Pepsi

"Yeh hai youngistaan meri jaan"

Submitted To –

DR.DK GARG SIRCHAIRMAN IIMT

Submitted By –Vipin das 18020 BM

introduction

PepsiCo entered India in 1988. PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo has grown to become the country's largest selling soft drinks company. The Company has invested heavily in India making it one of the largest multinational investors. The group has built an expansive beverage.

PepsiCo stays committed to providing its consumers with top quality beverages.

COMPANY PROFILE OF PEPSICO

TYPE : Public FOUNDED : USA (1965)HEADQUATER : New York, USAAREA : WorldwideKEY PEOPLE : Indira Nooyi ( CEO & President)INDUSTRY : Food & Non Alcoholic BeveragesPRODUCTS : Pepsi, 7UP, Mountain Dew, Slice, . Mirinda ,Aquafina, Tropicana etc.EMPLOYEES : 2,00,000

Mission & Vision

Mission: To be the world’s premier consumer Products Company .Vision: To Create Value and Make a Difference

4 p’sproduct

price

place

promotion

Product is the actual offering by the company to its

targeted customers which also includes value added

stuff. Price includes the pricing strategy of the company for its products

All those activities performed by the company to ensure the availability of the product to the targeted customers.

Includes all communication and selling activities of the product

PepsiCo Brands

Pepsi-Cola

Frito Lay

Tropicana

Quaker

Gatorade

Products of

PRODUCTS OF PEPSI - COLA

MIRINDA (ORANGE):-Mirinda is a brand of soft drink available in fruit varieties including orange and citrus flavour in India.

MIRINDA (LEMON):-Mirinda is a brand of soft drink available in fruit varieties including lemon MOUNTAIN DEW:-Mountain Dew is the clear lime flavoured brand of Pepsi in India.

7 UP NIMBOOZ

SLICE (MANGO):- Slice is a line of fruit-flavoured soft drinks manufactured by PepsiCo and introduced in 1984.

AQUAFINA (WATER):-Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994.

TROPICANA (JUICE):-Tropicana is a fruit flavoured juice of PepsiCo. In 1998, Tropicana was acquired by PepsiCo

7 UP :- 7 Up is a brand of a lemon-lime flavoured non-caffeinated soft drink.

MARKET LEADER OF PEPSI:-7upPepsiMiranda

Price• Product price are fixed by PEPSICO. India

is according to Indian market• It provides credit facility to the distributor which helps them in proper running of their business.• The price strategy used by PepsiCo. Is competitive

pricing

• CSA distribute Pepsi via various channels e.g. major supermarket chains, convenience stores, smaller milk bars ,restaurants and fast food outlets (e.g. KFC, Pizza Hut, Oporto).• Decisions with respect to distribution channel focus on making the product available inadequate quantities at places where customers are normally expected to shop for them to satisfy their needs.

• Depending on the nature of the product, marketing management decides to put into place an exclusive, selective or intensive network of distribution , while selecting the appropriate dealers or wholesalers

Direct Distribution

Place

• Delivery of post mix cylinders & handling of key accounts: The key accounts are different wholesalers, restaurants and hotels like Pizza Hut, KFC, Metro which serve as a place for key sale.

• Before delivering the product some certain guiding followed or the assessment of distributor’s capability: Applicant must have 20 to 25 vehicles (depending on the area).Applicant must have 20,000 cases of empty bottles.Applicant must deposit Rs. 1,00,000 as a security.

PROMOTIONPepsi target audience are mostly teens and young adults and their advertising reflects this in every possible way.

The advertising is mostly creative and has different elements like music and sports other than bollywood.

Pepsi.com also plays an important role in advertising and attracts target audience by giving access to options like downloads, gaming, music mixing applications etc

.

target's interests

Pepsi makes sure that the advertisements reflect to the targetaudience s interests and nostalgia

•Product All the soft drinks & the food products in the industry•Price The price of the products with respect to the Indian scenario.•Place The urban & rural markets where the products have to be marketed.•Promotion The effective use of aids for boosting up the sales

CONCLUSION

BIBLIOGRAPHY

http://pepsicoindia.co.in

http://en.wikipedia.org/wiki/PepsiCo