PeaceSoft Company Profile 2010

M.Sc. Nguyen Hoa Binh, President & CEO

PeaceSoft Solutions Corporation

Company Introduction

BackgroundStarted up in 4/2001

By a group of students (oversea graduated)As a software company, gradually growth YoYSlowly converted to online business (2005 to 2008)

Businesses in focus (since 2005)ICT consultant & solutions providere-Commerce service

Domestic marketplace: ChoDienTu.vnOnline stores platform for SME: ProStore.vnCross border trade (retail buy & sell) proxy service: eBay.vn

Online payment/escrow service for e-Commerce: NganLuong.vn

Online advertisement marketplace: AdNet.vn

HighlightsFinancially backed by Venture Capitalists: IDGVV

(Serie-A) and SoftBankCI (Serie-B)

Exclusive co-branding partner: eBay International AG

Board advisors: Dan NearyCurrent VP & GM, Skype APAC

Former VP of Emerging Markets, eBay Inc.

Business consultants: Porter Erisman (Alibaba), Frederic De Bure & Hans Ebenhahn (eBay), Pete Wong (EachNet)…

Founding member of Vietnam e-Commerce Association (VECOM), very good local government relations

PrestigeLarge customers base in ICT service:

Petro Vietnam, VietTel Telecom, Microsoft VN, Vietnam Television…

Banks & Financial Institutes, Government Ministries, Universities…

Bold media presence as e-Commerce market leader: FT, AFP, BBC, Washington Post, Forbes… & most of local medias continuously

More than 20 prestige domestic & international achievements

Golden Globe by Vietnam’s Prime Minister Phan Van Khai

Top 100 private technology companies by Red Herring Asia (2007)Golden Star Award: Top 150 local brands, by Vietnam Business Association (2006)Best software solution: 5 stars quality by Vietnam Software Association (2008)

Best ICT solution by PC-World(2006, 2007, 2009)Best e-Commerce platform by PC-World( 2006, 2009)

Nguyen Hoa Binh (29)• Founder & CEO• B.Sc. of IT• M.Sc. of IT (Osaka, JP)• Over 30 achievements in technology and businessNguyen Huu Tuat (27)• Co-founder & CTO• B.Sc. of IT• 1 of 7 Indochina CSO• Over 10 achievements in ICT

Dao Lan Huong (27)• Co-founder & VP• COO of Local Marketplace• Bachelor of Finance

Duong Thi Tieu Que (35)• Chief Accountant & CFO• B.A. of Accounting• ACCA nominee• 13+ years of experience

And other 15 managements, plus ≈140 staffs

Key Managements

160+ staffs with 3 officesCustomers: 500K individuals with 5K SMEsValuation: $20M with 2 investors & 1 strategic partner

(eBay)Prestige: widely-known as one of e-Commerce

leaders/pioneersCore products & services: PENTAGRAM eco-systemInternal cultural values chain (daily mirror):

PeaceSoft 2010

團團迷迷學學客變客變

主主創創忠

NHÓM

MÊ

HỌC

KHÁCH ĐỔI

CHỦ

SÁNG

TRUNG

Teamwork

Passion

Teach & Learn

Customer, Market EmbraceChanges

Initiative

Creative, Transparent

Faithful, Patient

Nhóm ( 團 , Teamwork): Tập thể

Mê ( 迷 , Passion): Đam mê

Học ( 學教 , Teach & Learn):Tự học & Dạy lại

Khách ( 客 , Customer first): KH & thị trường trên hết

Đổi ( 變 , Embrace Changes):

Năng động & Đổi mới

Sẵn sàng thay đổi &Luân chuyển

Chủ ( 主 , Initiative/Self-Motivated): Chủ động, Tự làm chủ

Sáng ( 創清明 , Creative, Transparent): Sáng tạo, Minh bạch, Sáng suốt

Trung ( 忠誠忍 , Faithful, Honest, Patient): Trung thành, Trung thực, Trung kiên (nhẫn)

Cultural values chain (the Mirror)

Products & Services

Pentagram Strategy model forms an unique e-Commerce eco-system with strong internal integration & mutual support, in whichno other hasEach product supports its brothers/sisters using technical

functions, pricing & policies to multiply competitive advantages

Create an one-stop-destination for any e-Commerce demand

Business models

ChoDienTu.vn: FvF commission, B2C sales margin, features fee, store rental, banner & P4P advertisement…

NganLuong.vn: transaction-based commission, certified merchants

AdNet: ads commission (pay-per-click, pay-per-sales), market research

eBay.vn Buying: service fee

eBay.vn Selling: service fee, sales margin

The leading domestic C2C & B2C online marketplace , following eBay/TaoBao model

Online stores platform, one-stop destination to start B2C e-Commerce for SMEs, maximize sales effect

First & Largest product-based affiliate-ads network, SMEs advertisers pay-for-performance

First & Only cross-border proxy sales service (retail)

Largest cross-border proxy shopping service (retail)

Leading local payment & escrow with largest TPV, providing easy merchant services to SME outside merchants

Cross Border Buying flow

Cross Border Selling flow

Bright Vietnam e-Commerce (1)

Bright Vietnam e-Commerce (2)

craigslist

Marketplaces Payments Communications

Pay CommunicateBuy

Great portfolio of businesses

eBay Overview: world’s largest e-Commerce group

Large and growing core business

$60B

20081999

$3B

$10.8B in Q109

Gross Merchandise Volume (GMV)

35%CAG

R

• 17% share of global e-commerce

• 90M active members in 40 mkts

• CBT accounted for 17% of GMV

• US$2,000 GMV per second

• 25M+ sellers, 150M+ live listings

• 150M+ unique visitors; 3M items bought daily; 50K categories

• 1.8M people make their full living on eBay

Today, eBay is present in 40 markets, serving Buyers and Sellers from over 200 countries!

AmericasUSACanadaArgentinaBrazilChileColombiaCosta RicaDominicanEcuadorMexicoPanamaPeruUruguayVenezuela

Asia PacificAustralia ChinaJapanHong KongIndiaKoreaMalaysiaNew ZealandPhilippines SingaporeTaiwanThailandVietnam

EuropeAustriaFranceIrelandNetherlandsSpainSwedenTurkey

BelgiumGermanyItalyPolandSwitzerlandUK

Commercial Agreements

eBay sites

Investments

Joint Venture

CBT Portals

Global presence In 40 markets

* As of Jun 30, 2007