Peer-to-Peer fundraising Iain Ure, Client Support.

Peer-to-Peer fundraising

Iain Ure, Client Support

Welcome• What is it, why use it and why Engaging

Networks?

• The P2P journey

• How it works in Engaging Networks

• Examples

Peer-to-peer• Supporters → fundraisers• Many individual fundraising pages• Family, friends, colleagues, societies• Variety of contexts

• Your fundraising events, e.g. marathon• Personal event, e.g. give up your birthday• Standing donations – donation form on own blog,

website, facebook page• Charity-driven or fundraiser-driven

Why?

Donate

DonorDonor

Donor

Donor

Donor

Why?Fundraiser

Donate

Fundraiser

Donate

Fundraiser

Donate

Fundraiser

Donate

You

Donor

Donor

Donor

Donor

Donor

Donor

Donor

Donor

Donor

Donor

Why?• Reach and scale• Power of...

• Word of mouth• Influence• Personal

• Your relationship with your supporters• Empowerment• Brand, membership• Part of their own blog, site and personal interactions

• Supporter acquisition via their own friends and family

What do I need?• Fundraiser registration / login• Fundraiser admin area• Donation page• Page search• Display widgets• Social sharing• Automated email

communication - triggers• Reporting

How does it work in Engaging Networks?

Peer-to-peer campaign

RegistrationWidget

DonationWidget

HTMLTemplate Theme

Why Engaging Networks?• Similar systems: microsite with limited branding - navigation menu,

structure, credit card payment all clearly third party

• Brand experience

• Your styling – HTML template, theme

• Part of your site

“Analysis of cumulative giving through charity websites powered by Network for Good shows the giving experience has a significant impact on donations: Donors who gave through pages branded by the charity started at a higher level ($187) and increased more (to $279) than those who gave through generic pages ($163, rising to only $202). That’s 38% more.”

source: Network for Good (2010)

Why Engaging Networks?• You have control

• Add custom fields and questions e.g. T-shirt size• Languages• Integrated payment, not 3rd party page

• Integrated with wider fundraising• Donations direct to your gateway• Donor data saved to your supporter record• Seamless integration with mailing list, broadcast

email, triggers

Sabin

• END7 campaign

• 15 teams

• 93 donors

• $4300

Demonstration

Examples

Thank [email protected]