally do not perform as well as commonly known brands.

ABSTRACT

• Another primary objective of brand promotion is to create customer loyalty. Studies have shown that customers are very loyal to brands. Once the habit of purchasing a brand is formed, a consumer will generally go back to that same brand again and again. There are certain types of consumers who only focus on purchasing the cheapest product in the market; however, many consumers are loyal to brands and may be willing to pay a little bit more for them.

• Brand promotion also leads to increases in sales in many cases. Businesses hope that by utilizing brand promotion, they can increase the number of units that are sold and increase profitability as a result. While brand promotion does not always succeed, businesses that do it effectively are often much more successful than their competitors.

• In most cases, businesses try to create brand awareness by utilizing repetition. Typically, the average person has to see or hear of a brand more than five times before it sticks in the mind. This means that businesses try to advertise the brand name and get it out into the public so that customers will become aware of it.

ABSTRACT

Redefining Marketing Research

The American Marketing Association (AMA) redefined Marketing Research as:

The function which links the consumer, the

customer, and public to the marketer

through INFORMATION

Used to identify and define market opportunities and problems

Generate, refine, and evaluate marketing performance

Monitor marketing performance

Improve understanding of marketing as a process

Redefining Marketing Research

Marketing research is the systematic and objective

identification collection analysis dissemination and use of information

for the purpose of improving decision making related to the

identification and solution of problems and opportunities in

marketing.

Marketing Research

• Specifies the information necessary to address these issues

• Manages and implements the data collection process

• Analyzes the results• Communicates the findings and their

implications

Marketing Research

INTRODUCTION

Pepsi is a carbonated soft drink produced

and manufactured by PepsiCo. The drink was

first made in the 1890s by pharmacist Caleb

Bradham in New Bern, North Carolina. The brand

was trademarked on June 16, 1903. There have

been many Pepsi variants produced over the

years since 1898.

In 1903, Bradham moved the

bottling of Pepsi-Cola from his

drugstore to a rented warehouse. That

year, Bradham sold 7,968 gallons of

syrup. The next year, Pepsi was sold in

six-ounce bottles, and sales increased

to 19,848 gallons. In 1926, Pepsi

received its first logo redesign since the

original design of 1905.

Current PositionPepsiCo is the second largest food and beverage company in

the world. It manufactures markets and sells a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages PepsiCo seeks to achieve growth and long-term value in its operational activities by creating competitive advantages through new product innovation

In 2006, PepsiCo acquired Izze Beverage Company Naked Juice and Stacys Pita Chip Company in the US, Star Foods in Poland, and Bluebird Foods in New Zealand. It has expanded its presence in the non carbonated drinks as well as snacks

The company’s volume grew by 5.5% in 2006 compared with 2005 In 2007, the company plans to expand its market share through further acquisition and joint ventures.

In 2009, company has its revenue upto 43.2 Billion US$ and its net income was 8.04 Billion US$.

PEPSI & ITS INDUSTRIES

• FOOD SEGMENT• Aliva• Kurkure• Frito lays• cheetos

• BEVERAGE SEGMENT• Pepsi• Mirinda• 7up• Pepsi maxx• Aquafina• Slice• Nimbooz• tropicana

BEVERAGE PRODUCTS OF PEPSI CO.

1.PEPSI 3.MIRINDA 5.7UP2.SLICE 4.AQUAFINA MINERAL WATER

A Classification of Marketing Research

Marketing Research

Problem Identification Research

Problem Solving Research

Market Potential ResearchMarket Share ResearchMarket Characteristics ResearchSales Analysis ResearchForecasting ResearchBusiness Trends Research

Segmentation Research

Product Research

Promotion Research

Distribution Research

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