Herrenvolk Claytronics The Post Independence Indian Economy All that Glitters is never gold Are You Still afraid of Online Banking? Extra Cellular How English Has Changed over the years? People Technology and Entrepreneurship The Day I Stopped Drinking Milk The Tao of Coaching Coaching and Mentoring Simple Numbers ,Straight Talk Building Strong Brands Annual Debate Competetion
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People Technology Coaching and and Entrepreneurship The Day I Stopped Drinking Milk The Tao of Coaching Coaching and Mentoring,Straight Talk Building Strong Brands Annual Debate Competetion.
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Herrenvolk
Claytronics
The Post Independence Indian Economy
All that Glitters is never gold
Are You Still afraid of Online Banking?
Extra Cellular
How English Has Changed over the
years?
People Technology and
Entrepreneurship
The Day I Stopped Drinking Milk
The Tao of Coaching
Coaching and Mentoring
Simple Numbers ,Straight Talk
Building Strong Brands
Annual Debate
Competetion
From the Editor’s Desk
Dear Readers,
It gives us the immense pleasure to bring to you this new edition of Abhigyata’s
newsletter. The library cell kicked off its activity for the academic year 2013-14 by
introducing the Facilities of the library and explaining about the “Academic needs” that
it can cater to. A highly energetic team of the juniors was inducted recently .The first
event of the cell was a debate competition for the 2013-15 batch which was conducted
in two phases prelims followed by the finals on 20th of July 2013.
More events to follow in the near future .Stay awake !!
Happy reading!!
Anand Singh Balyan
Ramesh Chandra Pradhan
Akshay Chhabra
Jayant Kumar Nath
Under the guidance of
Dr B.R Londhe
Ms. Dipali More
Ms.Vaibhavi Zende
“Abhigyata” The library cell
PEOPLE ,TECHNOLOGY AND ENTREPRENEURSHIP
Y.K BHUSHAN
Bhushan sets the tone early in the book by stating that “Startups are at the
core of everything we do.” Bhushan implies that it’s easier today to create and
evolve startup communities “as a result of our networked society”, and he tosses
away long-drawn old-school frameworks and previous theories that were
primarily based on macro-economics, socio-demographics or geographical
parameters. His thinking is framed around what he labels as “Network Broker”,
a fresh framework that is based on pragmatism and lower barriers of entry. It’s
all about on-the-ground reality as a lever to making things happen.
He goes by describing the innovation concept and making us realize the role and
importance of higher education . “The key to every successful startup
community is startups. If you do nothing else, make sure all the founders and
founding teams are visible and connected to each other.” That’s a golden
statement to be reminded of. Remember, his message is aimed at the entire
community.
A number of factors, from soaring fuel prices to genetically modified
agricultural products, have greatly refocused worldwide attention on the
interrelationship between technology and society and the necessity for
sustainable engineering and business practices. The book focuses on building a
model for business and engineering that will lead to a sustainable world. The
challenge for engineering is to develop new technologies that enable economic
growth and do not deplete irreplaceable resources and destroy ecological
systems. Building on the strengths of the previous editions, it provides a
dynamic and practical approach to integrating thinking skills and problem solving
within the Home Economics and Food Technology curriculum
The compilation is divided into 3 sections- the first dealing with
Entrepreneurship and its Development through education, specially through
Management Education, the second dealing with Entrepreneurship and
Management covering aspects of entrepreneurship in relation to management in
large businesses and in diverse sectors and the third covering Entrepreneurship
and Technology and focusing on Technology driven Entrepreneurship, specially
through Techno – Entrepreneurs.
Recognizing the two major constituents of the entrepreneurial processes and
entrepreneurship development, namely People and Technology, the book is titled
‘ People, Technology and Entrepreneurship’.
Practicing Entrepreneurs, students of Entrepreneurship,MBA and Researchers
in Entrepreneurship will find the book useful for them.
Building strong brands
By David A Aaker
As industries turn increasingly hostile, it is clear that strong brand-building
skills are needed to survive and prosper. In David Aaker's pathbreaking book,
MANAGING BRAND EQUITY, managers discovered the value of a brand as a
strategic asset and a company's primary source of competitive advantage. Now,
in this compelling new work, Aaker uses real brand-building cases from Saturn,
General Electric, Kodak, Healthy Choice, McDonald's, and others to
demonstrate how strong brands have been created and managed.
A common pitfall of brand strategists is to focus on brand attributes. Aaker
shows how to break out of the box by considering emotional and self-expressive
benefits and by introducing the brand-as-person, brand-as-organisation, and
brand-as-symbol perspectives. A second pitfall is to ignore the fact that
individual brands are part of a larger system consisting of many intertwined and
overlapping brands and subbrands. Aaker shows how to manage the "brand
system" to achieve clarity and synergy, to adapt to a changing environment, and
to leverage brand assets into new markets and products.
As executives in a wide range of industries seek to prevent their products and
services from becoming commodities, they are recommitting themselves to
brands as a foundation of business strategy. This new work will be essential
reading for the battle-ready. The students also stand to benefit from it in the
long run.
Coaching and Mentoring
By Jane Renton
What they are and how to make the most of them By Jane Renton (The
Economist)
Written in typical The Economist fashion, this neat handbook provides a
wonderful philosophical review of the rising practices of coaching and
mentoring, if not the mechanics. Unlike other good references that dwell on
logistical issues of setting up a coaching or mentoring program, this opts to
explore the historical evolution of both management tools and provides a
thoughtful capsule review of the pioneers and thought leaders in both practices.
Content includes:
The origin of coaching
Mentoring: the world we have lost
The coaches
Regulation
Does coaching work?
How to pick the right coach
Coaching and mentoring women
Coaching and mentoring the leadership
Clients' views
The future
Both coaching and mentoring are processes that enable both individual and
corporate clients to achieve their full potential. Coaching and mentoring share
many similarities so it makes sense to outline the common things coaches and
mentors do whether the services are offered in a paid (professional) or unpaid
(philanthropic) role. As can be seen above, there are many similarities between
coaching and mentoring! Mentoring, particularly in its traditional sense, enables
an individual to follow in the path of an older and wiser colleague who can pass
on knowledge, experience and open doors to otherwise out-of-reach
opportunities. Coaching on the other hand is not generally performed on the
basis that the coach has direct experience of their client’s formal occupational
role unless the coaching is specific and skills focused.
There is also an increasing trend for individuals to take greater responsibility
for their personal & professional development and even those who are employed
in large organisations are no longer relying on employers to provide them with all
or their career development needs. There has been an increase in the number of
individuals contracting coaches and mentors on a private basis. Some are looking
for a career change, but many are also seeking to maximize their potential with
an existing employer or achieve greater balance with their work and home lives.
Mentoring is a powerful personal development and empowerment tool. It is an
effective way of helping people to progress in their careers and is becoming
increasing popular as its potential is realised. It is a partnership between two
people (mentor and mentee) normally working in a similar field or sharing similar
experiences. It is a helpful relationship based upon mutual trust and respect.
A mentor is a guide who can help the mentee to find the right direction and who
can help them to develop solutions to career issues. Mentors rely upon having
had similar experiences to gain an empathy with the mentee and an
understanding of their issues. Mentoring provides the mentee with an
opportunity to think about career options and progress.
The Day I stopped drinking milk
By Sudha Murty( Earlier books : Wise and otherwise,The old
man and his God)
Publisher: Penguin Books, India
SUMMARY
How many authors can you find today who write about the personal lives of others
,the people who touch their hearts, people who inspire them? I can recall Paulo
Coelho. Well we have Sudha Murty as well in the league so far the content and
brevity of thought is concerned. Lucidly written, it puts forth lessons for
everyone of us to learn from. She has taken examples of people from different
walks of life, be it a poor girl in a train , a cab-driver or a student who wants to
make it big in his life.
As you turn over the pages you’ll find lessons of
varied dimensions unravelling in front your eyes . It speaks volumes about the
fact that sacrifice is a must when you want to achieve something in life. How to
handle different people even when you have to come out of your comfort zone.
A few inspiring stories also make it a beautiful read...a genuinepage-turner to say
the least. All in all its a lovely collection of real life experiences of Sudha
Murty,Chairman(Infosys Foundation).
THE TAO OF COACHING
By: MAX LANDSBERG
The author of the book Max Landsberg is a business coach and is an expert in the
field of counselling individuals in every field of life. The book gives an insight of
the problems faced by Alex, the main character of the book who gets a promotion
to a senior management position. The book talks about the importance of two of
the most important tools without which achievement of success is almost
impossible which are Coaching and Mentoring. It tries to take you through all the
basic steps of coaching of the working environment. The most basic trait required
for any job candidate is the ability to work efficiently and effectively in a team
i.e. to have skills based on team building, coordinating and interacting attributes
needs some techniques and tools which are aptly described in the book. It also
gave a brief description about the different human resource skills like
Performance appraisals, Feedback sessions, Listening abilities and techniques,
way of following a structural and organized approach to coaching and also
contributing in building the skills of peers and colleagues. Apart from these the
book also explains about Motivation which again is an important as it’s the basic
essence to drive the enthusiasm in a person while working.
So the overall perception what I have build about this book is that the book
is one of the best management books a person should read, who is or wants to be
in the corporate world. And also the explanation of the importance of the traits
like Coaching and Mentoring along with the other qualities has proved to be very
beneficial.
SIMPLE NUMBER, STRAIGHT TALK
By: GREG CRABTREE
"A man who aims at nothing,
hits it with amazing accuracy"
The book opens up with an idea that most of Entrepreneurs know really
well. It says that deciding what should be your salary in your own venture, is a
really difficult task. Most people pay themselves lower than the basic wage an try
to put their companies in profit by tempering with taxes also. He says that paying
taxes is a good as it is an indicator of well you are doing in your business. The
simple thumb rule to determine how much to pay yourself is asking a simple
question - "How much would you pay someone to do that same job with same
dedication?"
While discussing upon the topic of Break-even, he said that between 1 Mn
and 5 Mn USD the state of business is at the most critical juncture and the
Entrepreneurs must keep in mind that it is the time to expand the business as
well as the pay all the debts and manage the workforce that is ready and
motivated enough. Thus for this reason the author calls this stage as Black
Hole. Further he goes on to explain that an efficient and effective workforce is
the key to success that is long lasting.
His focus on the fact that most of the Entrepreneurs try to save on tax
and are willing to go on cheating. He is of the view that Entrepreneurs must pay
taxes and encourage others to do so. He says that a perfect scenario will be
when one should pay oneself a market-based wage and then withholds taxes
from that wage as if the business is going to make zero profit .
For collecting funds he has discussed three methods and all are as practical as
they are efficient.
1. Using your own money : people will be care as it is their own money bit
losing it can make your life pathetic.
2. OPM: with other people's money we will be ready to experiment more.
This will include Venture Capitalists, Angel investors, friends, family and
fools.
3. Sweat Equity : Collecting funds in the name of upcoming venture.
ARTICLES
HERRENVOLK-WHAT IT MEANS TO BE A
MASTER RACE?
BY: SHRADDHA HADNOORKER
BATCH-2012-2014
“The piano keys are black and white but they sound like a million colours in
your mind”, a beautiful quote by Maria Cristina Mena, but how many of us
relate to the nuts-and-bolts behind these lines? - an awful few!
Racism has its bedrock in the days when negative politics galvanized the
simple way of living the life into a dreadful notion of being supreme or
minimalistic. The word Aryan is an archetype of this, where a mere race of
people similar to the likes of Egyptians or Khastriyas were subjected to sagas
based on myth and oral literature and plagiarized into a supreme race by the
illiberal few. Was it wrong? Well, wrong or right is an issue that be debated
for eons, but the bottom line is: ‘what does it mean to be a master of race
and someone who is licensed to judge the supremacy among these races?
What are you? A Rajput, a Brahman, a Nihang?’ think again, is that what