SAVOR Asian Fusion Cuisine Packaging Redesign Valery Herman
Nov 03, 2014
SAVOR Asian Fusion CuisinePackaging RedesignValery Herman
There is no branding
Nothing is consistent
Menu, website, business card, and front sign– all different
BRANDING?
DINNER TIME!What I ordered two separate times
What I took home both times
PACKAGING:
Doesn’t advertize them
Everything thrown in
Lots of excess material
It doesn’t look as good as it tastes
GOALS:
A better way to carry the food home, using less material
Packaging solution with no glue
Minimize excess waste
Make package unique to the restaurant
SKETCHES:Experimented with stacking, wrapping
up, and compartmentalizing.
MOCK-UPS:
DESIGNS:Working from their original logos:
INTERIOR:
Packaging can fold down flat and function as an eating surface
THE SOLUTION:Minimizes waste
More environmentally friendly
Individualizes restaurant
More aesthetically appealing
Carry food using less material
Made to fit existing food containers
Double-functions as eating surface