PCM Corporate Brochure En

7/30/2019 PCM Corporate Brochure En

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PCM in Poland

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Poland in nuMbErs:

Population: 38 m

Students: ppx. 2 m

Nearly 400.000 ew tet ech ye

21 key university cities account for 70% of total students population

Over the last 20 ye the number of students gew 5 tme

Regardless that the population of Poland decreases it is expected that forthe ext 10 ye the number of students will be at the level of 1,7 2 m

There are 461 uvete/aceme the Hgh degee sch

(131 public & 330 private). There are more private high schools only in China

and USA!!!

1.268.000students are on public (66.7%) and 659.000 on private schools

324.000 in first year of study

Currently 18 fy ccete traditional universities in Poland

20 techc vete

9 independent mec vete

5vete for the study of ecmc

9gct ceme

3peggc vete1 thegc cemy

3 mtme evce vete

Gwg me of educational institutes dedicated to t he teaching of

the t

7 higher state ceme f mc

A large number of private educational institutions and the 4 t

mty ceme (2 for the army and one for each of the other branches of

service), bringing the total number of organizations for the pursuit of higher

education to we ve 500

The program for International Student Assessment, coordinated by the

OECD, currently ranks P ect ytem as the 23 et

the w, being neither significantly higher nor lower than the OECD

average

Gp f ect stet Gte

2 00 9/20 10 2 010/20 11 2 00 8/2 00 9 2 00 9/20 10

Tt - in thousands of pers. 1 900 1 841,3 439,7 478,9

percentage 100,00 100,00 100,00 100,00

Teacher training 12,3 11,8 15,9 15,5

Arts 1,5 1,6 1,1 1,2

Humanities 7,7 7,5 8,2 8,1

Social 12,8 12,0 14,5 13,9

Journalism and information 1,2 1,3 1,1 1,2

Business

and administration

23,2 22,6 25,8 25,7

Law 3,1 3,2 1,7 1,7

Life science 1,9 1,8 2,1 2,2

Physical science 1,5 1,5 1,5 1,6

Mathematics and statistics 0,8 0,9 0,8 0,9

Computing 4,3 4,0 3,5 3,2

Engineering 6,8 7,2 4,9 4,9

Manufacturing and processing 3,3 3,5 2,6 2,5

Architecture and building 3,9 4,2 2,0 2,3

Agriculture, forestry and

fishery

1,7 1,5 1,8 1,8

Veterinar y 0,2 0,3 0,1 0,1

Healthcare 6,7 7,2 6,6 6,8

Social welfare 0,3 0,3 0,0 0,2

Personal services 3,7 3,6 3,8 3,9

Transport services 1,0 1,0 0,6 0,6

Environmental protection 1,4 1,5 1,0 1,1

Security services 0,8 1,5 0,2 0,4

* Szkoy wysze i ich finanse w 2010 r. / Higher Education Institutions and their Finances in 2010.

Central Statistical Office. Warsaw 2003, p.29, table 6. [on-line]. Portal Stat.gov.pl [acces 8.11.2012].

http://www.stat.gov.pl/cps/rde/xbcr/gus/e_szkoly_wyzsze_2010.pdf

sTudEnTs and GraduaTEs oF HiGHEr EduCaTion insTiTuTions

bY FiElds oF EduCaTion

nuMbEr oF sTudEnTs in Poland

in 2000-2009 (Cet stttc offce P)

0

500 000

100 0000

1 500 000

2 000 000

2000 2005 2006 2007 2008 2009

1

9

5

3

8

3

2

1

5

8

4

8

0

4

1

9

4

1

4

4

5

1

9

2

7

7

6

2

1

9

0

0

0

1

4

1

9

3

7

4

0

4

* Szkoy wysze i ich finanse w 2010 r. / Higher Education Institutions and their Finances in 2010.

Central Statistical Office. Warsaw 2003, p.28, table 5. [on-line]. Portal Stat.gov.pl [acces 8.11.2012].

http://www.st at.gov.pl/cps/rde/xbcr/gus/e_szkoly_wyzsze_2010.pdf

sTudEnTs oF HiGHEr E duCaTion insTiTuTions

bY TYPE oF sCHoolspecfc-

t

G

tt

of whch

feme

ste

F-tme pgm Pt-tme pgm

Tt of whch

feme

Tt of whch

feme

Total 1 841

251

1 082

483

9 49 47 6 5 43 00 9 8 91 77 5 5 39 47 4

Public 1 261

175

7 18 9 49 8 51 3 32 4 83 7 22 4 09 8 43 2 35 2 27

Non-public 580 076 363 534 98 144 59 287 481 932 304 247


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Wh we e?Polish Campus Marketing is a marketing ser-

vices provider specializing in brands and prod-

ucts promotion among students in Poland. We

offer you direct and vast marketing communi-

cation with students of the most important uni-

versit ies nationwide. Our thorough knowledge

and experience guarantees a broad reach

and above all effectiveness of the campaigns

carried out.

Polish Campus Marketing is a branch of a German company

specializing in the very same field Deutsche Hochschulwer-

bung, established in 1996, thus for 15 years already promoting

various brands in university environments.

From 2011 we have been sharing this knowledge and experi -

ence with our clients in Poland.

Polish Campus Marketing offers strategic consulting in commu-

nication and brand promotion directly in academic environments.

Polish Campus Marketing offers marketing and media service

targeted at students nationwide.

We have won the trust of numerous clients, from international

corporations to smaller non-profit organizations approaching

each and every one with full professionalism, carefully planning

and then implementing media and marketing campaigns, at the

same time acknowledging the uniqueness and specific needs of

individual companies.

A significant part of our activities are recruiting campaigns

presenting our clients as attractive employers offering interest-

ing jobs and advantageous internship programs.

abouT us:


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Why P?

Why have we decided to continue Deutsche Ho-

chschulwerbung in Poland? Because its a perfect

place for investments and business development.

The attractive localization, economic potential and

dynamic students market make PCM grow quickly

and strengthen its position as a leader in student

marketing.

Favourable geographic location in the centre of Europe and

at the junction of the main transit routes.

Vast and dynamically growing market.

Steadily growing number of students, graduates and post-

graduates.

Relatively low cost of labour and, at the same time, highly

qualified and engaged staff.

Stability and security guaranteed by NATO and the EU

membership.

Growing number of investment projects.

Direct neighbourhood of Germany and the headquarters of

Deutsche Hochschulwerbung which facilitates the exchange of

experience between both companies.

A niche in the sector of student marketing which gives basis

to b uild a st ron g bra nd of Poli sh Cam pus Marke ting.

A growing demand for new marketing and recruitment solutions.

businEss PoTEnTial:


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Metg evce

We have built a vast portfolio of student-facing media,

enabling us to match your requirements with the correct

channels.

CaMPus bg

A unique method of sampling in university environments, ensuring the

widest range, reach and efficiency.

High level of trust in the t arget group.

The most popular face-to-face sampling nationwide.

Can be booked exclusively within the industry.

CaMPus nte

Campus Notes is the easiest and the most effective way of early brand po-

sitioning and maintaining the attractive image among students nationwide.

Wide response in the target group.

Campus Notes is an article of daily use for every student which is a clear

added value for the target group.

High-quality calendars with a place for A4 advertisement. The layout of the

calendar specially profiled for students.

The advertisement is seen every day, sometimes several times a day, per-

petuating itself in the minds of the t arget group.

CaMPus Vche

Direct and exclusive distribution inside Campus Bags.

Nationwide or regional.

Direct impact on sales and high ROI (Return On Investment) index.

An alternative or extension of marketing samplings.

Motivation to purchase a product.

CaMPus Cp

Very high reach.

Wide response in the target group.

High level of liking.

Wider attainment.

High amount of advertising impulses.

Social factor: what you t alk about.

CaMPus Mge

Full-time students.

Integrated with the university community.

Perfectly familiar with campus and the city in which they stud y.

Eyes and ears in the students community.

CaMPus Pe

Constant and immediate feedback on t he campaign, reception of the brand,

products, brandings.

Recognition of strengths and weaknesses, potential, new ideas and areas of

risk for your brand / product / company.

Direct measurement of the effectiveness of marketing activities.

Test the product.

Image based analysis & much more.

CaMPus ProGraM:


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rectmet

We offer our clients professional support of recru-

itment processes. Early recruitment already at

the academic stage means measurable benefits

for the employer: lower labour costs, high qualifica-

tions and employers engagement.

A good employer is a key value for a company.

Polish Campus Marketing helps in the develop-

ment of an appropriate HR strategy and employer

branding.

Building clients image as an attractive employer: empye

g.

analyzes & strategy;

campaigns to strengthen clients image on student labour market;

reinforcing EVP (employee value position);

support of marketing communication specialists.

Purchase of media and advertising space on universities

and job fairs.

Logistic service of academic events.

HR activities in academic environments and campuses.

Talents selection.

Consulting services.

Strategies adjusted do the clients individual needs.

rECruiTMEnT soluTions:


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Ce te

February 2012.

We had 100.000 leaflets and only a few days to promote Apple cotenst among

students.

Important to us was possibly broad reach to TG, thats why we decided to distribute the

leaflets to as many as 21 academic cities.

Besides Warsaw, Cracow, Wroclaw, Lodz, Tricity, Poznan, Katowice we were also

promoting in: Lublin, Gliwice, Bialystok, Olsztyn, Szczecin, Kielce, Rzeszow, Bydgoszcz,

Czestochowa, Opole, Wloclawek, Radom and Zielona Gora.

For best reach of the students target group we developed a special Facebook CTA

(Call-to-Action) thus gathering much broader audience.

April 2012.

Just 10 days before the final date of the Warsaw METRO MEETING, the Client turned to us with the need to

promote the event among students.

Our task: to get the largest number of registration - entries to the event.

This was a job of Campus Managers. On selected universities and faculties (profiled according to the METROGroup expectations) they hung posters and placed leaflets promoting the event and encouraging to on-line regi-

stration.

On the Kozminski University we were present with an informational stand enabling on-line registration and our

proteams (with megaphones) were voicing the event on several selected spots of high traffic.

We obtained a satisfactory number of registrations,

completing the action with a full success.

appe Cmp MEETinG METro


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PCM Corporate Brochure En

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