Weatherman Motorsports Sponsor Proposal 2012weathermanmotorsports.com/wp-content/...Sponsor-Proposal-2012R.pdfSTRATEGIC SPONSOR MARKETING OPPORTUNITIES Weatherman Motorsports is a

Marketing via Motorsports delivers

results. Get involved and rev up your team!

RACI

NG 2

012

www.weathermanmotorsports.com

[2]

Kyle and Clayton Weatherman have over ten national championships and over 300 feature events victories between them in just six years of racing.

MOTORSPORTS2012 Marketing Opportunities and Strategic Partnerships in

STRATEGIC SPONSOR MARKETING OPPORTUNITIESWeatherman Motorsports is a premier championship caliber race team with drivers Kyle and Clayton

Weatherman. The team competes in National USLCI Legend Car Series events along with other selected special events in IMCA, ARCA, and Dirt Late Models.

Get involved and rev up your team!Thank you for your interest in Weatherman Motorsports - a premier two-car championship race team based in Wentzville, MO with drivers Kyle and Clayton Weatherman. As the o w n e r o f W e a t h e r m a n Motorsports it is my promise that we w i l l pa r t ne r w i t h ou r s p o n s o r s a n d p r e s e n t a professional and competitive race team at every racing event throughout the 2012 racing season. It is also my personal pledge to provide a fan-friendly and accessible race team to our s p o n s o r s a n d m a n y

Weatherman Motorsports fans at each race this season. We are committed to offering We a t h e r m a n M o t o r s p o r t s sponsors a customized and flexible motorsports marketing platform in which to showcase your company to new and existing customers. Through this a p p r o a c h , W e a t h e r m a n Motorsports will provide our sponsors with a solid foundation on which to build and exceed your ind iv idua l market ing expectations. ~ Daryn Weatherman

[3]

Kyle Weatherman is a 14-year old racing superstar in only his sixth year in the sport. Kyle is a four time national champion with over 175 victories to his credit.

Kyle won the prestigious USLCI Legend Car Nationals and was crowned the 2011 Legends Pro Division National Champion topping more than 300 of the best driver’s in the country at the all-star event in Las Vegas (NV).

Kyle is also the youngest IMCA Modified winner where he claimed two national victories when he was only 13-years old.

Kyle will race in the Legend Car Series, IMCA Modified Series, and compete in select Dirt Late Model events during 2012. He will also make his first start in the ARCA Racing Series later this summer.

Clayton Weatherman is a 13-year old five-time National Champion with more than 135 victories to his credit in Bandelero and Legend car racing. Clayton will compete in the Young Lions division of the Legend Car Series throughout the 2012 season at racing venues all across the country.

Both boys are 4.0 students in school and love math. Both Kyle and Clayton also enjoy hunting and fishing when not racing.

Both Kyle and Clayton are at home in front of the camera and have become po ised seasoned p ro fess iona ls d e l i v e r i n g i n t e r v i e w s , s p o n s o r messages, and are very interactive with fans, sponsors, and the media.

The bothers will both compete in the prestigious Legends Summer Shootout at Charlotte (NC) Motor Speedway June 12 through August 21. The event brings together top Legend Car racers from across North America and overseas competing every Tuesday night.

They will also compete in The Legends Big Money 100 that returns to Charlotte Motor Speedway July 2-3. The largest grassroots race in history will once again offer the largest Legend Car purse of the year as drivers will battle on the famous speedway's front-stretch quarter-mile oval. The event will feature a day of practice on July 1 and two days of racing, culminating in the Legends Big Money 100 on Tuesday, July 3.

VICTORY LANE

Weatherman Motorsports With a growing list of marketing partners and participation in the nation’s top racing series, Weatherman Motorsports is poised to deliver high-value quality impressions on and off the track twelve (12) months a year all across the country. Prominent sponsor placement on haulers, cars, team uniforms, and at-track displays.

Our fans get up close and

personal!

[4]

Weatherman Motorsports: The perfect vehicle to drive sales and grow your companyWeatherman Motorsports is an affordable sponsorship alternative to other sports or community programs, reaching the nation’s growing population through an innovative grassroots marketing approach targeting consumer markets that compliment other sports focused properties. The growth of Motorsports as a sports marketing investment has attracted several corporate sponsors to Weatherman Motorsports, which in turn will lead to increased exposure for its sponsors. Professional high caliber competition contributes to better fan experience, and a better fan experience contributes to heightened corporate exposure.

At Weatherman Motorsports we know that the support of our fans and sponsors will make us successful.

Functions like autograph sessions at all racing events allows fans to interact with their favorite

riders, and get an up-close and personal look at the Weatherman Motorsports team, cars and sponsors. In conjunction with each series event, corporate hospitality and driver appearance programs are available to

enhance your company’s marketing efforts. Bo th Ky le and C lay ton our mu l t i - t ime

championship drivers and race winners with a growing fans base across the country and online.

The Racing Fan-Average Age: 40-years old-Average HH income: $50K+-60% male-69% ages 18-54-30% college grad-39% of fans have

TRANSPORTER RACE CAR TEAM DRIVER EVENT SIGNAGE

Impressions drive sales

REACH NEW HEIGHTS

[5]

Brand Awareness and Customer BaseParticipation with Weatherman Motorsports and drivers Kyle and Clayton Weatherman enables the sponsor to become directly associated with the heroes of the sport. In addition, racing is the only sport in which event promoters and teams actually encourage sponsor participation and work with advertisers to showcase logos and brand names while the athletes are in focus. Sponsors capitalize on fan enthusiasm and heightened senses – realizing significant gains in brand awareness and long-term sales through quality repeat impression.Motorsports offers a broad-based affluent audience of enthusiastic consumers who are loyal to racing sponsors. 97% of fans surveyed stated they always favor products and services of sponsors associated with racing.Fan identification with racing heroes, and their attempts to emulate their heroes, pre-dispose the Motorsports fan to favor products and services which are associated with team and event sponsors.During an event weekend, the racing fan spends several hours in the confines of the racing facility while being exposed repeatedly to the sponsor’s message, colors, logos, and products.Surveys show that Motorsports fans’ loyalty motivates them to action – providing program sponsors exceptional returns in brand awareness and long-term sales.

Manufacturers, wholesalers, and retailers will also generate sales and location awareness through effective pre-event foot-traffic generating programs such as in-store

promotions, contests, and Weatherman Motorsports driver appearances.

We focus our attention on creating a brand and image that is an extension of our marketing partners. In the age of digital media, everyone is a Wiki, a story teller, and a journalist, so we are determined to provide high value content in

every situation and opportunity.Through the use of social networking tools like

YouTube, Facebook, Twitter, and others, we can generate significant market exposure for our marketing partners throughout an event instead of hours and days later through traditional marketing and media channels.Through extensive use of video and related tools we deliver high-impact impressions before, during, and after every motorsports event our partners are involved in. The effects of viral marketing enable sponsor messages and images to spread through social networking platforms faster than traditional media and with greater impact and results.Both Kyle and Clayton Weatherman are premier athletes and focused on selling your brand through communication and excitement. We know first impressions sell and we strive to be a center of influence.

The Ideal Marketing Platform• Motorsports fans are dedicated

and loyal. Motorsports fans consciously purchase the products and services of the sponsors and businesses involved in Motorsports.

• Motorsports helps to deliver sales with maximum impact. Race teams offer a highly-visible, exciting, and memorable advertising medium, and will enhance your corporate image by conveying competitiveness, innovation and a winning attitude.

• Motorsports creates a low dollar value per exposure ratio. When you factor in the buying power and loyalty of the racing fans. Motorsports is an advertising medium that cannot be equaled.

• Motorsports is a family-oriented sport.

• Motorsports has strong appeal to the youth demographic and is influential in creating brand awareness.

Marketing to the new

millennium

MOTORSPORTS DELIVERS FANS AND FANS DRIVE BUSINESS

[6]

Sponsorship Elements- Sponsorship of Weatherman Motorsports may include one or more of the following:

1. Ti t l e , A s s o c i a t e , o r C o n t i n g e n c y Sponsorship of the team.a. Sponsorship of the Weatherman

Motorsports team. Branding/Image.b. Sponsorship positioning in all event

advertising and promotions.c. Sponsor logos and decals on team

cars, hauler, driver(s) and team uniforms. Prominent placement.

2. Public Relationsa. A full public relations campaign prior to

the event, including news releases to all major radio, television, and print media sources in all key markets.

b. Title placement in all post-race news releases.

c. Website presence with personalized content, video, audio, and digital imagery.

3. Merchandising a. Cooperation with any manufactures,

area dealers, wholesalers, or retail outlets sharing title rights.

b. Cooperation with your company’s event-promotion programs, including foot-traffic generating promotions such as ticket promotions and special contests.

c. Creative services to develop and execute a special Enter-to-win contest for general race fans, offering a grand Prize of VIP race tickets, VIP Hospitality, and a dinner or exclusive meeting with our athletes. Consolation prizes could include General Admission race tickets, and products or services from your company.

d. Creative services to develop and execute any co-op merchandising programs associated with the event.

4. VIP Entertainment a. VIP Tickets, with access to a fully catered

VIP Club (developed in conjunction with the race facility).

b. Special Reserved Seating and General Admission tickets to the event (developed in conjunction with the race facility).

c. Additional on-site area for a VIP hosp i t a l i t y cha le t ( deve loped i n conjunction with the race facility).

5. Event Presence (developed in conjunction with the race facility).a. Product display space in the main

ticketing/spectator areas.b. Public Address Announcements,

including any of your advertising copy or pre-recorded commercial messages.

c. Public Address system give-away right(Souvenir Program drawings).

d. Main Spectator gate Give-away rights (Company hats and other swag).

e. Display booth space in prime high foot-traffic area (ideal for brochure and coupon distribution, photo displays, autograph sessions, surveys, etc.).

f. Removable signage space in high foot traffic areas (banner or free-standing).

g. Team Participation with company guests serving in honorary position with the team during racing events.

6. Display Advertisinga. Removable signage space (Banners on

the race facility grounds in high visibility areas) (developed in conjunction with the race facility).

b. S p a c e f o r a d d i t i o n a l d i s p l a y s (Inflatables,Point-of-Sale Materials, Vehicles, etc.). (Developed in conjunction with the race facility).

7. Special and customized Promotionsa. Developed in cooperation with our staff,

a fully customized marketing program that e x c e e d s y o u r e x p e c t a t i o n s a n d penetrates new markets.

8. Marketing Support at Company Events a. Developed in cooperation with our

staff, a fully customized marketing program coordinated with special events at company locations.

EntertainmentParticipation and support from all levels of your organization is crucial to the success of your product. Major brands divisions such as K&N Filters, Monster Energy, NAPA Auto Parts, Lucas Oil, FORD, and McDonald’s rally both retail store managers and regional wholesale organizations behind their product roll-out and maintenance advertising campaigns through high-impact entertainment packages at a variety of motorsports events throughout the year.

[7]

Motorsports as an Investment

Weatherman Motorsports is offering t h e m o s t u n i q u e i n v e s t m e n t opportunity in motorsports. We will guarantee your investment and pay royalties, interest, and/or grant equity in the team if/when Kyle or Clayton make it to top of the racing ladder.

And while there is certainly risk, the upside could be extremely lucrative as you are investing in proven winners. In six short years of racing, the Weatherman brothers have amassed no less than ten championships and over 300 victories.

Ever wish that you could turn back the clock and become a sponsor of Jeff Gordon before he was "Jeff Gordon"? Weatherman Motorsports is prepared to give you that opportunity today!

Become an investor of future supers ta rs Ky l e and C lay ton Weatherman and grow with us! Don't want to wait until Kyle or Clayton is

accepting the trophy in Victory Lane at Daytona to get an ROI? You don’t have to! Sponsorship of Weatherman Motorsports gives you immediate returns through customized programs that include becoming part of the most advanced Social Media Marketing program in all of motorsports.

The Weatherman Motorsports teams o f fe rs our marke t ing par tne rs complete public relations, media, and driver appearance programs at each event and throughout the year to ensure program success.

Unique OpportunitiesBring the “Outlaw” Monster Truck to your town or special event branded specifically for your company. Nothing creates the roar and excitement like a Monster Truck at special events, company events, or community gatherings. Weatherman Motorsports can deliver a promotional Monster Truck package tailored to your specific needs!

Racing Stats- #1 sport in brand loyalty- #1 spectator sport- More Fortune 500 company

involvement- #2 rated sport on TV- Millions of unique visitors

every month to motorsports related websites

- Dedicated racing shows on TV and the web

BIG EVENTS

Motorsports Marketing delivers quality impressions like no

other sports property which allows fans, drivers, teams, and sponsors the ability to interact!

[8]

The Jack in the Box Summer Shootout Series and Big Money “100”Charlotte Motor Speedway and Jack in the Box, one of the nation’s largest hamburger chains, will feature on of the world’s premier grassroots racing series, the 19th annual Summer Shootout Series.

“Jack in the Box has more than two dozen locations in the greater Charlotte region and we look forward to partnering with them to promote the world’s very best Legend Car and Bandolero racing,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “U.S. Legend Cars International sells these race cars worldwide in more than 15 different countries, but the top drivers still compete every year at Charlotte Motor Speedway.

Charlotte Motor Speedway hosts the Jack in the Box Summer Shootout Series Tuesday nights during the summer June 12 through August 21. In addition to a full program of Legends Car and Bandolero racing, the Summer Shootout Series includes special attractions, such as school bus race nights and a huge Fireworks Extravaganza Night! Racing action takes place under the lights on the quarter-mile oval located on the speedway's front straightaway.

New for 2012, Fox Sports South, the Southeast’s premier regional sports network, will televise a weekly

30-minute Jack in the Box Summer Shootout Series highlight show.

“It’s going to be awesome as a competitor to watch all the other divisions and be able to keep up with

everything,” said Tyler Green, a Legend Car Pro division driver and 2010 Jack in the Box Summer Shootout Series champion.

Green thinks the highlight show will also help drivers gain a fan following or get noticed by

other race team owners.

“A lot of these guys that are racing Bandoleros and Legend Cars are looking for exposure and of course, network TV is the best way to get it.”

The Legends Big Money 100 also returns to Charlotte Motor Speedway July 2-3. This event is the largest grassroots race in history will again offer the largest Legend Car and Bandolero purse of the year as drivers from all across the globe do battle on the speedway's frontstretch quarter-mile oval. The event will feature a day of practice on July 1 and two days of racing, culminating in the Legends Big Money 100 on Tuesday.

These events are in the heart of NASCAR country and every major racing team will have eyes on Charlotte!

Television= Viewers =

Sales!

NEW TELEVISION DEAL ADDS EXPOSURE FOR SHOOTOUT

Clayton Weatherman in action at the 2011 Legends Summer Shootout

Clayton Weatherman wins big at the Summer Legends Shootout (2010) and so can you. Marketing partnerships with Weatherman Motorsports can put you in victory Lane!

[9]

InvestmentYour investment wi l l vary, depending upon the type of sponsorship package, types of merchandising programs and special promotions employed by Weatherman Motorsports. All sponsorship packages will be coordinated with your company and the individual race facilities a t wh ich we compete , to maximize exposure and benefit f o r y o u r c o m p a n y. E a c h sponsorship package will be uniquely tailored to meet your company’s marketing objectives and goals. All programs will be measured to determine Return on Investment and Marketing O b j e c t i v e s . V a r i o u s sponsorship opportunities exist from single event packages to f u l l s t r a t e g i c m a r k e t i n g partnerships of the team to i n c l u d e p r o m o t i o n a l c o n s i d e r a t i o n ( m e d i a , advertising, event promotions, product giveaways, etc.).

ConclusionW e a t h e r m a n Motorsports offers a w i d e - r a n g e o f M o t o r s p o r t s m a r k e t i n g opportunities. From s i n g l e e v e n t sponsorship rights to s t r a t e g i c m a r k i n g partnerships for the race s e a s o n , W e a t h e r m a n Motorsports is able to provide sponsors with flexible and customized programs that can m e e t s p e c i f i c m a r k e t i n g objectives.Marketing via Motorsports offers a blend of traditional and non-traditional marketing methods that will reach Motorsports fans/consumers. Motorsports is a premier extreme sport and is the perfect vehicle to move your bus iness in to the fu tu re . Weatherman Motorsports gives sponsors a targeted approach to reach customers throughout the entire United States.

For additional information r e g a r d i n g m a r k e t i n g

o p p o r t u n i t i e s w i t h t h e Weatherman Motorsports please contact:Daryn Weatherman, [email protected] 314/581-6956Derrick Shannon, Public [email protected]

or 208/870-8066Visit our website at www.weathermanmotorsports.com for a complete look at the team, driver profiles, video’s, pictures, and all the latest news and information.

MAKE A LASTING IMPRESSIONMarketing via motorsports is a proven successful platform that delivers results.

Kyle Weatherman #17USLCI Legends Pro, IMCA, ARCA

Clayton Weatherman #18USLCI Legends Young Lion Division WEATHERMAN

MOTORSPORTS166 Enterprise DrWentzville, MO 63385

TL: 314/581-6956Email: [email protected]

Winning puts you in Victory Lane!