Pepsi

Refresh your world

MUNmm-11

Roksolana Zelinska

o Historyo Logoo Brando Mission o Visiono Visual Brand Identityo Pepsicoo Brand strategyo Sources

Content

HistoryoPepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.

Logo

o Chosen to commemorate the wars of America.

oThe undulating movement in the Pepsi logo and ensures freshness.

oRed logo replaced with a blue logo because of similarities with Coca-Cola.

BrandFrom its humble beginnings over a century ago, Pepsi-Cola has grown to become one of the best-known, most-loved products throughout the world. Today, the company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices. Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them.

Our mission is to be the world's premier consumer

products company focused on convenient foods and beverages. We seek to

produce financial rewards to investors as we provide

opportunities for growth and enrichment to our employees, our business partners and the

communities in which we operate. And in everything we

do, we strive for honesty, fairness and integrity.

Mission

Vision

Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

Visual brand

o With the new font used in the Pepsi logo Pepsi wants to create a sharper, hipper look

o The simplicity in the Pepsi logo will radiate it accessible and affordable for everyone.

PepsiCo

At PepsiCo, we believe being a

responsible corporate citizen is not only the right thing to do, but the right thing to do

for our business.

Brand Strategyo Pepsi wants be young, fresh and trendy look to persuade young people to drink Pepsi.o Pepsi also wants to achieve success through social media to raise awareness

sourceswww.pepsi.comhttp://bertrams.net/2010/08/social-media-ma

rketing-de-visie-van-pepsi/http://en.wikipedia.org/wiki/Pepsi#Niche_ma

rketing http://nl.wikipedia.org/wiki/PepsiCo http://nl.wikipedia.org/wiki/Pepsi http://www.pepsi.nl/overpepsi/ http://wiki.answers.com/Q/What_is_visi

on_statement_of_Pepsi_Co http://www.oppapers.com/essays/Pepsi

-Vision-And-Mission/225562 http://www.woutervolkeri.nl/2010/01/wat-is-uw-merkbelofte/ http://www.logoblog.org/pepsi_logo.php http://925.nl/archief/2009/02/16/pepsi-heeft-een-nieuw-logo-en-het-kostte-12-miljard-dollar

THANK YOU FOR ATTENTION!

Roksolana Zelinska