Pepper Lunch Campaign

DIGITAL MARKETING CAMPAIGN

PEPPER LUNCH VIET NAM

Main clause - Overview - Strategy

OVERVIEW

Fanpage

Low interaction with audiences

Low interaction with audiences

Competitors

KFC- High audiences engagement- Good quality content

Loteria- Content fanpage:

rising awareness through celebs, emotional post.

- Attrative mini game

Digital marketing strategy

Objective Increasing sales

Reaching target audiences

Promoting brand awardness

TheTarget audiences

Young adults , from 16-25, students or

first jobbers

They are active and want to take part in

many activeties

They love updating everything on social

networks.

They are eager to dicover something

new around their life.

1. Fanpage mangement

Build Pepper Lunch fanpage is like a busy and interesting hub to interact target audiences

Content & contest direction

Content- Visualy appealing- Up to date- Variety of media ( video/ photo)- Interesting post

Contest- Brand involvement- Interesting- Increase Share and like- Engagement with products and

services

Display adsAs a tool deliveries message, recruits new fan and increases brand awarness

KPI: 30.000 reachs 500 likes/ month

earnedownedpaid

Getting attention by facebook ads Becoming a fan and being interacted by post engagement

Top of mind & word of mouth

Thank You!

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