PCTY 2012, How Mobile changes the World v. Christian Cagnol

How Mobile changes the WorldIBM Mobile Strategy

© 2012 IBM Corporation

Optimizing the World’s Infrastructure[May 22nd, 2012 Copenhagen]

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Please note:• IBM’s statements regarding its plans, directions, and intent are

subject to change or withdrawal without notice at IBM’s sole discretion. • Information regarding potential future products is intended to outline

our general product direction and it should not be relied on in making a purchasing decision.

• The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

• Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

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61%of CIOs put mobile as priority

increased productivity with mobile apps45%

10 Billiondevices by 2020

Mobile is a mandatory transformation

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Business to ConsumerBusiness to Consumer

• Improve customer satisfaction• Deeper customer engagement and loyalty• Drive increased sales through

Personalized offers• Customer service• Competitive differentiator• Improve brand perception• Deeper insight into customer buying

behavior for up sell and cross sell• Improve in store experience with mobile

concierge services

Business to EnterpriseBusiness to Enterprise

• Increase worker productivity• Improved claims processing• Increase revenue with sales engagements• Extend existing applications to mobile

workers and customers• Reducing fuel, gas, or fleet maintenance

costs where relevant• Increase employee and business partner

responsiveness and decision making speed• Resolve internal IT issues faster• Reduce personnel cost (utilizing personal

devices instead of corporate devices)

With enormous opportunities

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Fundamentally changing industries

DistributionRetail Financial Services

Mobile banking will be the most widely used banking channel by 2020, if not sooner

Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010

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But also with some unique challenges

Top Mobile Adoption Concerns:

1. Security/privacy (53%)2. Cost of developing for multiple

mobile platforms (52%)3. Integrating cloud services to

mobile devices (51%)

Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrends/entry/home?lang=en

How do you quickly:

• Engage with anyone, customers, partners or employees, no matter who owns the device

• Extend to anything, from instrumented machines to a broad spectrum of smart devices

• Execute business anywhere, with ubiquitous, trusted and secure transactions

200 Millionemployees BYOD

(bring your own devices)

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Build mobile applications

Connect to, and run backend systems in support of mobile

Manage mobile devices and applications

Secure my mobile business

Extend existing business capabilities to mobile devices

Transform the business by creating new opportunities

Extend & Transform

Manage & SecureManage & Secure

Build & ConnectBuild & Connect

IBM strategy addresses client mobile initiatives

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Key Capabilities• Strategy and planning• Mobile-enabled solutions

including analytics, commerce, and social business

• Implementation and hosting

Key Capabilities• Mobile web, hybrid and native

app development• Enterprise data, service, and

application integration• Enterprise wireless

networking

Key Capabilities• Mobile lifecycle management• Device analytics and control• Secure network communications & management

Extend & Transform Build & ConnectBuild & Connect

Manage & SecureManage & Secure

Providing leadership in required capabilities

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Helping achieve mobile business results

Extend & Transform Build & ConnectBuild & Connect

Manage & SecureManage & Secure

*ING Canada*ING Canada

Concord Hospital improved patch compliance 50%, reduced software license costs 25%, and has not had a single malware infection since implementation of IBM Endpoint Manager for patch management and core protection

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A deeper look at Extend & Transform capabilities

Build & ConnectBuild & Connect

Manage & SecureManage & Secure

Extend & Transform

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Extending businessto mobile

customers and workforce

Improve operational

efficiencies and reduce costs

Differentiate the customer

experience

Enable new services and

business models

User Notification

3rd Party Mobility Services

Location Services

Mobile Payments

Social Mobile Commerce

Customer Careand Insights

Workforce Optimization

Product andService Innovation

Social Collaboration

That solves current client needs

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• IBM provides a comprehensive portfolio of mobile solutions for social business and analytics• Push email, calendar, contacts • Presence, IM chat and telephony• Online meetings• Social software for access to your

professional network• Business document viewer • Business analytics• Multi-channel web site

• Device appropriate interfaces for the leading mobile devices - smartphones and tablets Apple®, Google Android, Research In

Motion® BlackBerry®, Nokia

• Visit www.ibm.com/socialtogo

Mobile in social business removes barriers to allow people to apply expertise and insights to improve and accelerate resultsExtend and Transform

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Smarter Commerce embraces mobile to improve engagement with customers, employees, and partnersExtend and Transform

Refine the customer experience by

analyzing mobile usage patterns

Empower employees with mobile access to

critical commerce processes

Enhance shopping with mobile

enablement and mobile services

Extend marketing with mobile-

enabled location-based offers

Smarter Commerce integrates mobile across the commerce lifecycleSmarter Commerce integrates mobile across the commerce lifecycle

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Extend & Transform

A quick look at the broader capabilities

Build & ConnectBuild & Connect

Manage & SecureManage & Secure

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Introducing the IBM Mobile Foundation

Build, connect, manage and secure your mobile enterprise

Includes:

• IBM Worklight V5.0

• IBM WebSphere Cast Iron

• IBM Endpoint Manager for Mobile Devices

Plus New Services Offering:

• IBM Software Services for Mobile Foundation

IBM Mobile Foundation V5.0

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Compatible with prominent HTML5 libraries and tools:

App development using native and/or familiar web technologies:

• HTML5

• CSS3

• JavaScript

App delivery in variety of forms:• Mobile Web app• Hybrid app• Native

Open, cost-effective, cross-platform app developmentIBM Worklight V5.0

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Flexible development, back-end integration and ongoing management of rich, cross-platform mobile apps using standards-based technologies and tools

Mobile-optimized middleware delivering an enterprise-grade services layer that meets the needs of mobile employees and customers

Key capabilities: Open approach to 3rd-party integration Strong authentication framework Encrypted offline availability Enterprise back-end connectivity Unified push notifications Data collection for analytics Direct updates and remote disablement Packaged runtime skins

Fast and cost-effective development, integration and management of rich, cross-platform mobile applications

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With back-end integration, middleware & management IBM Worklight V5.0

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Software Change & Configuration Management

Rational Team Concert

QualityManagement

Rational Quality Manager+ integrations

Build & DeployManagement

RequirementsManagement

Application Development

Rational Team Concert

Rational Requirements Composer

Back-end Testing Virtualization

Green Hat

IBM lifecycle solution for mobile app delivery

IBM Worklight

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Native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80%

Bidirectional connectivity and business logic to increase data quality and streamline business processes

Centralized monitoring for all connectivity projects

Simple and flexible, user-friendly, wizard-based, “configuration, not coding” architecture provides best-practices and enable repeatable mobile integration project success

Simple and flexible integration for all connectivity projects,

allowing you to rapidly integrate SaaS and back-end

systems with mobile apps

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Rapid, simple & flexible connectivity for mobile appsWebSphere Cast Iron Hypervisor Edition

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Delivers device security by providing visibility of the devices connected to the enterprise, and supports core capabilities such as device lock, selective wipe and jailbreak detection.

A highly-scalable, unified solution across platforms, device types, and IT functions providing:

• Advanced mobile device management capabilities for iOS, Android, Symbian, and Windows Phone

• Unified management approach capable of automatically enabling VPN access based on security compliance

• Security threat detection and automated remediation

• Will be used internally, extending IBM’s existing 500,000 device endpoint management deployment

• Near-instant deployment of new features and analytics reports in to customer’s environments

• A unified systems and security management solution for all enterprise devices

• Platform to extend integrations with Service Desk, CMDB, SIEM, and other information-gathering systems to mobile devices

Device Management & SecurityIBM Endpoint Manager for Mobile

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The core of a broad mobile portfolio from IBM

Extend & Transform Build & ConnectBuild & Connect

Manage & SecureManage & Secure

• Development and testing of mobile apps (native, hybrid, web/HTML5/Dojo/Sencha/jQuery)

• Traceability and collaboration across requirements, code and testing

• Tools for Mobile Software Development Lifecycle (SDLC)

• Large shared codebase across multiple devices and environments

• Integrated device SDKs

• Runtime skinning for apps

• Enhanced connections to enterprise data and apps

• Integration with device capabilities

• Packaging and publishing mobile apps for app stores and marketplaces

• Unified push notification framework

• Aggregated user statistics and event reporting for monitoring and analytics

• Development and testing of mobile apps (native, hybrid, web/HTML5/Dojo/Sencha/jQuery)

• Traceability and collaboration across requirements, code and testing

• Tools for Mobile Software Development Lifecycle (SDLC)

• Large shared codebase across multiple devices and environments

• Integrated device SDKs

• Runtime skinning for apps

• Enhanced connections to enterprise data and apps

• Integration with device capabilities

• Packaging and publishing mobile apps for app stores and marketplaces

• Unified push notification framework

• Aggregated user statistics and event reporting for monitoring and analytics

• Strategy and planning services• Mobile-enabled solutions including

analytics, commerce, and social business

• Implementation and hosting services

• Pre-built analytics, commerce, and social business apps

• IBM Interactive user interface design services

• Physical device management services

• Device analytics and control • Mobile environment analytics • Endpoint & data protection• Secure network communications & management• Mobile lifecycle management• Provisioning & configuration management

• Device analytics and control • Mobile environment analytics • Endpoint & data protection• Secure network communications & management• Mobile lifecycle management• Provisioning & configuration management

• Mobile security & Access management 

• Mobile security intelligence • Private app stores and Catalogs• Device inventory & policy

management• Encrypted local device data storage

• Mobile security & Access management 

• Mobile security intelligence • Private app stores and Catalogs• Device inventory & policy

management• Encrypted local device data storage

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Lif

ecy

cle

man

agem

ent

Mobile Enterprise Services On-premise mobile device management Mobile middleware install and management Device procurement, break and fix, end-user support

Wir

eles

s N

etw

ork

ing Mobility and Wireless Services

Design & deployment of enterprise wireless networks Enhanced wireless network security Real-time location & event-driven notification services

Mobiledevicemanagement

Application serverscorporate Intranet

IBM Security Services

En

dp

oin

t S

ecu

rity

Hosted Mobile Device Security Management Anti-virus, anti-spyware, device policy settings Policy management and user compliance monitoring Cloud-based management system

Complementary IBM services solutions

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IBM Mobile: Delivering mobile critical success factors

standards-based and future ready

business processes and systems are completely integrated from the mobile access points to the back-end systems

proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure

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© Copyright IBM Corporation 2012. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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BACKUP

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Rough UI layout & app flow

Mobile app storyboardingRational Requirements Composer

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Incremental Integration TestingIncremental Integration Testing

Actual Service/App

Virtual Service/App

• Test Virtualization is an enabler for continuous Integration Testing

• Services, applications, systems are introduced into the continuous integration cycle in a prioritized, controlled fashion.

Integration testing with test virtualizationGreen Hat

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Team Concert Client

sourcesexecutables, logfiles

Team repository

of apps

Studio

iOSSDK

AndroidSDK

RIMSDK

Builder

RTC build engine and

Worklight mobile build

utility provide a controlled

build environment for

mobile apps – both native

and hybrid

Developer

SCMBuild

Mobile devices & emulators

App stores

Mobile build server farm

Worklight build engine integrationRational Team Concert

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Divider Slide

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Acknowledgements, disclaimers and trademarks

© Copyright IBM Corporation 2012. All rights reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.

References in this publication to IBM products, programs or services do not imply that they will be made available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth, savings or other results. All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

Information concerning non-IBM products and services was obtained from a supplier of those products and services. IBM has not tested these products or services and cannot confirm the accuracy of performance, compatibility, or any other claims related to non-IBM products and services. Questions on the capabilities of non-IBM products and services should be addressed to the supplier of those products and services.

All customer examples cited or described are presented as illustrations of the manner in which some customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer and will vary depending on individual customer configurations and conditions. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

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