Pcma

ImplementingSocial Media

ImplementingSocial Media

PCMA Nov 9, 2010PCMA Nov 9, 2010

Janet Fouts :: Social Media Coach :: Tatu Digital Media :: JanetFouts.com

Something for Everyone

n C level-Brand building, reputation

n Sales-Referrals, relationship building

n HR-screening and sourcing

n PR-research, tracking and outreach

n Customer service-monitoring and response

Find the conversations

n Blogs

n Linkedin

n Forums

n Facebook

n Twitter

n Communities

n Ning/Yahoo/Google

The dark sideThe dark side

The dark sideThe dark siden BP ‘s Tony Hayward going sailing

n Crocs and mommy

n Once it’s out there, it’s out there

n Privacy issues

n If you’re not listening you won’t know until it’s too late

You can’t control itYou can’t control it

only encourage it

Execs using social media

n Forbes Insights 2009

Michael DellMichael Delln “You can improve your reaction time, and

you can be a better company by listening and being involved in the conversation”

Suzi PomerantzSuzi Pomerantz

Suzi PomerantzSuzi Pomerantz

n Coaching for 17 years

n 10,356 followers on Twitter

n 1600 fans on Facebook

n 500+ connections on LinkedIn

n SealtheDeal.com

Doug Ulman- LivestrongDoug Ulman- LivestrongIn 2009:

n @livestrong, 63,000 followers

n @livestrongceo, 1,007,958

n @lancearmstrong, 2,449,311

n Facebook: 769,167 fans

n YouTube: 2,270 Subscribers

“Transparency and authenticity are two

important factors in our work and social media

allows us to amplify both in a significant way.”

Doing it rightDoing it right

ResultsResultsn LIVESTRONG Challenge raised $10.8 million

– a record for the 13-year event in a down economic year.

n Online store sales set a new record in the rough 2009 holiday season.

n LIVESTRONG collected 70,000 signatures for a healthcare petition.

n Twitter matching challenges have brought in hundreds of thousands of dollars.

Adam UrbanskiAdam Urbanskin Twitter followers 6964

n Facebook 4761

n Linkedin 500+

n TheMarketingMentors.com

Social businessSocial business

LinkedInLinkedInn 67 million users

n 150 industries world-wide

n Recruiting and HR research

n Contact management

n Networking

n Research

XingXing

n Largest European network

n Very big in Asia as well

n First Web 2.0 co to go public

n 10 million users

TwitterTwittern 145 million users

n 300,000 apps

n 800 million searches per day

n Limited to 140 characters/message

n Considered “micro-blogging”

BloggingBlogging

n Short for Web log

n Wordpress 200 million visits/month

n Open source

n Hosted or self-hosted

FacebookFacebook

n World’s largest social network

n 500 million users

n 200 million use it on mobile apps

n Accounts for 1 in 4 display ads online

YouTubeYouTube

n 18 billion views/day

n Now owned by Google

n One of several video channels including Vimeo, Viddler, Blip.tv

n Revenue generating options

SlideShareSlideShare

n Share Powerpoint, PDF, video or OpenOffice presentations

n Amazing resource for data gathering

n Download, share and rate presentations

GistGist

n Add contacts from multiple networks

n News and updates from your personalnetwork

n Prioritize contacts and information

n Android and iPhone apps

Where to start?Where to start?n Benchmarks and measurement

n Monitoring

n Listening (yes it’s different)

n Social media strategy

n Corporate social policies

n Resource allocation

Listen, engage, repeat

Listen, engage, repeat

Build RelationshipsBuild Relationships

before you need them

Who’s going to do it?

Who’s going to do it?

n YOU

n Execs

n Junior staff

n Assistants

n Virtual assistants

n Automation do’s and don’ts

Should you blog?Should you blog?

n Yes

n No

n Maybe

Janet Fouts :: Social Media Coach :: Tatu Digital Media :: JanetFouts.com

JanetFouts.com/[email protected] @JfoutsLinkedin - JanetFouts408.216.7423

Ask me anything!Ask me anything!