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PENGARUH ATRIBUT PRODUK ISLAM DAN KUALITAS PELAYANAN TERHADAP TINGKAT PERTUMBUHAN PENDAPATAN DAN RETURN ON ASSETS (ROA) DENGAN KEPUASAN NASABAH DAN LOYALITAS NASABAH SEBAGAI VARIABEL

Apr 05, 2018

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  • 7/31/2019 PENGARUH ATRIBUT PRODUK ISLAM DAN KUALITAS PELAYANAN TERHADAP TINGKAT PERTUMBUHAN PENDAPATAN D

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    o

    Qegkhsuj H}socu} Qsimu` O|bhf mhg @uhbo}h|Qebhyhghg }esjhmhq ]ogk`h} Qes}ufcujhg

    Qegmhqh}hg mhgSe}usg ig H||e}| *SIH/

    megkhg @equh|hg Gh|hchj mhg Biyhbo}h|

    Gh|hchj |echkho Thsohceb Og}estegogk

    *\}umo Efqoso| Qhmh Chg` Ufuf \yhsohj mo Ogmige|oh/

    \@SOQ\O

    Mohnu`hg |echkho |hbhj |h}u |yhsh}

    ug}u` fegyebe|ho`hg Qsikshf \hsnhgh *\8/ qhmh Qsikshf \hsnhgh Dh`ub}h| E`igifo

    Ugotes|o}h| Moqigekisi

    Mo|u|ug ibej >

    F' SOD@O CH@J]OHS GOF' L3L41;1::

    DH@UB]H\ E@IGIFO UGOTES\O]H\ MOQIGEKISI

    \EFHSHGK 3188

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    oo

    QES\E]UNUHG \@SOQ\O

    Ghfh Qegyu|ug > F' Sod`o Ch`j}ohs

    Gifis Ogmu` Fhjh|o|{h > L3L41;1::

    Dh`ub}h|)Nusu|hg > E`igifo)H`ug}hg|o

    Numub \`soq|o > QEGKHSUJ H]SOCU] QSIMU@ O\BHF

    MHG @UHBO]H\ QEBH_HGHG

    ]ESJHMHQ ]OGK@H] QES]UFCUJHG

    QEGMHQH]HG MHGSE]USG IG H\\E]\

    *SIH/ MEGKHG @EQUH\HG GH\HCHJ

    MHG BI_HBO]H\ GH\HCHJ \ECHKHO

    THSOHCEB OG]ESTEGOGK> \]UMO

    EFQOSO\ QHMH CHG@ UFUF \_HSOHJ

    MO OGMIGE\OH

    Mi|eg Qefcofcogk > Jn' \o}o Fu}fhoghj" \'E'" F'\o'" H`}'

    \efhshgk" 8< \eq}efces 3188

    Mi|eg Qefcofcogk"

    *Jn' \o}o Fu}fhoghj" \'E'" F'\o'" H`}'/

    GOQ' 8?;

  • 7/31/2019 PENGARUH ATRIBUT PRODUK ISLAM DAN KUALITAS PELAYANAN TERHADAP TINGKAT PERTUMBUHAN PENDAPATAN D

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    ooo

    QEGKE\HJHG @EBUBU\HG UNOHG

    ]ebhj mogyh}h`hg bubu| unohg qhmh }hgkkhb ''''''''''8 L3L41;1::

    Dh`ub}h|)Nusu|hg > E`igifo)H`ug}hg|o

    Numub \`soq|o > QEGKHSUJ H]SOCU] QSIMU@ O\BHF

    MHG @UHBO]H\ QEBH_HGHG

    ]ESJHMHQ ]OGK@H] QES]UFCUJHG

    QEGMHQH]HG MHGSE]USG IG H\\E]\

    *SIH/ MEGKHG @EQUH\HG GH\HCHJ

    MHG BI_HBO]H\ GH\HCHJ \ECHKHO

    THSOHCEB OG]ESTEGOGK> \]UMO

    EFQOSO\ QHMH CHG@ UFUF \_HSOHJ

    MO OGMIGE\OH

  • 7/31/2019 PENGARUH ATRIBUT PRODUK ISLAM DAN KUALITAS PELAYANAN TERHADAP TINGKAT PERTUMBUHAN PENDAPATAN D

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    ot

    QESG_H]HHG ISO\OGHBO]H\ \@SOQ\O_hgk ces}hgmh}hgkhg mo ch{hj ogo |hyh" F' Sod`o Ch`j}ohs" fegyh}h`hg

    chj{h |`soq|o megkhg numub> Qegkhsuj H}socu} Qsimu` O|bhf mhg @uhbo}h|

    Qebhyhghg }esjhmhq ]ogk`h} Qes}ufcujhg Qegmhqh}hg mhg Se}usg ig H||e}|

    *SIH/ megkhg @equh|hg Gh|hchj mhg Biyhbo}h| Gh|hchj |echkho Thsohceb

    Og}estegogk> \}umo Efqoso| Qhmh Chg` Ufuf \yhsohj mo Ogmige|oh" hmhbhj jh|ob

    }ubo|hg |hyh |egmoso' Megkhg ogo |hyh fegyh}h`hg megkhg |e|ugkkujgyh chj{h

    mhbhf |`soq|o ogo }omh` }esmhqh} `e|ebusujhg h}hu |echkohg }ubo|hg ishgk bhog yhgk

    |hyh hfcob megkhg lhsh fegyhbog h}hu fegosu mhbhf ceg}u` shgk`hohg `hbofh}

    h}hu |ofcib yhgk fegugnu``hg khkh|hg h}hu qegmhqh} h}hu qefo`oshg mhso qegubo|

    bhog" yhgk |hyh h`uo |eibhj&ibhj |echkho }ubo|hg |hyh |egmoso" mhg)h}hu }omh`

    }esmhqh} chkohg h}hu `e|ebusujhg }ubo|hg yhgk |hyh |hbog" }osu" h}hu yhgk |hyhhfcob mhso }ubo|hg ishgk bhog }hgqh fefceso`hg qegkh`uhg qegubo| h|bogyh'

    Hqhcobh |hyh febh`u`hg }ogmh`hg yhgk ces}eg}hgkhg megkhg jhb }es|ecu}

    mo h}h|" cho` mo|egkhnh fhuqug }omh`" megkhg ogo |hyh fegyh}h`hg feghso` |`soq|o

    yhgk |hyh hnu`hg |echkho jh|ob }ubo|hg |hyh |egmoso' Cobh `efumohg }escu`}o chj{h

    |hyh febh`u`hg }ogmh`hg fegyhbog h}hu fegosu }ubo|hg ishgk bhog |eibhj&ibhj

    jh|ob qefo`oshg |hyh |egmoso" ceshs}o kebhs mhg onh|hj yhgk }ebhj moceso`hg ibej

    ugotes|o}h| ch}hb |hyh }esofh'

    \efhshgk" 8< \eq}efces 3188

    _hgk fefcuh} qesgyh}hhg"

    *F' Sod`o Ch`j}ohs/GOF' L3L 41; 1::

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    to

    HC\]SHL]

    ]je dilu| id }jo| se|ehslj {h| }je u|e id h chbhglem |liselhsm {jolj

    oglbume| }je h}}socu}e| id O|bhfol qsimul}| hgm xuhbo}y |estole }i }je beteb id

    setegue ksi{}j hgm Se}usg ig H||e}| *SIH/ \jhsoh Liffeslohb Chg`| {o}j

    lu|}ifes |h}o|dhl}oig hgm lu|}ifes biyhb}y h| hg og}estegogk thsohcbe

    ]je me}esfogh}oig id |hfqbe| og }jo| |}umy u|ogk qusqi|ote |hfqbogk

    fe}jim' ]je xue|}oigghose id 831 lu|}ifes| \jhsoh Liffeslohb Chg`| {jolj

    xuhbody h| |hfqbe| hghby~em }ike}jes {o}j }je xuhs}esby doghglohb |}h}efeg}|' Mh}h

    hghby|o| }iib u|em {h| h \}sul}ushb Exuh}oig Fimebbogk *\EF/ h} 84'1 HFI\

    qsikshf'

    ]je se|ub}| |ji{em }jh}> *8/ lu|}ifes |h}o|dhl}oig {h| mosel}by ogdbueglem

    igby cy }je xuhbo}y id lhse" *3/ lu|}ifes biyhb}y {h| ogdbueglem mosel}by cy }je

    qsimul} h}}socu}e| id O|bhf" *

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    too

    HC\]SH@

    Di`u| qegebo}ohg ogo hmhbhj qegkkughhg chbhglem |liselhsmyhgk feboqu}o

    h}socu} qsimu` O|bhf mhg `uhbo}h| qebhyhghg }esjhmhq }ogk`h} qes}ufcujhg

    qegmhqh}hg mhg Se}usg ig H||e}| *SIH/ Chg` Ufuf \yhsohj megkhg `equh|hg

    gh|hchj mhg biyhbo}h| gh|hchj |echkho thsohceb og}estegogk

    Qegeg}uhg |hfqeb mhbhf qegebo}ohg ogo fegkkugh`hg qusqi|ote |hfqbogk'

    @ue|oiges mhso 831 gh|hchj Chg` Ufuf \yhsohj yhgk fh|u` `so}esoh |hfqeb

    mohghbo|o| ces|hfh megkhg bhqishg `euhgkhg `uhs}hbhg' Hbh} hghbo|o| mh}h yhgk

    mokugh`hg hmhbhj \}sul}ushb Exuh}oig Fimebbogk *\EF/ qhmh qsikshf HFI\

    84'1'

    Jh|ob hghbo|o| mh}h fegugnu``hg chj{h> *8/ `equh|hg gh|hchj jhgyh

    moqegkhsujo |elhsh bhgk|ugk ibej `uhbo}h| qebhyhghg" *3/ biyhbo}h| gh|hchj

    moqegkhsujo |elhsh bhgk|ugk ibej h}socu} qsimu` O|bhf" *

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    tooo

    @H]H QEGKHG]HS

    H||hbhfuhbho`uf [h Shjfh}ubbhjo [h Chsh`h}uj

    Hbjhfmubobbhjoshccobhbhfog" megkhg |ekhbh `esegmhjhg jh}o" qegubo|

    qhgnh}`hg quno |yu`us `eqhmh Hbbhj \ucjhghju [h ]hhbh yhgk }ebhj

    febofqhj`hg shjfh} mhg `hsugoh&Gyh" |ejogkkh qegubo| mhqh} fegyebe|ho`hg

    |`soq|o ogo megkhg numub Qegkhsuj H}socu} Qsimu` O|bhf mhg @uhbo}h|

    Qebhyhghg }esjhmhq ]ogk`h} Qes}ufcujhg Qegmhqh}hg mhg Se}usg ig H||e}|

    *SIH/ megkhg @equh|hg Gh|hchj mhg Biyhbo}h| Gh|hchj |echkho Thsohceb

    Og}estesgogk> \}umo Efqoso| Qhmh Chg` Ufuf \yhsohj mo Ogmige|oh|echkho

    |hbhj |h}u qes|yhsh}hg ug}u` fegyebe|ho`hg qsikshf |}umo \8 Dh`ub}h| E`igifo

    Nusu|hg H`ug}hg|o Ugotes|o}h| Moqigekisi \efhshgk' Hmhqug }unuhg

    mohmh`hggyh qegebo}ohg ogo hmhbhj ug}u` fegkhghbo|o| ce|hsgyh qes|eq|o gh|hchj

    }esjhmhq h}socu} qsimu` O|bhf mhg `uhbo}h| qebhyhghg yhgk hmh mo qeschg`hg

    |yhsohj" |ejogkkh mhqh} fefceso`hg qefhjhfhg fegkegho `e`ushgkhg

    qeschg`hg |yhsohj mhso |umu} qhgmhgk gh|hchj yhgk cesqegkhsuj nukh qhmh

    `ogesnh euhgkhg qeschg`hg |yhsohj' Megkhg mefo`ohg mojhshq`hg jh|ob qegebo}ohg

    ogo mhqh} fegnhmo fh|u`hg chko chmhg qefcuh} |}hgmhs *FUO/ mhg qefesog}hj

    |ebh`u sekubh}is mhbhf fegogk`h}`hg `uhbo}h| |}hgmhs mhg qesh}ushg yhgk hmh

    |ejogkkh fegnhmo`hg qeschg`hg |yhsohj mo}esofh ibej fh|yhsh`h} mhg moces`hjo

    Hbbhj \ucjhghju {h ]hhbh'

    Qegubo| fegyhmhso chj{h |`soq|o ogo }omh` fugk`og }es|ebe|ho`hg megkhg

    cho` }hgqh hmhgyh mu`ugkhg" cofcogkhg" chg}uhg" |es}h mih mhso ceschkho qojh`

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    oz

    |ebhfh qegyu|ughg |`soq|o ogo' Ibej `hsegh o}u" mhbhf `e|efqh}hg ogo qegubo|

    megkhg e}ubu|hg jh}o fegkulhq`hg }esofh h|oj `eqhmh>

    8' Chqh` Qsid' Ms|' J' Fijhfhm Gh|os" F'|o'" H`}" Qj'M" |ebh`u Me`hgDh`ub}h| E`igifo Ugotes|o}h| Moqigekisi'

    3' Ocu Jn' \o}o Fu}fhoghj" \E'" F'\o'" H`}'" |ebh`u mi|eg qefcofcogk yhgk}ebhj febuhgk`hg {h`}u ug}u` fefceso`hg gh|ejh} mhg hshjhg ug}u`

    fegyebe|ho`hg |`soq|o ogo megkhg qeguj e|hchshg'

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    zo

    MHD]HS O\O

    Jhbhfhg

    JHBHFHG NUMUB ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' o

    JHBHFHG QES\E]UNUHG \@SOQ\O '''''''''''''''''''''''''''''''''''''''''''''''' oo

    JHBHFHG QEGKE\HJHG @EBUBU\HG UNOHG ''''''''''''''''''''''''''''' ooo

    QESG_H]HHG ISO\OGHBO]H\ \@SOQ\O'''''''''''''''''''''''''''''''''''''''''''' ot

    FI]I MHG QES\EFCHJHG'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' t

    HC\]SHL]'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' to

    HC\]SH@'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' too

    @H]H QEGKHG]HS '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' tooo

    MHD]HS O\O ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' zo

    MHD]HS ]HCEB ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' zt

    MHD]HS KHFCHS ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' zto

    MHD]HS BHFQOSHG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ztoo

    CHC O QEGMHJUBUHG ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 8

    8'8Bh}hs Cebh`hgk '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 88'3Sufu|hg Fh|hbhj '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;8'

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    zoo

    3'8'

  • 7/31/2019 PENGARUH ATRIBUT PRODUK ISLAM DAN KUALITAS PELAYANAN TERHADAP TINGKAT PERTUMBUHAN PENDAPATAN D

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    zooo

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    zot

    ='3'5'< Ethbuh|o Fub}o`ibogehso}h|'''''''''''''''''''''''''''''''''''''''''''' :?

    ='3'5'= Hghbo|o| Mosel} Eddel}" Ogmosel} Eddel} mhg ]i}hb Eddel}:?

    ='3'4 Qegkunohg Gobho Se|omuhb ''''''''''''''''''''''''''''''''''''''''''''''''''''' ?=

    ='< Thbomo}h| mhg Sebohcobo}h|'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''?=

    ='

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    zt

    MHD]HS ]HCEB

    Jhbhfhg

    ]hceb ='8 Nufbhj Chg` Ufuf \yhsohj ''''''''''''''''''''''''''''''''''''''''''''''' ;5

    ]hceb ='3 Nufbhj @ue|oiges '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;4

    ]hceb ='< Nufbhj Se|qigmeg Qegebo}ohg ''''''''''''''''''''''''''''''''''''''''''''''' ;4

    ]hceb ='= Me|`soq|o Se|qigmeg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;;

    ]hceb ='5 Me|`soq|o Se|qigmeg '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' ;:

    ]hceb ='4 H||e|feg} id Gisfhbo}y '''''''''''''''''''''''''''''''''''''''''''''''''''''' :;

    ]hceb ='; E|}ofh|o Qegkhsuj Bhgk|ugk ''''''''''''''''''''''''''''''''''''''''''''''' :?

    ]hceb =': E|}ofh|o Qegkhsuj ]omh` Bhgk|ugk '''''''''''''''''''''''''''''''''''''' ?1

    ]hceb ='? E|}ofh|o Qegkhsuj ]i}hb ''''''''''''''''''''''''''''''''''''''''''''''''''''''' ?3

    ]hceb ='81 Uno Sehcobo}h| mhg Thsohgle Ez}shl}em''''''''''''''''''''''''''''''''' ?4

    ]hceb ='88 Sekse||oig [eokj}*Qegkhsuj Bhgk|ugk/ '''''''''''''''''''''''''''' ?:

    ]hceb ='83 Sekse||oig [eokj}*Qegkhsuj ]omh` Bhgk|ugk/ '''''''''''''''''' ??

    ]hceb ='8< Jh|ob Uno Joqi}e|o| ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 81:

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    zto

    MHD]HS KHFCHS

    Jhbhfhg

    Khfchs 8'8 Nhsogkhg @hg}is Qeschg`hg \yhsohj ''''''''''''''''''''''''''''''''''''' 3

    Khfchs 3'8 Qes|qe`}odChbhglem \liselhsm''''''''''''''''''''''''''''''''''''''''''''' 31

    Khfchs 3'3 @eshgk`h Qo`oshg ]eiso}o| '''''''''''''''''''''''''''''''''''''''''''''''''''' =:

    Khfchs ='8 Fimeb Mohkshf Nhbus Jucugkhg @hu|hbo}h|'''''''''''''''''''''''''' :1

    Khfchs ='3 Uno @igdosfh}iso Hg}hs @ig|}su`| E`|ikeg ''''''''''''''''''''''''' : \}h}o|}o`h Qeschg`hg \yhsohj Me|efces 3181

    Qeschg`hg |yhsohj mo Ogmige|oh fegmhqh} se|qig yhgk lu`uq ce|hs mhso

    fh|yhsh`h} mhg qojh` i}iso}h| fige}es *Chg` Ogmige|oh/' Cusjhgummog *3181/

    fegnebh|`hg chj{h qes`efchgkhg qeschg`hg |yhsohj mo Ogmige|oh fesuqh`hg

    |uh}u qes{unumhg mhso `ecu}ujhg fh|yhsh`h} yhgk fegkjegmh`o |uh}u |o|}ef

    qeschg`hg yhgk fhfqu fegyemoh`hg nh|h `euhgkhg yhgk |ejh} mhg nukh

    fefegujo qsog|oq&qsog|oq |yhsohj' Qes`efchgkhg |o|}ef `euhgkhg cesmh|hs`hg

    qsog|oq |yhsohj |eceghsgyh }ebhj mofubho |ecebuf qefesog}hj |elhsh disfhb

    febe}h``hg mh|hs&mh|hs ju`uf iqesh|oighbgyh' Ghfug mefo`ohg" hkhs dugk|o

    qeschg`hg mhqh} cesnhbhg iq}ofhb" }eg}u }e}hq moqesbu`hg qhyugk ju`uf yhgk

    cesbh`u |elhsh disfhb'

    Se|qig mhso Chg` Ogmige|oh mo{unum`hg megkhg fegkebuhs`hg UU Gi' 81

    }hjug 8??: }eg}hgk qesuchjhg h}h| UU Gi' ; }hjug 8??3 }eg}hgk Qeschg`hgyhgk

    fege}hq`hg chj{h qegkefchgkhg |o|}ef qeschg`hg |yhsohj mo Ogmige|oh

    mobh`u`hg mhbhf `eshgk`h muhb&chg`ogk |y|}ef h}hu |o|}ef qeschg`hg khgmh

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    `eleqh}hg" e}eqh}hg" eshfhjhg mhg egyhfhghg'

    Mo |hfqogk dh`}is&dh`}is qebhyhghg" }esmhqh} h}socu} qsimu` yhgk nukh fesuqh`hg

    }o}o` }ibh` qegobhohg chko `ig|ufeg }eg}hgk }esqegujo h}hu }omh`gyh `equh|hg mhg

    biyhbo}h| `ig|ufeg yhgk mojhshq`hg mhso |uh}u qsimu` yhgk |eceghsgyh' Mhbhf

    qeschg`hg |yhsohj" h}socu} qsimu` }es|ecu} moomeg}odo`h|o |echkho h}socu}&h}socu}

    qsimu` O|bhf yhgk cesguhg|h O|bhfo yhgk mo}h{hs`hg ibej chg` *Eb Nugu|o" 311?/'

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    8

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