PeaceJam 2.0 Update

…these  are  the  three  pillars  of  PeaceJam's    ambi4ous  expansion  plan…  

Welcome to PeaceJam 2.0

Nobel  Peace  Laureates  Mentoring  Youth  to  Change  the  World  

Educating for Action

What  We  Do.  Nobel  Laureates  Mentoring  Youth  to  Change  the  World  

With  over  17  years  of  experience  around  the  world,  the  PeaceJam  Founda4on  is  the  global  leader  in  developing  young  leaders  and    engaging  adults  and  youth  in  their  local  and  global  communi4es.  

PeaceJam  youth  ac;vists  present    their  work  to  Nobel  Peace  Prize  Winner  Desmond  Tutu  

Our  Impact.  •  More  than  1  million  young  people  worldwide  have  par;cipated  in  PeaceJam  

Programming  •  Hundreds  of  Youth  Leadership  Conferences  have  been  held,  connec;ng  youth  

directly  with  Nobel  Peace  Laureates  •  Nearly  2  million  new  service  projects  have  been  developed  by  PeaceJam  youth  

ac;vists  •  PeaceJam  has  created  thousands  of  new  leadership  and  volunteer  

opportuni4es  for  youth  and  adults  in  their  local  communi;es  •  Evalua;ons  have  shown  that  youth  who  par;cipate  in  PeaceJam  programs  show  

sta;s;cally  significant  gains  in  academic  skills  and  knowledge  as  well  as  increased  school  and  community  engagement  as  a  result  of  par;cipa;ng  in  PeaceJam  programming  

•  Evalua;on  has  shown  that  incidents  of  violence  decreases  in  schools  and  community-­‐based  organiza;ons  where  PeaceJam  programs  are  implemented  

Our  Formula.  

EDUCATION:  Curricular  programs  for  youth  spanning  the  K-­‐12  and  post  secondary  age  groups.    This  dynamic  skill-­‐building  leadership  and  service  program  is  designed  to  give  young  people  the  tools  they  need  to  address  authen;c  community  needs.      INSPIRATION:  13  Nobel  Peace  Laureates    whose  wisdom  and  experience  are  used  to    guide  and  inspire  young  leaders  to  create    posi;ve  change.    ACTION:    Engaging  youth  in  service  projects    aimed  at  solving  real  community  and  global    problems.  

PeaceJam’s award winning programs are built on the three pillars:  

Educa4ng  for  Ac4on.  

5  Million  Youth  Leaders  •  100,000  educators  trained  in  PeaceJam’s  Award-­‐winning  programs  •  25,000  volunteers  and  Scholars/Mentors  suppor;ng  programs  

 On  5  Con4nents  •  Using  online  and  PeaceJam  regional  offices  to  build  program  hubs  

   In  5  Years  •  Launch  in  2014-­‐15  and  building  to  2018-­‐2019  

PeaceJam  programs  are  to  scale  worldwide  -­‐  as  we  build  to  1  billion  acts  of  peace,  we  are  also  crea4ng:  

Strategies  will  parallel  the  1BAOP  campaign,  with  youtube  programming,  endorsements,  new  global  delivery  systems,  and  easy-­‐to-­‐access  resources.  

Your  Invita4on.  The  PeaceJam  Founda4on  and  Google  have  come  together  to  launch  One  Billion  Acts  of  Peace  -­‐-­‐  an  interna;onal  global  ci;zens’  movement  led  by  thirteen  Nobel  Peace  Laureates  and  designed  to  tackle  the  most  important  problems  facing  our  planet  –  while  crea;ng  5  million  youth  leaders  on  5  con;nents  in  5  years.  

Chade-­‐Meng  Tan  Jolly  Good  Fellow,  Google  

One  Billion  Acts  of  Peace  Speech  at  Social  Innova;on  Summit  2013  

We  are  invi;ng  you  today  to  take  on  a  crucial  role  in  accomplishing  this  ambi;ous  goal...  

Tackling  the  toughest  issues.  

"   Advancing  Women  &  Children  "   Water  Safety  &  Access  "   Health  and  Wellness  "   Educa;on  &  Community  Development  "   Environmental  Sustainability  

"   Conflict  Resolu;on  "   Inclusivity  &  Coopera;on  "   Human  Rights  "   Allevia;on  of  Extreme  Poverty  "   Weapons  Access  and  Prolifera;on  

Between  now  and  2018,  PeaceJam  will  be  leveraging  the  momentum  of  over  17  years  of  high-­‐quality  youth  engagement  and  social  jus4ce  programming    to  bring  our  programming  to  scale  worldwide.  Youth  and  adults  will  work  together  in  their  own  communi4es  as  ac4vists  crea4ng  change  in  these  crucial  areas:  

You’ll  be  in  good  company.  13  Nobel  Peace  Prize  Winners  have  signed  on  to  this  campaign  and  have  commi_ed  to  be  hands-­‐on  and  engaged  un4l  we  meet  our  goal.      

"  The  Dalai  Lama  "  Bedy  Williams  "  Rigoberta  Menchú  Tum  "  Oscar  Arias  "  Desmond  Tutu  "  Aung  San  Suu  Kyi  " Máiread  Corrigan  Maguire  "  Adolfo  Pérez  Esquivel  "  Jody  Williams  "  José  Ramos  Horta  "  Sir  Joseph  Rotblat  (emeritus)  "  Shirin  Ebadi  "  Leymah  Gbowee  

Demonstrate  your  values.  This  campaign  offers  extensive  opportuni4es  to  ac4vely  engage  communi4es,  higher  educa4on  ins4tu4ons  and  businesses  in  highly-­‐visible  and  highly-­‐ac4ve  projects  to  improve  local  and  global  communi4es.        Community  members,  corporate  teams,  schools,  and  universi4es  will  have  the  opportunity  to  contribute  to  the  campaign.  They  can  create  their  own  project,  join  projects  already  happening  in  their  communi4es,  or  par4cipate  in  campaign  events  taking  place  throughout  the  year.    

Boost  your  impact.  By  being  part  of  this  campaign,  you  can  leverage  the  great  work  already  happening  across  your  organiza4on  or  campus  by  being  part  of  a  global  movement  led  by  Nobel  Peace  Laureates  and  amplified  by  the  power  of  social  media  experts  and  movement  builders.      

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2014   2015   2016   2017   2018  

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pact  Projects  

Strengthen  your  image  as  a  Leader  in  Social  Innova4on.  

Campaign  sponsors,  host  universi4es,  and  business  leaders  do  not  just  sign  a  check—they  become  ac4ve  par4cipants  in  the  campaign,  playing  an  integral  part  in  the  campaign  spotlight  events,  social  media,  and  marke4ng.    

Global  press  conference  featuring  10  of  the  Nobel  Peace  Laureates  who  support  the  One  Billion  Acts  of  Peace  campaign.  

Engage  your  team.  Whether  your  organiza4on,  campus,  or  company  is  already  engaged  in  philanthropic  or  service  ini4a4ves,  or  if  you  are  just  star4ng  to  think  about  how  to  make  an  impact,  this  campaign  will  ensure  you  get  the  recogni4on  you  deserve  for  your  contribu4on  to  making  the  world  a  be_er  place.    

Campaign  Details.  §     There  will  be  Ten  Founding  Partners  for  the  campaign,  including  Google  and  Wells  Fargo  §     Global  &  Regional  Launch  Events  will  be  held  around  the  world  §     Employee  engagement  campaigns  will  be  designed  for  our  Founding  Partners    §     The  latest  in  cueng  edge  technology  will  be  used,  throughout  the  five  years  of  the  campaign,  developed  by  Google  and  including  a  website  that  allows  global  ci4zens  to  work  together  to  tackle  the  toughest  issues  facing  humanity  §   15  Global  Events  will  be  held  each  year,  led  by  Nobel  Peace  Laureates  in  every  region  of  the  world,  to  build  excitement  for  the  campaign,  train  youth  leaders,  and  to  encourage  global  par4cipa4on  §   Google  Hangouts  led  by  a  different  Nobel  Peace  Laureate  will  be  held  every  month,  each  one  focused  on  a  different  theme  §   Annual  Virtual  Awards  Ceremony  held  each  year  in  Monaco  to    honor  the  best  projects,  programs  and  youth  leaders  that  are  selected  by  worldwide  vo4ng  

1BAOP  Website.  Google  is  working  with  PeaceJam  to  launch  a  dynamic  website  that  will  drive  the  One  Billion  Acts  of  Peace  Campaign.   Features: • Gamification • Counter to 1 Billion • Think Big, Start Small

•  Easy Action Ideas • Do Something Bigger

•  Join an existing project •  Replicate a successful project •  Create your own project

Campaign  Launch.  PeaceJam Lights Up Times Square

May 29, 2014 - New York City

The national launch of the One Billion Acts of Peace Campaign on May 29 is a collaborative effort between PeaceJam, Google, Wells Fargo, Hill & Knowlton and other leading partners. PeaceJam Co-Founders Ivan Suvanjieff and Dawn Engle announced the campaign at the Social Innovation Summit taking place at the United Nations, then they headed to Times Square for a media event - the One Billion Acts of Peace Campaign on six huge billboards in Times Square!  

Interna4onal  Campaign  Launch.    Nobel Legacy Film Premiere in Monaco    June  8,  Monte  Carlo,  Monaco   Desmond  Tutu  will  joined  us  in  Monaco  

for  the  global  launch  of  the  One  Billion  Acts  of  Peace  Campaign  and  the  premiere  of  his  Nobel  Legacy  Film,  Children  of  the  Light,  featured  at  the  Monaco  Television  &  Film  Fes;val,  hosted  by  Prince  Albert  II.    The  film  is  NOW  available  for  a  limited  4me  on  Google  Play  HERE!    PeaceJam  held  a  one-­‐day  youth  conference  with  Desmond  Tutu  on  June  8  in  conjunc;on  with  the  film  premiere.        

Campaign  Ac4on  Days.  Specific  “Ac4on  Days”  throughout  the  year  promote,  engage,  and  highlight  the  work  being  done  and  feature  social  media,  press,  local  projects,  events,  and  incen4ves.  

§  May  29,  2014:  Official  Campaign  Launch  in  NYC  at  the  Social  Innova;on  Summit  held  at  the  United  Na;ons  with  Billboards  in  Times  Square  

§  June  8,  2014:  World  Premiere  of  the  Desmond  Tutu    film,  “Children  of  the  Light”,  hosted  by  Prince  Albert  of  Monaco  &  PeaceJam  Youth  Event  featuring  Desmond  Tutu  

§  September  2014:  Interna;onal  Day  of  Peace  –  Regional  Launches  of  Campaign  and  global  distribu;on  of  Children  of  the  Light  

§  October    2014:  Regional  PeaceJam  Slams  and  premieres  of  Desmond  Tutu  Film  hosted  by  PeaceJam-­‐affiliated  universi;es  and  integrated  into  PeaceJam  curriculum  

§  December  2014:    Interna;onal  Human  Rights  Day  &  Nobel  Peace  Prize  Announced  §  Feb  –April:    PeaceJam  Youth  Conferences  with  Nobel  Peace  Laureates  §  April  2015:    1,000  of  featured  projects  hosted  in  honor  of  Global  Youth  Service  Day    §  May  2015:    “People’s  Pick”  -­‐  vote  for  your  favorite  projects  on  social  media  §  June  2015:  Virtual  award  ceremony  in  Monaco  for  best  projects  on  each  con;nent    

Partnership  Opportuni4es.  FOUNDING  SPONSOR  –  Limited  to  10  leading  companies  

•  $300,000/year  for  3  years  SUSTAINING  SPONSOR  

•  $200,000/year  for  3  years  SUPPORTING  SPONSOR  

•  $75,000/year  for  3  years  REGIONAL  LEAD  SPONSOR  

•  Nego;ated  with  sponsors  

 Sponsorships  are  cash  dona;ons  or  may  be  combined  with  a  dona;on  of  in-­‐kind  resources  (e.g.,  Sustaining  Partner:  $100,000  cash  plus  $100,000  in  donated  goods  or  services)    

Leveraging  1BAOP.  The  1BAOP  campaign  is  designed  create  a  worldwide  buzz  about  PeaceJam  and  to  invite  everyone  to  be  part  of  this  movement  –  including  adults,  community  members,  NGO  partners,  and  corporate  leaders  who  we  have  not  been  able  to  bring  to  the  table  before.  

1BAOP  is  a  like  a  megaphone….shou4ng  PeaceJam  across  the  globe  using  cueng  edge  technology,  social  media  giants,  high  power  PR  firms,  “celebrity”  networks,  and  levering  current  trends  in  corporate  social  responsibility!  

Engagement  con4nuum.  The  1BAOP  campaign  achieves  three  goals:  1)  Engage  millions  more  in  PeaceJam  to  create  true  change  on  a  global  level,  2)  Create  new  sources  of  support  for  PeaceJam  through  sponsorships,  etc.,  3)  Provide  cueng  edge  resources  for  youth  and  adults  to  create  sustainable  change    -­‐  from  dynamic  websites  and  social  media  to  comprehensive  curricular  programs.  

Millions  of  youth  and  adults  par4cipa4ng  in  1BAOP  

1  Billion  Acts  of  Peace  

5  million  youth  engaged  in  PeaceJam  Programs  High  quality  S-­‐L  projects  

that  address  root  causes  

Engagement  in  PeaceJam  Programs    

Trained  in  program  –  but  focus  primarily  on  projects  

Implemen;ng  full  leadership  program  

Expanding  levels  of  support.  This  view  looking  down  the  megaphone  shows  how  the  1BAOP  provides  a  new  circle  of  support  around  our  PeaceJam  programs  and  offices  at  a  level  that  has  not  existed  before.  Imagine  parents,  community  members  and  leading  companies  all  being  involved  in  PeaceJam  through  the  1BAOP  –  providing  cash,  in-­‐kind,  and  volunteer  support  to  our  programs!  

• Employee  Engagement  Programs    • Corporate  Sponsorships  • Community  Partnerships    

PeaceJam  Offices  &  Programs  

1BAOP  Campaign    

• Trainings  • Programs  • Events  • Aligned  with  1BAOP  campaign  

PeaceJam  2.0  PeaceJam  2.0  is  about  taking  what  we  do  to  the  next  level  by  embracing  three  strategies  that  will  work  together  to  create  transforma4ve  programming,  global  engagement,  and  sustained  support:                                          One  Billion  Acts  of  Peace  Campaign                                                                  Worldwide  Expansion  of  PeaceJam  Programs                                        Nobel  Legacy  Film  Series