POSITION DESCRIPTION DATE: PREPARED BY: INITIAL & ID NUMBER VERSION: 0.0 HR APPROVAL: INSERT DD.MM.YY Position Title: Loyalty Senior Technical Campaign Analyst Property: Corporate Division: Group Marketing Organisation: SEG Loyalty Position Number: License Type: KE/SE Regulatory Approval: ILGA/OLGR Access Code (QLD): Not Applicable Level: Level 5 Salary Basis: Salary Award (if applicable): Not Applicable Financial Responsibility: Type: Pooled Other Licence Requirements: Not Applicable Gaming System Access: Yes Approval Date: NSW- 25.4.17 QLD- 13.4.17 Review Date: When required Position Reports to: Loyalty Lead Campaign Analyst Direct Reports to this Position: Loyalty Technical Campaign Analyst Loyalty CRM eMail Developer Key Relationships: Internal Marketing Teams at Properties Loyalty Marketing team Loyalty Insights team Loyalty Operations team Corporate Finance Team IT Technology Solutions Team External 3rd Party Suppliers Agencies Position Purpose: The Loyalty CRM team will provide both the campaign analysis to drive campaign and segment strategies, and the execution capability to deploy customer interactions across direct and intermediate channels. The team will act as a ‘centre of excellence’ for CRM across the enterprise, working closely with other consumers of customer data (e.g. finance, BI, properties) to set the highest standards of consistency and efficiency. It will provide campaign analytics and reporting for the properties to enable informed business decisions. The purpose of this role is to: Liaise with key internal and external parties/consultants on CRM technical initiatives and identify, recommend, integrate and develop strategic CRM enhancements and reporting aligned with business strategy; Be the key technical lead for the Loyalty CRM team and provide daily operational guidance, training and technical support for the Loyalty Campaign Analysts to ensure standardisation and optimisation of campaign execution utilising approved technical initiatives;
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POSITION DESCRIPTION
DATE:
PREPARED BY: INITIAL & ID NUMBER
VERSION: 0.0
HR APPROVAL: INSERT DD.MM.YY
Position Title: Loyalty Senior Technical Campaign Analyst