-
PENGARUH KUALITAS WEBSITE TERHADAP HEDONIC
SHOPPING MOTIVATION DAN IMPULSE BUYING
(Studi Kasus Mataharimall.com)
TESIS
Untuk Memenuhi Sebagian Persyaratan Memperoleh Derajat Gelar
S-2
Magister Manajemen
Disusun oleh: Dwita Anggriani
NIM 201410280211007
PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH MALANG
JANUARI 2017
-
SURAT PERNYATAAN
Yang bertanda tangan dibawah ini, saya:
-
Nama : Dwita Anggriani
NIM : 2014102802110007
Program Studi : Magister Manajemen
Dengan ini menyatakan dengan sebenar-benarnya bahwa:
TESIS dengan judul : PENGARUH KUALITAS WEBSITE TERHADAP HEDONIC
SHOPPING MOTIVATION DAN IMPULSE BUYUNG (Studi kasus
Mataharimall.com)
Adalah karya saya dan dalam naskah Tesis ini tidak terdapat
karya ilmiah yang pernah diajukan oleh orang lain untuk memperoleh
gelar akademik di suatu Perguruan Tinggi dan tidak terdapat karya
atau pendapat yang pernah ditulis atau diterbitkan oleh orang lain,
baik sebagian maupun keseluruhan, kecuali yang secara tertulis
dikutip dalam naskah ini dan disebutkan dalam sumber kutipan dalam
daftar pustaka
1. Apabila ternyata dalam naskah Tesis ini dapat dibuktikan
terdapat unsur-unsur
PLAGIASI, saya bersedia Tesis ini DIGUGURKAN dan GELAR AKADEMIK
YANG
TELAH SAYA PEROLEH DIBATALKAN, serta diproses sesuai dengan
ketentuan
hokum yang berlaku.
2. Tesis ini dapat dijadikan sumber pustaka yang merupakan HAK
BEBAS ROYALTY
NON EKSKLUSIF.
Demikian pernyataan ini saya buat dengan sebenarnya untuk
dipergunakan sebagaimana mestinya.
Malang, 21 Januari 2017
Yang Menyatakan,
Dwita Anggriani
KATA PENGANTAR
-
Assalamu’alaikum Wr. Wb.
Segala puji bagi Allah SWT, yang telah memberikan Rahmat dan
Karunianya, sehingga
penulis dapat menyelesaikan tesis yang berjudul: “Pengaruh
Kualitas Website Terhadap Hedonic Shopping Motivation Dan Impulse
Buying”
Tesis ini merupakan salah satu syarat studi yang harus ditempuh
oleh seluruh mahasiswa Universitas Muhammadiyah Malang, guna
menyelesaikan akhir studi pada jenjang program Strata 2.
Peneliti menyadari masih banyak kekurangan dan keterbatasan
dalam penulisan tugas akhir ini. Untuk itu, penulis sangat
mengharapkan saran yang membangun agar tulisan ini dapat berguna
untuk perkembangan ilmu pengetahuan kedepan.
Malang, 28 September 2018
Penulis.
-
DAFTAR ISI
KATA PENGANTAR
...................................................................................................
i
DAFTAR ISI
.................................................................................................................
ii
DAFTAR TABEL
.........................................................................................................
v
DAFTA GAMBAR
......................................................................................................
vi
DAFTAR LAMPIRAN
...............................................................................................
vii
SURAT
PERNYATAAN...........................................................................................viii
Abstrak
.........................................................................................................................
ix
Abstract
.........................................................................................................................
x
BAB I PENDAHULUAN
.............................................................................................
1
1.1 Latar
Belakang.....................................................................................................
1
1.2 Rumusan Masalah
...............................................................................................
4
1.3 Tujuan
Penelitian.................................................................................................
4
1.4 Kegunaan Penelitian
............................................................................................
5
BAB II TINJAUAN
PUSTAKA...................................................................................
6
2.1 Tinjauan Teori
.....................................................................................................
6
2.1.1 Kualitas Website
...............................................................................................
6
2.1.2 Motivasi
Konsumen........................................................................................
10
2.1.3 Motivasi belanja
.............................................................................................
10
2.1.4 Motivasi Hedonic
...........................................................................................
11
2.1.5 Keputusan Pembelian
.....................................................................................
14
2.1.6 Pembelian Tidak Terencana (Impulse buying)
............................................... 17
2.2 Tinjuan Penelitian Terdahulu
............................................................................
20
-
2.3 Kerangka Pikir dan Hipotesis
.......................................................................
23
BAB III METODE
PENELITIAN..............................................................................
27
3.1 Jenis Penelitian
..................................................................................................
27
3.2 Populasi dan
Sampel..........................................................................................
27
3.3 Data dan Sumber
Data.......................................................................................
28
3.4 Teknik Pengumpulan Data
................................................................................
28
3.5 Operasional Variabel Penelitian
........................................................................
29
3.6 Teknik Analisis Data
.........................................................................................
33
3.6.1 Rentang Skala
.................................................................................................
33
3.6.2 Analisis Partial Least Squares
(PLS)..............................................................
34
3.7 Model
pengukuran.............................................................................................
34
3.7.1 Uji validitas
....................................................................................................
35
3.7.2 Validitas
konstruk...........................................................................................
35
3.7.3 Validitas konvergen
........................................................................................
35
3.7.4 Validitas
Diskriminan.....................................................................................
35
3.7.5 Uji
Reliabilitas................................................................................................
36
3.7.6 Model Struktural (Inner Model) dan uji hipotesa
........................................... 37
3.8 Pembahasan Hasil Uji Hipotesis
.......................................................................
37
3.9 Analisis Mediasi
................................................................................................
37
BAB IV HASIL PENELITIAN DAN PEMBAHASAN
............................................ 39
4.1 Gambaran Umum Responden
Penelitian...........................................................
39
4.1.1 Deskripsi Responden Menurut Domisili
........................................................ 39
4.1.2 Deskripsi Responden Menurut Usia
...............................................................
39
-
4.1.3 Deskripsi Responden Menurut Pekerjaan
...................................................... 40
4.2 Hasil Analisis Statistik Deskriptif
.....................................................................
41
4.2.1 Deskriptif Hasil Penelitian Variabel Kualitas
Website................................... 41
4.2.1 Deskriptif Hasil Penelitian Variabel Hedonic Shopping
Motivation ............. 44
4.2.3 Deskriptif Hasil Penelitian Variabel Impulse buying
..................................... 45
4.3 Uji Asumsi SEM
PLS........................................................................................
46
4.3.1 Pengujian Model
Pengukuran.........................................................................
46
4.3.2 Validitas Konvergen
.......................................................................................
46
4.3.3 Validitas
Diskriminan.....................................................................................
48
4.3.4 Uji
Reliabilitas................................................................................................
50
4.3.5 Pengujian Model Struktual (Stuctural Model)
............................................... 51
4.3.6 Pengujian Hipotesis
........................................................................................
52
4.4 Pembahasan
.......................................................................................................
54
4.4.1 Kualitas
website..............................................................................................
55
4.4.2 Hedonic Shopping
..........................................................................................
55
4.4.3 Impluse buying
...............................................................................................
55
4.4.4 Pengaruh kualitas website terhadap hedonic shopping
.................................. 56
4.4.5 Pengaruh kualitas website terhadap impluse buying.
..................................... 56
4.4.6 Pengaruh Hedonic Shopping terhadap Impluse Buying
................................. 57
4.4.7 Hedonic shopping motivation memediasi kualitas website
terhadap impulse
buying.
.....................................................................................................................
58
KESIMPULAN DAN SARAN
...................................................................................
59
5.1
Kesimpulan...................................................................................................
59
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5.2 Saran
.............................................................................................................
60
DAFTAR PUSTAKA
.................................................................................................
61
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DAFTAR TABEL
Tabel 3.1Variabel dan Indikator Penelitian
................................................................
29
Tabel 3.2 Kelompok Kelas Skala Interval
..................................................................
34
Tabel 3.3 Parameter Uji Validitas dalam PLS
............................................................ 36
Tabel 4.1 Presentase domisili responden
....................................................................
39
Tabel 4.2 Presentase umur responden
.........................................................................
40
Tabel 4.3 Presentase Pekerjaan Responden
...............................................................
41
Tabel 4.4 Distribusi Jawaban Indikator variabel kualitas website
.............................. 41
Tabel 4.5 Distribusi Jawaban Pada Indikator Hedonic Shopping
............................... 44
Tabel 4.6 Distribusi Jawaban Pada Indikator Impluse Buyying
................................. 45
Tabel 4.7 Cross Loading
............................................................................................
49
Tabel 4.8 Average Variance Extrated (AVE)
.............................................................
50
Tabel 4.9 Korelasi Variabel Laten
..............................................................................
50
Tabel 4.10 Cronbach’s alpha & Composite Reliability
.............................................. 51
Tabel 4.11
R-Square....................................................................................................
51
Tabel 4.12 UJI HIPOTESIS
.......................................................................................
53
Tabel 4.13 Total Effect mediasi model structural
....................................................... 53
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DAFTAR GAMBAR
Gambar 2.1 Proses Pengambilan Keputusan
..............................................................
14
Gambar 2.2 Model Impulse Buyying Prosess
.............................................................
19
Gambar 2.3 Kerangka pikir penelitian
........................................................................
23
Gambar 3.1 Model
Mediasi.........................................................................................
38
Gambar 4.1 Pengujian model konstruk tahap 1
.......................................................... 48
Gambar 4.2 Model structural
......................................................................................
52
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DAFTAR LAMPIRAN
LAMPIRAN I KUESIONER PENELITIAN
............................................................ 64
LAMPIRAN II Tampilan Mataharimall.com
.............................................................
68
LAMPIRAN III Tampilan Halaman Facebook Mataharimall.com
............................ 69
LAMPIRAN IV Tampilan Kuesioner Online
.............................................................
70
LAMPIRAN V Tampilan Grafik Kuesioner Online
................................................... 71
LAMPIRAN VI Data Kuesioner Berdasar Pembobotan
............................................ 72
LAMPIRAN VII Laporan
SmartPLS..........................................................................
79
LAMPIRAN 8 Hasil Pengujian
Mediasi.....................................................................
82
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