Proactive PR Rob Pasquinucci, APR Presented by: Chris Hill
Dec 02, 2014
Proactive PR
Rob Pasquinucci, APRPresented by: Chris Hill
How we see ourselves
How we (are often) seen
Today’s presentation
5•We’ll offer tips to proactively improve your chapter’s image with 5 important publics.
•These tips are easy for your chapter PR chair to implement.
University community
University community
• Recruit a journalism student.• Take out ads in student newspaper to congratulate new members, graduating seniors, etc. • Make friends with your university PR department to help get the word out.
University community
• Hold a faculty lunch or tea (a good chance to partner with a sorority.• Hold an event for faculty/staff children.• Regularly send press releases to student newspaper.
Parents
Parents
Send a press release to the hometown newspaper for every new member. Have parents weekends. Establish a mom’s club. Have a letter from the chapter president to parents of new members.
Parents
Be there on freshmen move-in day (if your school allows it) with letters on. Have a strong presence at all orientation activities.
Alumni
Alumni
Send chapter reports to The Scroll regularly. Get social: Use the Web, Facebook and other social media to connect with alumni. Send out a chapter e-newsletter but keep it focused on ALUMNI.
The public
The Public
Use your university media relations office to help you publicize your philanthropy/community service events. Take photos and send to the media/post on your home page . Introduce yourself to the higher education reporter from the local newspaper. Have a positive presence at community events (offer to clean up after parades, etc.)
Questions?
• These are a few quick tips. If you’d like more info, feel free to email me ([email protected]) find me on Twitter (@pasquinucr1) or Facebook.