Pepsi

MOHAMMAD BILALMOHAMMAD BILAL

REHAN SABOOKH ABBASIREHAN SABOOKH ABBASI

MOHAMMAD AMJAD ABBASIMOHAMMAD AMJAD ABBASI

MOHAMMAD WAQASMOHAMMAD WAQAS

IMRAN SAJADIMRAN SAJAD

GROUP MEMBERSGROUP MEMBERS

ORGINIZATIONORGINIZATION

Contents Contents

• HistoryHistory

• IntroductionIntroduction

• Swot analysisSwot analysis

• Five force modalFive force modal

pepsipepsi• PEPSI was founded in 1965 through the merger of PEPSI was founded in 1965 through the merger of

Pepsi-Cola and Frito-Lay. Tropicana was acquired in Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998. In 2001, PepsiCo merged with the Quaker Oats 1998. In 2001, PepsiCo merged with the Quaker Oats Company, creating the world’s fifth-largest food and Company, creating the world’s fifth-largest food and beverage company, with 15 brands – each generating beverage company, with 15 brands – each generating more than $1 billion in annual retail sales. PepsiCo’s more than $1 billion in annual retail sales. PepsiCo’s success is the result of superior products, high success is the result of superior products, high standards of performance, distinctive competitive standards of performance, distinctive competitive strategies and the high level of integrity of our people. strategies and the high level of integrity of our people.

• PepsiCo is a world leader in convenient PepsiCo is a world leader in convenient snacks, foods, and beverages, with snacks, foods, and beverages, with revenues of about $29 billion and over revenues of about $29 billion and over 153,000 employees. PepsiCo owns some 153,000 employees. PepsiCo owns some of the world's most popular brands, of the world's most popular brands, including Pepsi-Cola, Mountain Dew, Diet including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Our brands are available and Quaker. Our brands are available worldwide through a variety of go-to-worldwide through a variety of go-to-market systems, including direct store market systems, including direct store delivery (DSD), broker-warehouse, and delivery (DSD), broker-warehouse, and food service and vending. food service and vending.

Eric J. FossChief Operating Officer

Yiannis PetridesPresidentPBG Europe

Rogelio Rebelled President and CEOPBG Mexico

Robert C. KingPresidentNorth American Field Operations

Gary K. WandschneiderExecutive Vice PresidentWorldwide Operations

•John T. CahillJohn T. CahillChairman of the Board andChairman of the Board andChief ExecutiveChief Executive

Alfred H. DrewesSenior Vice President andChief Financial Officer

John L. BeresfordSenior Vice PresidentHuman Resources

Steven M. RappSenior Vice President,General Counsel and Secretary

Neal A. BronzoSenior Vice President andChief Information Officer

Andrea ForsterVice President and Controller

Angela BuonocoreVice PresidentCorporate Communications

HOW IT IS MANUFACTURDHOW IT IS MANUFACTURD

• Pepsi (8 fl. oz)Pepsi (8 fl. oz)Contains: Carbonated water, high fructose corn syrup and/or sugar, caramel color, phosphoric acid, caffeine, citric acid and natural flavors

Calories100Total Fat (g)0Sodium (mg)25Potassium (mg)10Total Carbohydrates (g)  27Sugars (g)27Protein (g)0Caffeine (mg)25*Product may not be available in all areas.       Regular Caffeine Free Pepsi (8 fl. oz)Contains: Carbonated water, high fructose corn syrup and/or sugar, caramel color, phosphoric acid, citric acid and natural flavors

Calories100Total Fat (g)0Sodium (mg)25Potassium (mg)10Total Carbohydrates (g)  27Sugars (g)27Protein (g)0Caffeine (mg)0

Pepsi-Cola BrandsPepsi-Cola Brands

• Pepsi-ColaPepsi-Cola• Diet PepsiDiet Pepsi• Pepsi ONEPepsi ONE• Wild Cherry PepsiWild Cherry Pepsi• Mountain DewMountain Dew• Mountain Dew Code RedMountain Dew Code Red• SliceSlice• MugMug• Sierra MistSierra Mist• Fruit WorksFruit Works• Lipton Brisk (Partnership)Lipton Brisk (Partnership)• Lipton's Iced Tea Lipton's Iced Tea

(Partnership)(Partnership)• AquafinaAquafina• Frappuccino (Partnership)Frappuccino (Partnership)• SoBeSoBe

introductionintroduction

• Pepsi is franchise in Pakistan. its main Pepsi is franchise in Pakistan. its main head office or mother company is head office or mother company is (PCI) .It stand for “Pepsi cola (PCI) .It stand for “Pepsi cola international” .its address is gull berg international” .its address is gull berg qhota triangle industrial area Lahore. qhota triangle industrial area Lahore. Pepsi have 9 big plants in Pakistan. Pepsi have 9 big plants in Pakistan. Kashmir hazaran Kashmir hazaran Islamabad ,gujranwla ,Attack etc. Islamabad ,gujranwla ,Attack etc.

Introduction Hydria plant Introduction Hydria plant

Its made in 1970 and it was starting Its made in 1970 and it was starting production in 1980.it is in Islamabad production in 1980.it is in Islamabad and its have seven distributor and its have seven distributor

Divan and group (city trader) ,isha Divan and group (city trader) ,isha traders ,rawal trader, willia trader, traders ,rawal trader, willia trader, unkon trader etcunkon trader etc

Managerial Structure of Managerial Structure of plantplant

GM

Marketing manager

Finance manager

Purchasing manager

Transport manager

Cash manager

Account manager

scrota manager

Deputy general manager

Research and development

Container Shipping manager

Shipping manger5 sails distributor

12 sales manager50 sail officer

SWOTANALYSISSWOTANALYSIS

• It is the process of analyzing the It is the process of analyzing the organization competitive situation organization competitive situation that involves assessing that involves assessing organizational strength (s)organizational strength (s)

• And weaknesses (w) as well as And weaknesses (w) as well as environmental opportunities and environmental opportunities and threats.threats.

It give facilities to shop keeper .It give facilities to shop keeper .Good network with customers .Good network with customers .Technical expertise.Technical expertise.New improvement of product New improvement of product Distribution system.Distribution system.Its available all in the country.Its available all in the country.Its advertisement are too heavy .(March Its advertisement are too heavy .(March

to April)to April)

organization

strength weakness

environment

opportunities threats

SWOT ANALYSIS

Weaknesses of companyWeaknesses of company

• One of the weakness is that now there One of the weakness is that now there are different companies that lounched are different companies that lounched different cola’s like AMRAT COLA AND different cola’s like AMRAT COLA AND EASY COLA these companies prices are EASY COLA these companies prices are very low but their quality is not much very low but their quality is not much good and people who are not familiar good and people who are not familiar with this product they don’t know that with this product they don’t know that it is good or bad they bought it for its it is good or bad they bought it for its low price.low price.

Cont…Cont…

• Another weakness is that some other Another weakness is that some other companies try to destroy the PEPSI companies try to destroy the PEPSI marketing values they make different marketing values they make different issues like PEPSI means there is no issues like PEPSI means there is no (God and no Mohammad)(God and no Mohammad)

…………………………..

• Pepsi had different products but all Pepsi had different products but all products have not same name.products have not same name.

• Pepsi products are costly as compare to Pepsi products are costly as compare to other company's.other company's.

• There products are pack in glass so they There products are pack in glass so they have full duty to distribute and collect that have full duty to distribute and collect that glass bottles. Its limited product life.glass bottles. Its limited product life.

• Pepsi products not categories In Pepsi products not categories In classified for difference classes. classified for difference classes.

• Its limited product lifeIts limited product life

Environmental opportunitiesEnvironmental opportunities

• Pepsi company have three major opportunities which give Pepsi company have three major opportunities which give PepsiCo a competitive edge as we operate in the global PepsiCo a competitive edge as we operate in the global marketplace:marketplace:

• Big, muscular brands; Big, muscular brands;

• Proven ability to innovate and create differentiated Proven ability to innovate and create differentiated products; and products; and

• Powerful go-to-market systemsPowerful go-to-market systems Making it all work are our extraordinarily talented and

dedicated people. When we take these competitive advantages and invest in them

with dollars generated from top-line growth and cost-saving initiatives, we sustain a value cycle for our shareholders.

In essence, investing in innovation fuels the building of our brands.

This in turn drives top-line growth. Dollars from that top-line growth are strategically reinvested back into new products and other innovation, along with cost-

savings projects.Thus, the cycle continues.

• People do trust on Pepsi they think that People do trust on Pepsi they think that Pepsi product was good Pepsi product was good

• There product are divide into categories.There product are divide into categories.• Mostly teen agar like Pepsi.Mostly teen agar like Pepsi.• Pepsi is now old company so company Pepsi is now old company so company

understand the nature of customer.understand the nature of customer.• Pepsi is basely financially strong Pepsi is basely financially strong

company so in competitor no more company so in competitor no more strong as Pepsistrong as Pepsi

ThreatThreat

Competition with other companies.Competition with other companies.

There are three type of competitor of There are three type of competitor of PepsiPepsi

1)11)1stst class competitor class competitor

For example Coca cola.For example Coca cola.

2)22)2ndnd class competitor class competitor

for example = Amrat , Zamzam ,Makah , for example = Amrat , Zamzam ,Makah , Qibla cola etc.Qibla cola etc.

The five force modelThe five force model

Power buyer

substitute

Power sailor

Potential for entry

Rivalry amongthe organization

Economical Economical factorfactor

Potential for entryPotential for entry

it mean how for new form enter in the it mean how for new form enter in the industry.industry.

Now Pepsi is in good stage we say it now Now Pepsi is in good stage we say it now Pepsi stand in cash cow. So entering for Pepsi stand in cash cow. So entering for new company is not easy in this new company is not easy in this industry . But it have one solution if the industry . But it have one solution if the new company reduce the pries of his new company reduce the pries of his product and noticed the weaknesses of product and noticed the weaknesses of competitor. competitor.

Power buyerPower buyer

Power of supplerPower of suppler

• If there are only a few supplier of If there are only a few supplier of important .important .

Items, supply cost rise.Items, supply cost rise.

substitutessubstitutes

More available substitutes are cause by More available substitutes are cause by the reducing profit.the reducing profit.

Pepsi profit is little bit now low because for Pepsi profit is little bit now low because for his substitutes. Because if costumer want his substitutes. Because if costumer want to drink some special drink now they to drink some special drink now they have a lots of choices they can drink also have a lots of choices they can drink also tetra pack tetra pack

Juices or energy drinks .like blue horn etc..Juices or energy drinks .like blue horn etc..

Rivalry among organizationRivalry among organization• Its show competition between competitorIts show competition between competitor

Now competitor of Pepsi are not few for Now competitor of Pepsi are not few for example =Amrat,Qibla, etc but mostly are example =Amrat,Qibla, etc but mostly are fall in 2fall in 2ndnd category competitor .because if category competitor .because if we talk about whole our country Pepsi has we talk about whole our country Pepsi has no strong competitor I admit cocoa cola is no strong competitor I admit cocoa cola is 11stst category competitor but now cocoa category competitor but now cocoa cola because mostly 75% market capture cola because mostly 75% market capture by Pepsi. so that mean coca cola has by Pepsi. so that mean coca cola has mostly 10% market of Pakistanmostly 10% market of Pakistan

Conclusion Conclusion

• So we can say that Pepsi is one of So we can say that Pepsi is one of the most growing company in the most growing company in Pakistan. Pakistan.