Pen-Write Portfolio

Listening + Strategic Planning + Effective Implementation =

Results

Portfolio

Preferred

Management is a

healthcare

company

managing rural

hospitals. This

logo design has a

clean, elegant,

professionalism

that reflects an

image of strength

and confidence

in the services

delivered.

Branding

The design and layout of this corporate brochure

displays Preferred’s commitment to rural America on

the outside before opening to a message and images

of a strong commitment to quality healthcare on the

inside. A front flap allows for the placement of staff

profiles.

The University of Oklahoma

College of Pharmacy

received a gift from CVS

Health to establish a

Leadership Institute and

Summer Symposium modeled

after its current leadership

curriculum. The initiative

will allow pharmacy students

across the country to

experience the same

groundbreaking leadership

training as those at OU.

Separate but distinct logos

that maintained the integrity

of OU and the College of

Pharmacy were needed to

launch the effort.

Collingsworth General Hospital

A Family of Hospitals

As rural healthcare

institutions

providing a vital

service to their

communities, each

logo was designed

to brand the

hospitals as leaders

in their

communities and as

a reflection of their

communities’

natural brands.

Within the family of

brands, each

hospital was able to

introduce a stable,

recognizable

presence in the

community with

letterhead packages,

brochures and ads,

sponsorships and

promo items to

create and maintain

a reputable

community

leadership presence.

Brand Management

To increase healthcare services to its

communities and realize new revenue,

the Preferred Family of Hospitals

engaged in an integrated marketing/PR

campaign for its long-term care program

that provides “Healing Close to Home”.

The internal professional development

plan increased staff knowledge and buy-

in of the program. The external

campaign increased external awareness

among target audience groups.

Swing Bed/Long-Term

Care Program

Integrated Internal/External

PR and Marketing Strategy

Professional Development

Workshop Print Advertising

PR/Marketing

Services

Results: Across the six rural hospitals, patient days more

than doubled from 61 to 146 in nine months. Patient days

peaked at 169 and never dipped below 100 days.

Brochures were created to strategically place and

disseminate throughout the communities and for

inclusion in marketing packets to physicians and

discharge coordinators in nearby urban hospitals.

Hydronic Systems, a manufacturing representative, needed a more reader-friendly way to inform its

nearly 30 manufacturers about its marketing plan to market all of its manufacturers to the specific

audience groups recommending or purchasing their equipment, parts and service. This brochure is

used for talking points during presentations and a leave behind.

Group Marketing

Water Worx for Hydronic Systems

The marketing plan called for launching an electronic newsletter to audience groups that would

promote the quality HVAC equipment the company represents and the latest in HVAC

technology. With a better understanding of Hydronic Systems marketing plan, manufacturers

enthusiastically contribute to the news shared with clients monthly in Water Worx.

90-Day Introduction Plans are essential to a

new physician’s success. Though the use of

billboards, direct mail, earned media,

advertising and open house, Dr. Horner was

scheduling nearly 50 patient visits per week

within a month’s time.

Direct mail with

magnet insert

Billboards

Press releases

Advertising

Website ContentBlog Posts

Social Media ContentWriting Services

Newsletters/Marketing Materials

Business

Publications

Traditional Content

Print Publication

Columns

Press Releases

New Leadership

website

developed for

the OU College of

Pharmacy.

Includes custom

graphics,

development,

and a mobile

responsive

design.

Websites

A completely

custom site

designed for a

cosmetic surgery

firm.

Includes a

custom module

built to display

video

testimonials from

patients.

New firm website

and branding

developed for a

local law firm.

Includes custom

graphics and

development and

the ability to

easily add and

edit content

along with a

mobile

responsive

design.

A distinct

web

marketing

process

Social Media

and

Search Engines

Social Media/Search Engine Marketing Success

We follow the best

practices for search

engine

optimization,

content marketing,

and social media

marketing to help

you find your target

market and get in

front of them on

the web.

This site belongs to a local business serving mostly a large county-wide

area that has seen an over 450% increase in visitors within 6 months.

This site belongs to a local business serving a statewide area that has seen

website visits triple within 6 months.

Testimonials

Sherry has done an outstanding job with PR and communications at Collingsworth General Hospital. She

works very well with our staff and has done a great job for us on PR in our community. Sherry has lead a

large open house for our hospital that has been amazing for a small town. I would highly recommend her

for any job you may have.

Candy Powell Hospital Administrator, Collingsworth General Hospital

I enjoyed working with Sherry. She treated each school and department within the school district as

individual in-house clients. She was dependable, approachable and paid great attention to detail. With

professional candor she was able to state the obvious and back it up with factual data. Most importantly,

she was always intuitive to the needs of the situation; whatever that situation might be.

DeAnn Davis Retired Educator & Administrator, Oklahoma City Public Schools

Our business has steadily increased since bringing in Genesis Net Development for our web marketing

needs. In fact, we have easily made $10 for every $1 we have spent with Genesis Net Development.

Lance Dockins, VRAZER

Genesis Net Development has clearly made a difference in my dental practice. After meeting with Trent,

he developed a new and updated website for my practice. They now manage our website and handle all

of our social media marketing. We have seen an increase in patients since day one.

Dr. Gentry Gonzalez, Valleydale Dental Associates

Learn More/Contact Us

Learn more about our services and contact us by clicking here –

http://pen-write.com/moreinfo

Or contact us directly –

[email protected]

(405) 795-9291

Disclaimer: All Preferred Management and affiliated hospital work

performed while employed at Preferred Management