www.newzoo.com PC Games Market Monitor Monthly PC Game Performance Across 30 Countries Newzoo: Sander Bosman | Head of Research Peter Warman | CEO PC Games Market Monitor Monthly PC Game Performance Across 40+ Countries
Jul 26, 2015
www.newzoo.com
PC Games Market MonitorMonthly PC Game Performance Across 30 Countries
Newzoo:Sander Bosman | Head of Research
Peter Warman | CEO
PC Games Market MonitorMonthly PC Game Performance Across 40+ Countries
www.newzoo.comwww.newzoo.com
PC Game Popularity, Cross-over and Churn
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TRACK THE BIG NAMES
SPOT LOCAL CHAMPIONS
Data originates from
10MPC game enthusiasts using Overwolf’s suite of PC apps
SEE THE IMPACT OF MARKETING
CHOOSE YOUR COUNTRIES (& GAME)
For each country you can analyze the performance of the top game titles on more than 15 variables. Key global titles as well as local champions.
Local champions will show in the country specific rankings and comparison between games & countries is possible.
Spikes in performance of specific game titles can indicate the effect of marketing and promotion. See per month who is outperforming the competition
Choose any country within Europe, North America or Latin America. After choosing countries you can select any of the game titles available to take as a starting point for the Cross over and Churn analysis.
Over 95% of the Overwolf user base plays one of the top 10 games at least once a
week.
PRICING FOR 12 MONTHS
5-10 Countries $ 3,200 / Country 10+ Countries $ 2,500 / Country
Data delivered in xls on the 10th of the month following the reporting month
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Top 20 PC Games Per Country
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Rank ∆ Game Title Publisher% of Unique
PlayersMoM
% of Total Sessions
MoMAvg.
SessionTime (hr)
MoM
1 +1 Minecraft Mojang 10.0% +8.1% 10.0% +8.1% 1.00 +8.1%
2 -1 League of Legends Riot 10.0% -2.3% 10.0% -2.3% 1.00 -2.3%
3 - Garrys Mod Facepunch Studios 10.0% +1.1% 10.0% +1.1% 1.00 +1.1%
4 +2 Counter-Strike: GO Valve 10.0% +11.1% 10.0% +11.1% 1.00 +11.1%
5 - World of Warcraft Blizzard 10.0% -0.8% 10.0% -0.8% 1.00 -0.8%
6 - DayZ Bohemia Interactive 10.0% +8.1% 10.0% +8.1% 1.00 +8.1%
7 +4 Team Fortress 2 Valve 10.0% -2.3% 10.0% -2.3% 1.00 -2.3%
8 - World Of Tanks Wargaming 10.0% +1.1% 10.0% +1.1% 1.00 +1.1%
9 +1Hearthstone: Heroes of Warcraft Blizzard 10.0% +11.1% 10.0% +11.1% 1.00 +11.1%
10 - Guild Wars 2 ArenaNet 10.0% -0.8% 10.0% -0.8% 1.00 -0.8%
11 - The Elder Scrolls V: Skyrim Bethesda Softworks 5.5% +8.1% 5.5% +8.1% 1.00 +8.1%
12 -3 ARMA 3 Bohemia Interactive 5.5% -2.3% 5.5% -2.3% 1.00 -2.3%
13 +1 ARMA 2: Operation Arrowhead Bohemia Interactive 5.5% +1.0% 5.5% +1.0% 1.00 +1.0%
14 -1 Star Wars: The Old Republic EA 5.5% -1.8% 5.5% -1.8% 1.00 -1.8%
15 - PAYDAY 2 505 Games 5.5% +4.5% 5.5% +4.5% 1.00 +4.5%
16 - Dota 2 Valve 5.5% +4.3% 5.5% +4.3% 1.00 +4.3%
17 - War Thunder Gaijin Entert. 5.5% -0.8% 5.5% -0.8% 1.00 -0.8%
18 +1 Diablo III Blizzard 5.5% +6.6% 5.5% +6.6% 1.00 +6.6%
19 -2 DayZ (Arma II Mod) Bohemia Interactive 5.5% -11.2% 5.5% -11.2% 1.00 -11.2%
20 - Battlefield 4 EA 5.5% +0.1% 5.5% +0.1% 1.00 +0.1%
EXAMPLE TAKE-AWAYS
Top 3 Game Titlesthis Month In Country Z are
Dummy Data
Month Y, Country Z
Following their eSports event, game X jumped
45%In unique sessions but
dropped 60% in time per session in Country Z
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players also play
10%of the
This month’s game cross-over data in Country Z
shows that
Rank ∆ Game Title Publisher% of Total
PlayersMoM
1 +1 Minecraft Mojang 10.0% +8.1%
2 -1 Hearthstone: Heroes of Warcraft Blizzard 10.0% -2.3%
3 - Garrys Mod Facepunch Studios 10.0% +1.1%
4 +2 Counter-Strike: Global Offensive Valve 10.0% +11.1%
5 - Team Fortress 2 Valve 10.0% -0.8%
6 - World of Warcraft Blizzard 10.0% +8.1%
7 +4 Smite Hi-Rez Studios 10.0% -2.3%
8 - Dota 2 Valve 10.0% +1.1%
9 +1 DayZ Bohemia Interactive 10.0% +11.1%
10 - The Elder Scrolls V: Skyrim Bethesda Softworks 10.0% -0.8%
11 - PAYDAY 2 505 Games 5.5% +8.1%
12 -3 Diablo III Blizzard 5.5% -2.3%
13 +1 Borderlands 2 2K Games 5.5% +1.0%
14 -1 Terraria 505 Games 5.5% -1.8%
15 - Guild Wars 2 ArenaNet 5.5% +4.5%
16 - Warframe Digital Extremes 5.5% +4.3%
17 - Osu! Dean "peppy" Herbert 5.5% -0.8%
18 +1 StarCraft II Blizzard 5.5% +6.6%
19 -2 Rust Facepunch Studios 5.5% -11.2%
20 - Left 4 Dead 2 Valve 5.5% +0.1%
Cross-Over Engagement of PC Games
Cross over engagement
Number of players that played one specific title this month and played the listed franchise, expressed as share of all the franchise players this month
Cross-Over Engagement from Game X, Month Y, Country Z
© 2015 Newzoo / Overwolf
EXAMPLE TAKE-AWAYS
up 3% month-on-month.
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Single PC Game Churn
Churn Per Franchise
Number of players per franchise that played a specific title in the past 3 months but have not played in this month, expressed as share of total churned players of the chosen franchise
Rank ∆ Game Title Publisher% of Gamers that
ChurnedMoM
1 +1 World Of Tanks Wargaming 10.0% +8.1%
2 -1 Minecraft Mojang 10.0% -2.3%
3 - League of Legends Riot 10.0% +1.1%
4 +2 World of Warcraft Blizzard 10.0% +11.1%
5 - Hearthstone: Heroes of Warcraft Blizzard 10.0% -0.8%
6 - Team Fortress 2 Valve 10.0% +8.1%
7 +4 DayZ Bohemia Interactive 10.0% -2.3%
8 - Dota 2 Valve 10.0% +1.1%
9 +1 Smite Hi-Rez Studios 10.0% +11.1%
10 - The Elder Scrolls V: Skyrim Bethesda Softworks 10.0% -0.8%
11 - PAYDAY 2 505 Games 5.5% +8.1%
12 -3 Diablo III Blizzard 5.5% -2.3%
13 +1 Guild Wars 2 ArenaNet 5.5% +1.0%
14 -1 ARMA 3 Bohemia Interactive 5.5% -1.8%
15 - Terraria 505 Games 5.5% +4.5%
16 - Borderlands 2 2K Games 5.5% +4.3%
17 - Warframe Digital Extremes 5.5% -0.8%
18 +1 Rust Facepunch Studios 5.5% +6.6%
19 -2 Garrys Mod Facepunch Studios 5.5% -11.2%
20 - Half-Life 2: Deathmatch Valve 5.5% +0.1%
but did not play this month,
6%plays World of Tanks
this month
Of all gamers that, in the past three months played
Cross-Over Engagement from Game X, Month Y, Country Z
© 2015 Newzoo / Overwolf
EXAMPLE TAKE-AWAYS
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Your Next Step
Company
Newzoo is an innovative global market research firm with a primary focus on games. We provide our clients with a mix of consumer research, transactional data and financial analysis
across all continents, screens and business models. We aim to be ahead the curve when it comes to global and local trends and
always put hard data into a broader perspective.
We work for the majority of top 25 public companies by game revenue, many independent game developers as well as a variety
of global hardware and media companies. The majority of our clients are based in the US, Japan and China. Our company has its headquarters in the center of Amsterdam. We recently kicked-off our international expansion with an office in Shanghai, China and
San Francisco, United States..
Services
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Interested in the PC Games Market Monitor?
Great! Please email your choice of countries and the game title for the Cross Over Engagement and the PC Game Churn data.
Questions?
If you have some questions regarding the methodology, data, report or delivery feel free to email them and we will come back to you within 24 hours.
Wybe Schutte | VP Business DevelopmentMail: [email protected] | Skype: wybe.schutte
www.newzoo.com
Newzoo:Sander Bosman | Head of Research
Peter Warman | CEO
PC Games Market MonitorMonthly PC Game Performance Across 30 Countries
PROPOSAL FOR
Newzoo:Sander Bosman | Head of Research
Peter Warman | CEO
PC Games Market MonitorMonthly PC Game Performance Across 30 Countries
© 2015 Newzoo / Overwolf