– NOVEL WAY TO DEVELOP CITIES
Peloton Smart Retro Bagarmossen Presentation
Jul 16, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
– NOVEL WAY TO DEVELOP CITIES
why we test?
Because what you do now is most probably
not your success story.
airbnb
2008 2015
“A startup is not about executing a series of knowns.
Most startups are facing a series of unknowns—unknown customer segments, unknown customer needs, unknown product feature set, etc.”
the only way to turn ”the unknown” to ”the known” is by testing.
”People don’t buy shoes through internet.They want to try them before buying.”
Case Zappos: year 1998
5 percent of shoe sales was done through post catalogues= 2 billion dollar market
Nevertheless…
”You can actually sell shoes through internet.”
Hypothesis
conclusionpeople do buy shoes through internet.•Free two-‐way shipping. •Returns accepted up to 365 days from original purchase. •Free overnight delivery. •Everything in stock. •24/7 call center to solve any service problems.
Conclusion
people do buy shoes through internet.
…delivering this kind of service comes with a high cost …
”In the end, we noticed that it was the service that made Zappos successful.”
…but because of thorough testing, they knew it was absolutely necessary.
Start-up success is not a consequence of good genes or being in the right place at the right time.
Success can be engineered by following the right process, which means it can be learned.
Eric Ries
1) test as light as possible.
2) test systematically, only in order to learn.
3) get out the building, seriously.
Principles of that Process:
#1 EXTERNAL COMMUNICATION
#2 LANDING PAGE
#3 EXPLAINER VIDEO
Zappo’s experiment focused on answering one question: is there already sufficient demand for a superior online shopping experience for shoes?
#4 WIZARD OF OZ
Food on the table founders learnt every week more about what it takes to make their product a success.
#5 CONCIERGE
...AND earn a tribe of early adopters and fans that is valuable in the eyes of investors and partners.
#6 SELL IT BEFORE YOU BUILD IT
#7 LIVE EXPERIMENT
EXPERIMENT BOARDStart here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments 1 2 3 4 5
Who is your customer? Be as specific as possible. (For example: A regular commuter of Bagarmossen).
Customer
What is the problem? Phrase if from your customer’s perspective.
(For example: Commuting takes a lot of time for many people).
Problem
Define the solution only after you have validated a problem worth solving:
(For example: Ride-sharing scheme tailored for Bagarmossen commuters).
Solution
List the assumptions that must hold true, for your hypothesis to be true:
(For example: Ride-sharing saves a considerable amount of time, or people are willing to sit in the same car with someone they don’t know).Riskiest Assumption
Different ways to carry out a testMethod & Success Criterion
Get Out of the Building!
Results & Decision
Learning
Project Name:
SMART RETRO INNOVATION CAMPPELOTON
1. External communication: Interview people
living at Bagarmossen to get a deeper understanding of your problem or your solution.
2. Landing page: Create a page where visitors
“land” after clicking a link from an ad or another type of a campaign. This is how you
communicate the value of your offering and
call the visitor to act.
3. Explainer video: Create a video displaying
your riskiest function (check out the Dropbox explainer video as an
example on Youtube: alturl.com/imaho).
4. Wizard of OZ: Create a test without a “back-end” solution, i.e. one that you can carry out manually.
5. Concierge: Take your customer through your service step by step.
6. Sell it before you build it: Start a crowdfunding campaign.
Kill your darlings before it’s too late and test your riskiest assumptions as quickly as possible.
Often startups waste months to get information that can be gathered in five minutes.
test systematically, only in order to learn.
get out of the building
Most of startups don’t fail because they’re too lazy.
Quite the opposite, most of them work very hard. just like you.
The problem is that the world just doesn’t fit with their ideas.
Related Documents
