In May 2011 I launched my manifesto for Digital Business Britain to place thoughts in the minds of key economy stakeholders regarding the need for greater exploitation of the web. In May 2011 I conducted a survey of 817 UK SME's and in September 2011 I worked with Fast Future and together we launched my findings and recommendations in a White paper, available on www.pennypower.co.uk. This Slideshow is a summary of findings and recommendations
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
• Small and large businesses outsourcing tolow cost economies
• Large businesses unable to adapt fast enough against purpose-built Internet competitors
• Redundancies within government sector• Graduate unemployment rising• Companies cutting budgets and spending• Sole trader and SME growth to absorb growing
labour pool with limited employment prospects• Youth unemployment is a growing concern for
the UK
The Action AgendaKey Findings and Understanding
Unemployment is a Critical Challenge• 2.43 million
unemployed in UK
• 829,000 unemployed for over 12 months
• 917,000 16-24 year olds unemployed in the three months to May 2011
• 18.2% of economically active populationSource: www.statistics.gov.uk
Encourage Social Media Agencies and providers of training and coaching to provide Social Media Apprenticeship opportunities• Encourage companies to recruit one Social Media Apprentice
• Immediate benefit of work experience combined with a low cost resource
• Remove the strain of educating a work experience student and show them the commercial aspect of the sector
• Help young people translate academic knowledge into transferable business skills and solutions
• Encourage agencies to help SMEs get started with social media
• Track change in culture from the ‘closed, selective and controlling’ mindset of traditional business to the ‘open, random and supportive’ mindset of the connected, social world
A Social community for SME’s that has grown to over 620,000 member profiles in 200 countries. Based in the UK, Penny and her husband Thomas have spent 13 years evangelising the use of Social Media and Digital tools to help SME’s become more productive and grow their business.
In 2010 Penny launched the Ecademy Digital School to train Business Coaches on how to embrace the digital world and ‘go social’, helping them and their clients to grow.
In March 2011 Penny wrote the Manifesto for Digital Business Britain www.ecademy.com/manifesto to manifest a nation of Digital Mindsets and help SME’s build their businesses through social media and digital tools.
An ambitious plan has been developed to achieve the following goals:• Growth in SME use of social media for business development purposes
• Reduction in Youth Unemployment (NEETs or Born Digital’s)
• Growth in Digital jobs by the creation of a new role – the Digital Assistant
• Growth in exporting opportunities
• Improve the ethics and communication style of British Social Media users
• Creation of the ‘Ecademy Start-Up’ program to help redundant adults to build their social media presence and start their own business
• Penny to create the country’s first ‘Collaborative Digital Ecosystem’ of ‘stakeholders’ who share in the Vision to grow the UK through increased Web Exploitation with collaboration between:
– Housing Associations– Business Support networks –
LEP’s, Chamber, IoD, FSB, Ecademy etc
Background on Penny Power
– Colleges of Higher Education– Training Providers– Business Coaches