PCCW launches eye2 Hong Kong's first Portable Media Center for
your home HONG KONG, June 9, 2008 - PCCW today introduces
infotainment experience for Hong Kong's households.
eye2, a revolutionary communications and
Portable Media Center -
eye2
Using a smart-looking Portable Media Center (PMC) with a
built-in 8-inch touch-screen LED monitor and high-quality stereo
speakers, customers may watch now TV which has more than 170
fascinating channels and enjoy over 130,000 songs and music videos
from the moov digital music service wherever they are at home.
Children will be encouraged to learn multiple languages through
interactive contents delivered over the device, while family
members may also browse news and weather bulletins, check stock
prices, and even obtain multilingual cooking recipes*. All in all,
through eye2's touch-screen LED monitor, more than 100 types of
exciting infotainment contents and interactive services are
accessible literally at the users' fingertips to meet their
individual needs. In addition, users can maintain close contact
with their loved ones on eye2 through video calls^, or traditional
voice calls in conjunction with the use of an indoor cordless DECT
phone. PCCW's Managing Director of Consumer Group, Mr. Tom Chan,
said: "eye2 represents a breakthrough in technology integration and
application. It enables telephone communication, TV, multimedia
player, infotainment content and interactive services. On the back
of PCCW's unique quadruple-play platform, eye2 demonstrates our
commitment to enhancing communications and infotainment services
for Hong Kong's households and to the development of information
technology in Hong Kong." Mr. Chan added: "Leveraging the global
trend of IP convergence devices, PCCW launched its firstgeneration
eye Multimedia Service in 2007, ushering in a new era of home
communications and infotainment in Hong Kong. Since its
introduction, customer response has been encouraging and multimedia
content usage has grown continuously. After taking into account
customer feedback and the latest in technology development, we have
developed the world's most advanced and exciting home multimedia
product. Many top-notch telecoms operators around the world are
developing similar home multimedia projects, which we believe will
become a new global trend. We are confident that eye2 will
strengthen our position as a leading player in Information and
Communication Technologies in the world." Multimedia infotainment
and application services available on
eye2 include:
A vast majority of the 170-plus now TV channels, made available
through embedded now TV decoder; 130,000-plus music titles on moov,
covering plugged songs, latest albums, concerts, moov Live and
music videos. Elderly people may play back Cantonese opera
masterpieces without the need to operate a complicated hi-fi
system; Living Encyclopedia - instantly check up-to-date
information, including news and weather bulletins, stock quotes, as
well as horse-racing, football and Mark Six updates; Whiz Kids -
fun-filled interactive learning features for children to improve
their language skills include Disney Story Telling, Disney
Greetings, Disney Song, English and Cartoon Song, IQ forum and
Longman Interactive Learning*; Cooking Recipes - audio recipes are
available in Cantonese, English, Tagalog and Bahasa Indonesian*. TV
artiste Gigi Wong's popular recipes are also available; PCCW
Services - these include EasyWatch service, useful telephone
numbers, billing inquiry, snaap! digital photo sharing service, and
PPS service*. Users can buy movie tickets and select cinema seats*,
and access the PCCW Yellow Pages directories *; Multimedia Player -
view digital photos, play movies and enjoy music by simply
inserting a memory device into the USB port; and Multimedia
Settings - eye2's built-in multi-functional settings include
language selection, brightness control, theme design, menu and
title display, backlight and volume control, and ringtone
selection, enabling customers to easily personalize their devices.
Through eye2, customers may make video calls^ or traditional voice
calls through indoor cordless DECT phones. To facilitate customers'
thorough enjoyment of this new experience, PCCW also offers a
series of accessories including DECT phones, touch-screen
protector, stylus and earphones, etc. For $188 a month, eye2
customers can enjoy designated now TV free to air channels, the
opportunity to subscribe to any now TV pay channels, as well as a
free trial for the moov digital music service, and unlimited local
video and voice calls. For more information, please visit
www.pccweye.com, call our customer service hotline at 2888 0008
(and press 6), or visit any PCCW shop.^ Video calls can only be
connected to PCCW eye Multimedia Service and PCCW mobile's 3G
network at this stage. Video calls to customers of other telecom
operators will be available upon reaching an inter-connection
agreement with the respective operators. * Available soon
eye2 Presentation [pdf - 2.11MB]About PCCW Limited PCCW Limited
(SEHK:0008) is the holding company of HKT Group Holdings Limited
(HKT), Hong Kong's premier telecommunications provider and a
world-class player in Information and Communications Technologies.
PCCW also holds a majority interest in Pacific Century Premium
Developments Limited, and overseas investments including the
wholly-owned UK Broadband Limited. As the provider of Hong Kong's
first quadruple-play experience, PCCW/HKT offers a range of
innovative media content and services across four platforms -
fixed-line, broadband Internet access, TV and mobile. In addition,
the Group meets the sophisticated needs of the local and
international business community, while supporting network
operators with cutting-edge technical services and handling
large-scale IT outsourcing projects for public and private sector
organizations. To learn more about PCCW and HKT, please visit
www.pccw.com. For more information, please contact: Stella Wong
Corporate Communications Tel: (852) 2888 2253 Email:
[email protected]
Photo 1: PCCW's Managing Director of Consumer Group Mr. Tom Chan
(centre) is pleased to introduce first Portable Media Center for
your home.
eye2, Hong Kong's
Photo 2: PCCW's Managing Director of Consumer Group Mr. Tom Chan
(centre), PCCW Consumer Marketing Director of Fixed Line and IDD
Services Marketing Ms. Clara Kan (2nd from left) and Director of
Product Development and Management Dr Allen Wong (2nd from right)
are pleased to introduce
eye2.
Photo 3 - 7: Portable Media Center -
eye2
eye2
Quad-play StrategyBroadband1.5-6Mbps ADSL2+ WiFi HS 6Mbps 8Mbps
18Mbps 4,000
2007 - PresentHome WiFi Broadband WiFi/HSPA VDSL everywhere
30Mbps Roaming
FTTH 1000M DTT
TelevisionBasic Pay TV Basic Interactivity HDTV
HD andAdvanced Interactivity InteractiveMobile Music, TV
HSPA+
Mobile2G 3G
VoiceCircuit SW SMS NGFL PSTN On-demand Color Audio
Lifestyle
Packet Switched IP Voice
NGN
eye2 - Digital Lifestyle Living
eye Innovative Multimedia Service Launch in 2007 now TV moov
Yellow Pages Fixed & Mobile Video Call Secured Transactions on
Betting (Football, Horse Racing and Mark Six) View Octopus
transaction records PPS Payments Ticket ordering Interactive Kids
Learning tool Useful Infotainment
Simple screen-based menu for content and applications Received
very positive customer feedback
eye Learning - Customer Feedback1. Nearly 90% customers
satisfied with eye Multimedia Service and willing to recommend to
their friends 2. Four Pillars of most frequently used content and
applications, high level of content usage sustained since
launchKids Interactive Learning (65% Active)
now TV (50% Active)moov Music Player (60% Active)Video Call (30%
Active)
3. Customer numbers picking up steadily indicated: -
Receptiveness to the new product - Willingness to pay more for
Value Add services on Fixed Line
Improvement in Hardware and Technology
eye MultimediaService
eye2
Phone-like corded terminal 4.3 QVGA TFT Screen MPEG4 video
streaming Softkeys + Hotkeys + Navigation keys
Portable Multi-media personal entertainment 8 WVGA 16:9 TFT with
LED backlights H.264 DVD quality video streaming Touch screen +
Softkeys + Navigation keys
Improvement in Content and Applications
eye MultimediaService
eye2
11 designated now TV channels Audio Moov music player
Interactive Kids learning USB Video Viewing Not available
Watch now TV with over 170# channels thru embedded decoder Audio
and Video moov music player New: MV, Concert, Album, moov Live, My
Collection, Lyrics and Shuffle capability Capable to incorporate
Dictionary, Vocabulary Flash cards & Phonics# Can view up to 7
different video format
# some channels and services available later in the year
eye2 Host of Benefits
eye2 offers Video call function on top of basic home phone
service Personal portable 2nd TV set at Home Home moov music
player, more private with headset on Handy interactive learning
centre for kids Trendy digital photo frame Centre of useful
information and applications
Emerging Global Trend Telco operators worldwide are in search of
IP Convergence devices for their Next Generation Network (NGN)
AT&T - Home Manager (Sep 08) Next Generation home communication
Some Internet content No video or music support No mobility at home
Verizon Hub (Jan 09) Communication centric Internet video clips No
TV broadcast or music service No mobility at home
US$349.99
US$249.99
Emerging Global Trend Korean Telecom - Wave Home (Feb 09) Fixed
line centric Internet video clips No mobility at Home
Broadband multimedia device to enrich home entertainment
experience A new form of home phone with upgraded capabilities Good
potential new revenue source PCCW is leading this trend
eye2
eye2
now170*
moov130,000
*noweye2
eye2 /
/
/
now170
now TV2eye2
noweye2
moov130,000 MVmoov Live
IQ
IQ ()
IQ ()
1,000
moov
eye2
eye
3G mobile
eye2 802.11 b/g WiFi 8TFT
TI DaVinci 644X 512MB Flash 256MB SDRAM
8
eye2 36LED
3W
3,900mAh (Li-ion Polymer)
eye2 USBavi, wmv, mpg mov, mp4, ts
mp3, aac, wma
jpeg
eye2 SpecificationsMicroprocessor Memory Screen TI DaVinci 664X
Dual Core 512MB Flash and 256MB SDRAM 8 TFT Touch Screen, Resistive
WVGA 800x480 resolution 36 White LED Backlights Speakers Video
Camera Microphone Wireless Connectivity USB Ports (Host) Battery 3W
High-quality Stereo Speakers, 100Hz~20kHz Support stimulated
surround 320k pixel CMOS Anti-flickering and Auto White Balance
Condenser type, Omni-directional IEEE 802.11b/g, WPA2-PSK(AES) and
WEP 1x USB 2.0 Type A Lithium-ion Polymer Rechargeable 3.7V
3,900mAh Lead-free, Cadmium-free Power Supply/Charger Audio-In /
Audio-Out Media format support In : AC 230V 210mA Out: DC 15V 1.2A
max 3.5 mm audio socket AVI, WMV, MPG, MOV, MP4, TS H.264, WMV9,
DivX (4&5), XviD, MPEG2, MPEG4 MP3, AAC, WMA, JPEG Dimension
Weight 140mm (H) x 240mm (L) x 32mm (D) 800g
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