Pcit

Saying of Holy Prophet (Peace Be Upon Him)

“May Allah shower mercy upon people who are polite and considerable when they sell and buy and demand back their debts”.

Presented to

Prof. Sajjad Sindhu

Presented by

C KompanyBBA 9- C

Group Members

Khurram SultanG1F05BBAH0212

Waseem JalalG1F05BBAH0232

Ali KhalidG1F05BBAH0310

Mehboob AlamG1F05BBAH0311

Muhammad WaleedG1F05BBAH0329

Project Overview

About PCIT

Mission & Vision

Products

Detailed Overview of BBA

Consumer awareness

Consumer learning process

Attitude Formation

Decision Making Process

Consumer Motivation

Prototype

Waleed Mughal

Chairman’sMessage

Societies and civilizations that resist change write their own epitaph. To be useful and equal partners in the new world order of the twenty-first century, it is imperative that Pakistanis acquire professional and management skills at par with international standards. No nation can afford to insulate itself from the explosion of technological development taking place in other societies and economies.

Mian Aamir

About PCIT

About PCIT •PCIT is basically a product of Punjab Group Of Collages Pakistan.•Punjab College of Information

Technology since its inception in the year 2000 enjoys the reputation as a house of superior learning in the field of information technology.• It follows American system of

education, envisaging its characteristics & attributes including faculty, curricular, instructional methodology & student evaluation (grading) system.

About PCIT (Contd.)

PCIT is proud to introduce the most innovative & job-oriented programs ensuring bright careers for students. Their programs are rigorous & designed to meet the demands of time.

VISION

To provide quality education to the youth of the country in the most challenging disciplines of knowledge through competent and proficient faculty, state of the art equipment and highly conducive learning environment

Vision

Products

Products

MBA Professional Finance Marketing HR

MBA Executive BBAH

Finance Marketing HR

BCS

BBA-H

Introductionto BBA

BBA program is related to the business oriented studies for those individuals which are interested in the field of business.

PCIT enters the market of Gujranwala through proper search. During this search, they find that Gujranwala has not any of the single institute offering the Program of BBA (Hons)

At that time it was totally new trend of Honor degree in Pakistan so there was huge scope of BBA-H

Primary Goal

The main and prime goal of PCIT for the BBA program is to provide just a quality education so that the students may perform well when enters in the related markets.

The second main goal was to promote the professional studies in Gujranwala.

PRODUCT DEVELOPMENT

Product Development

There are many main pillars of PCIT who are involved in the development of this product. But the key player is Mr. Suleman Anwar who paid full

attention and developed this product in a very effective way. By assignning practial projects to the students, so that they can be developed according to the market requirement.

Mehboob Alam

Understanding about the product

Understandingabout the Product

The Consumer perceives the product in a similar ways: BBA Program is a complete business study in which an individual can be prepared as a business oriented personality. Having a know how about the field of business.

Understandingabout the Product

It tries to satisfy the wide range of multi subjects in the field of business.

The motive is to have awareness about the latest tactics used in the businesses.

BENEFITS of BBA

Our product satisfies all the needs related to the business field such as

Communication skills. Decision Making skills. Problem solving tactics. Business rules. Multi-subjects skills like Finance, Marketing, Human Resource etc.

Market Awareness

Target Customers

Target Customers

BBA Program is targeting the following Customers The students recently cleared intermediate and interested for honors Degree. Business Oriented Individuals

Segmentation

Segmentation

Hybrid Segmentation

Demographic Segmentation On the base of Education. Geographic Segmentation (Location) They launched BBA In Gujranwala.

Psychographic Segmentation Middle Upper

Use situation (Behavioral Segmentation) Specific situation when students

pass Secondary exams.

Ali Khalid

Consumer Learning Process

Consumer learning process

Motivation

Cues

Response

Reinforcement

To Become a Good Business man.

Through the BBA orientation and promotions.

Either to go with BBA Or not.

Extra Curricular Activities, Study tours, Seminar and practical work etc..

How consumer learn

There are two school Of thoughts of consumer learning. Behavioral Cognitive

In Case Of our Product BBA-H, the consumers Fall under the Cognitive learning theory.

Cognitive Learning

Consumer AwarenessEvaluationBehaviorFinal evaluation

There are two main sources of consumer awareness or consumer learning: Commercial source Non- commercial source

ConsumerAwareness

Non-commercial Past experience Family, friends , groups Mouth of words

Comercial Print media Direct marketing Through News Paper etc.

ConsumerAwareness

EvaluationDifferent alternatives Of BBA-H are :

BBA B.Com B.A etc

Behavior

Selection of BBA-H

Final Evaluation

Is BBA fulfill the business education requirements during doing BBA Program.

Khurram Sultan

Attitude Formation

&Functional Approach

Attitude Formation

Attitude of Consumers are developed through following ways: Advertisements Word of mouth Social Class

BBA Multi-Education Course BBA Scope. New Program.

Functional Approach

Utilitarian Function They provide the BBA with suitable price which satisfies the

benefit offered by BBA. Value Expressive Function PCIT provided the Quality Education & Well-Known University’s Degree [UCP] which was the actual demand of customers.

Functional Approach

Ego Defensive Function BBA developed the self concept among the Students about its Significance.

Knowledge Function BBA gave the knowledge about

new features of multi-fields in a single program.

Consumer Decision

Making Process

Consumer Decision Process Pre-Purchase Activities Purchase Activities

Post Purchase Activities

Pre-Purchase

Need Recognition: To recognize the Biogenic Needs Information Search: External Search, Commercial, Non Commercial

Evaluation Of Alternatives Determinant and Salient Attributes Competitor ProductsSelection Of Product

Purchase Convenient Stores Product Purchase Situation

Profit Margins Free Sampling

Post- Purchase

Post Consumption Evaluation Mostly Satisfaction (75%-80%) Cognitive Dissonance (Some) Divestment (Instructions are on Pack about disposing)

Competitors

Competitors

GIFT UNIVERSITY

PUNJAB UNIVERSITY

VIRTUAL UNIVERSITY

Waseem Jalal

Gap Identification

Consumer Motivation

The identification of consumer motives is an Important step in order to ensure that appropriate needs & wants will met by the product.

ConsumerMotives

Through formal Interviews we have find out consumer motives and develop a Gap Identification among the consumer motives and the actual Product (BBA-H)

Gap Identification

Absence of High Qualified Professor. No practical market activities PCIT, not recognized as a university No awareness of BBA in Gujranwla Market. No orientation [career conceling] element International original Books are not available at libraryNo such related study tours and seminar Computer lab insufficient

Prototypes

Prototypes Hiring of Professional professors that can train the students according to the merit. Internship and practical working

will be assigned after passing three semesters to the students in market. A Seminar will be conducted for

the businessmen in chamber on yearly basis. A proper orientation will be arranged and Experts will be hired for career counseling.

Prototypes Different study tours will be arranged for interested subjects. The campus will be shifted to a

new place, which will define a university and will be recognized one. The library will be updated with international books.

Marketing Mixof Prototype

Marketing Mix of

Prototypes

Product

Place

Price

Promotion

Product BBA is a product, related to the services; and our product will be introduced with extra features according to the demand of consumer.

Place The place selected for the BBA program will be comfortable to every one.

Having a good location where every one can access easily. Beside TDCP Sialkot By-pass, Gujranwala.

Price The prices for BBA Program will be normal according to the income level of Gujranwala.

As compare to the competitors, the price of our product is economical.

6000/- per subject.

PromotionWe will use different sources for the promotion of our product like :

Direct Marketing Conducting orientation programs

in PGC for Inter students. Direct Mailing TV Adds Billboards College Magazine

Thank You