PBA Progress Summer08 Newsletter

8/14/2019 PBA Progress Summer08 Newsletter

1/20

ProgressAn Update or Members o the Proessional Beauty Associati

Summer 20

Welcome to Our WorldWednesday, September 10, 2008

5:00pm - 8:00pm

Capitol Hill - Washington, DC

Event Spotlight

WhatHappensin Vegas

The business of beauty

brought together industry

professionals from all

over the world page 4

*GovernmeAffairsInse

thisissue

nside this Issue

Letter rom the Leadership 2

Leadership Update 3PBA Symposium 2009 4

Future Leaders Network 4

Cosmopro North America 2008 5

NAHA 19 Winners Announced 6

nterview with Allen Ruiz 7

Government Aairs Insert

The Washington Update8 page special report) *

Distributor/Store SectionAge o Naturals Workshop 8

Distributor Forumon Best Practices 8

Manuacturer/Rep Section

NMC Scores a Victory with HABIA 9

nternational Salon & Spa Expo 9

Salon/Spa Section

Learning LoungeCombats Compensation 10

BPC Web Workshops Fall 2008 10

City o Hope Reception 11

Benet Highlight:Constant Contact 12


2/20

The Proessional Beauty Association (PBA) has been busy

over the past year enhancing programs and services or

our members. Perhaps most noticeable is the growing

trength o our Government Aairs program. The work

o a group o dedicated volunteers and our Director o

Government & Industry Aairs, Sam Leyvas, has allowed

PBAs Government Aairs program to expand over the pastwo years. This includes regular communication to our

members through the Washington Updateand Regulatory

Notese-communications, as well as aggressive work on the

ICA Tax Credit or Salon Owners, IRS Regulations and a

umber o other issues important to members o PBA. I you

re not currently signed up to receive these updates, I highly

ecommend you do so by visiting our PBA Advocacy Center

t probeauty.org/advocacy. You can learn more about our

rowing Government & Industry Aairs program in the

pecial insert ound in this issue oPBA Progress.

n addition to the importance o working on government

airs issues, the leadership o the association also realizes

he importance o training and educating the uture leaders

o the industry. At Cosmopro North America, PBA launc

the new Future Leaders Network (FLN), an opportunity

the uture leaders o the association and the industr

network and learn rom their industry peers and heroes.

can learn more about this program on page 4.

Id like to extend a special thank you to all PBA memwho are getting involved and participating in PBA activ

and initiatives. I you would like to be more involved in y

industry, the best way is to join one o our many committ

Feel ree to call any member o the PBA board or sta or

ree to call me at 847.390.6299. I will be happy to give

inormation on the ever busy PBA. Together, we can bu

stronger industry.

Bruce Selan

President, Mr/Rep Leadership Council

Zotos Corporation

Rosemont, IL

A Letter from the Leadership

Va luab le educat ion .Qua l i t y manufacturers .Profess iona l a tmosphere .The ISSE commitment .

p r o b e a u t y . o r g / i s s e

Registration800.263.9930 (916.774.8680)

Long BeachConvention Center

January 31to

February 2,

2 0 0 9

I n t e r n a t i o n a l S a l o n a n d S p a E x p o 2 0 0 9

Dont forget treg ister for yo2 FREE three -dt ickets to ISSE0

PBA Members


3/20

Leadership Update

Eveline Charles

EvelineCharles Salon Spa

Salon/Spa Leadership Council

Bob Peel, Jr.

Peels Salon Services

Distributor/Stores Leadership Council

Jack Storey

Scruples

Manuacturer/Rep Leadership Council

Gary Udell

Gerry Udell, Inc.


Scott J. Buchanan

Scott J Aveda Salon and Spa

Salon/Spa Leadership Council

Gary Call

Beautopia, LLC


FJ Liguori

Scruples


Renee Shakour

Essential Salon Products

Distributor/Store Leadership Council

PBA is also pleased to announce the ocers or each membership section:

Leadership ChangesPBA would like to recognize and thank our outgoing Leadership Council members or their dedication, not only to th

association but to the entire proessional beauty industry.

Welcome New Leadership!As we say goodbye to our outgoing Leadership Council members, we also welcome our new council members:

Distributor/Store

President: Sydney Berry,Salon Services and Supplies

Vice President:Josh Haetz, Raylon Corporation

Secretary/Treasurer:Edwin Neill, Neill Corp.

Manuacturer/Rep

President: Brian Graham,Nioxin Research Laboratories

Vice President:Kevin Otero, Procter & Gamble

Secretary/Treasurer:

Ray Mager, LOral Proessional

Salon/Spa

President:NeCole Cumberlander, Noir Et Bla

Vice President: Serena Chreky,Andre Chreky The Salon Spa

Vice President Education: Cary OBCary OBriens Design & Color S

Vice President CommunicationJohn Galietti, Xenas Beauty Co


4/20

Cover Story

FLN@CPNA

Held in conjunction with Cosmopro North America and the North American Hairstyling Awards (NAHA)

Were moving!Save the Date!

July 18-21, 2009

PBASymposium2009

The Future Leaders Network (FLN) is an opportunity or the uture leaders o the beauty industry and

s proessional trade association to unite and build a network o industry peers. Organized and led by

stablished industry leaders, the FLN will provide inormation and insight on the topics most important

o young proessionals building a long-term career in the beauty industry.

The nominees received an invitation in the mail to join the FLN in June 2008,

nd the group got together or the rst time at Cosmopro North America

008. This ground-breaking, new program kicked o with a reception on

Saturday, July 12, rom 5:30pm - 6:30pm at Mandalay Bay, Las Vegas.

eers rom the group will work over the coming months to direct

he course o the FLN, including inormation and gatherings

hat the members want.

Questions about FLN?

Contact Leadership

Operations Director

Samantha Alvis at

800.468.2274 x117 or

[email protected].

Check out the 2008 all issue oPBA Progressor visit probeauty.org/symposium or more inormation.

Future Leaders Network Launches at Cosmopro North America 20


5/20

Cosmopro North America (CPNA) enjoyed its sixth and most successul year yet as the premier, business-to-

business beauty event encompassing all sectors o the industry under one roo. Recognized as one o the top

200 shows in the United States by Trade Show Weeklyin 2007, CPNA brought 740 exhibiting

companies (up rom 700 in 2007) to an expanded show foor, along with more than 25,000

attendees, including importers, distributors and global beauty leaders. Highlights included:

The 6th AnnualCosmopro North America Shines in 2008!

Discover Beauty. This ground-breaking

initiative, in its second year, brought a select

group o emerging brands together withbuyers rom top retail institutions, including:

Beauty Addicts, Mommy Makeup, Hair Rules, Skin

Nutrition, VitaMan and more.

Emerging Beauty. Attendees were introduced to a

resh selection o ideas and products at this special

section or small manuacturers. Emerging Beauty was

dedicated to the small entrepreneurs starting out with

a great idea and showing their products to industry

proessionals or the rst time, including: Pencil Me

In Cosmetics, CURLS, Entity Beauty Inc. and more.

Country Pavilions. These pavilions showcased beauty

products with authentic elements and innovation rom

countries recognized or a strong heritage in the beauty

industry and looking to expand their oreign trade.

CPNA 2008 eatured pavilions rom Australia, Brazil,

China, the Dominican Republic, Italy and Taiwan.

PBA Annual Business Forum.

Kicking o an explosion o

educational seminars, PBAsAnnual Business Forum

provided attendees with

an overview o how PBA is

shaping the beauty industry

and ullling member needs. Keynote speakers, Mary

Matalin and James Carville, explored the intricacies o

the race to the White House, provided insight into thecurrent election years eects on the beauty industry

and discussed how proessional associations such as

PBA can best represent their members.

International Buyer Program. Exclusive to

CPNA, this program united buyers rom

Australia, Chile, Germany, Italy, Japan and

beyond with exhibitors or one-on-one, pre-

scheduled appointments.

First-Class Education. Filled-to-capacity sessionsincluded CPC Packaging MagazinesGreen Packaging

Conerence, Womens Wear Dailys 2nd Annual

Specialty Beauty Retailer Panel, PBAs Learning

Lounge: Combat Compensation and Beauty Store

Business OTCs Biggest Mistakes & Ways of

Successfully Overcoming Them.

Cosmopro North America 2009 is planned or July 19-21, at the Mandalay Bay Convention Center in Las Vegas.

PBA Symposium also moves to a new home in conjunction with Cosmopro North America in 2009! For more

inormation on exhibiting or attending next years event, visit cosmopronorthamerica.com or call 800.557.3356.

L to R: PBA Governing CouncilChair Lee Rizzuto Jr., JamesCarville, Mary Matalin and PBAExecutive Director Steve Sleeper

Learning LoungePanel - L to R:

Peter Mahoney,Neil Duco and

Bert Carder


6/20

On July 13, 2008, Allen

Ruiz passed the NAHA

crown of Hairstylist

of the Year to CharliePrice. Here, he reflects

on his year-long reign.

What was it like to win Hairstylist of

the Year at NAHA 18? Id never entered

before, but Id been to a few of the shows

as an attendee. It was like a big surprise.

It was surreal and I didnt know what

to expect. Everything was happening so

fast, like it was on auto pilot.

What did it mean to you personally? I

dont know what it felt like, its hard

to explain, especially since this was

something Ive never experienced before.

I sat in the back as an attendee and just dreamed about w

it would feel like to win. It was a huge achievement fo

personally; this was something I had set out to do. I wa

to have the best models, photographers, etc. and was tr

to plan it all out, but honestly it just came down to doin

What is your life like a year after winning Hairstylist of

Year? It took a while for it to sink in, but its been a g

year. I wouldnt say its life-altering, but its changed

way I look at things. I look at magazines, clients, make up,

differently. Its got me in tune to the creative aspect o

products, clients and other things around me. Im beco

more aware of my surroundings and thinking about my

photo shoot and entry.

What was it like to come back to work after winning Hairsty

of the Year? It was great. I went on a little shopping s

and bought myself a nice watch I wear everyday to re

myself of the hard work I put into it. I felt I deserved it. I

had a party with my staff and we were able to just share

excitement together.

19 Winners

Allen Ruiz: A Year in ReviewA n I n t e r v i e w w i t h t h e N A H A 1 8 H a i r s t y l i s t o f t h e Y e a

Master Stylist of the Year

Alain Pereque

Salon Pure, Montral, Quebec

Hairstylist of the Year

Charlie Price

Click Salon, Denver, CO

Salon Team of the Year

Capello Salon

Milwaukie, OR

Avant Garde

Nicholas French

Matrix Global Academy,

New York, NY

Contemporary Classic

Maureen Anlauf

Juut Salon Spa, St. Paul, MN

Fashion Forward

Maureen Anlauf

Juut Salon Spa, St. Paul, M

PBA is proud to congratulate all the extraordinary stylists and salons that won at NAHA! Ea

winner showcases the talent and creativity of the professional beauty industry in North Americ


7/20

PBA presented the 19th Annual North American Hairstyling Awards (NAHA) on Sunday, July 13, 20

at the Mandalay Bay in Las Vegas. The winners were announced at a star-studded awards ceremo

hosted by former Saturday Night Livecast member Victoria Jackson. Moving tributes to Jack Sto

Hall of Leaders inductee, and Martin Parsons, Lifetime Achievement

winner, added to the excitement of the event.

Enter NAHA Onlin

NAHA sets the standa

for stylist achieveme

A list of past winne

serves as a "whos who"

influential beauty make

in North America. Ready

honor the work of stylis

and tell your own story

NAHA 20? Applications a

available for download

probeauty.org/naha

enter online. Entr

must be postmarked

February 2, 2009.

How did your salon react to your win? My team was ecstatic. They really understood

ow hard work and dedication can pay off. Yes, I have a full-time clientele and own

wo salons, but it was really my team who saw the pay off in this.

Were you able to raise your prices? I waited a year to raise my prices on my

xisting clients, but anyone who was new I raised the prices for them.

What kind of recognition did you get from your local community? A city council

member presented me with a proclamation that was signed by the mayor. I was

ecognized during a city council member meeting. I was also mentioned in the local

aper and they did a wonderful story on me.

At the end of the conversation, Allen had a few last words to share:

Get the NAHA DVD v2.0! It might sound like a sales pitch, but it makes

ense and it works. It is a great starting point if you have nowhere

lse to start and it was my starting point. It gives you great tips and

ricks that you may not have thought of on your own. You should

lso have your staff watch it, especially if theyre involved in the

hoto shoot or are considering doing it next year.

Editorial Stylist of the Year

John Donato

Donato Salon and Spa,

Toronto, ON

Student Hairstylist of the Year

Chelsea Vittorio

Aveda Fredrics Institute,

Indianapolis, IN

Make-Up Artist of the Yea

Janell Geason

Eden Prairie, MN

Haircolor

John Simpson

Lewis Salon, McDonald, PA

Salon Design

Osgood-Oneil Salon

Dallas, TX

Texture

Shirley Gordon

Strands Hair Studios,

Weaton, MD

Check out the Style Sceat the NAHA Forum!

probeauty.org/naha/foru

NAHA DVD v2.0

probeauty.org/naha/enter/nahadvd


8/20

&

Distributor/Store Section

probeauty.org

Alisa Beyer o The Benchmarking Company

provided hot consumer insight and

company knowledge at The Age o Naturals

seminar July 15, 2008, presented by PBA.During this all day workshop, attendees

were able to identiy the growing

demand or organic and natural

beauty products along with the

best way to position their company

o meet this growing need. Beyer covered topics rom the power

marketing and the problem with diversion to beauty product

abeling and what consumers look or in organic beauty products.

One o Beyers main predictions was that natural and organic

eauty products are in their inancy. Many women consider them

natural extension o the holistic liestyle they are already livingr want to lead. According to Beyer, Expect greater consumer

ducation about them, more detailed labeling that explains how or

why the product will help them live a more holistic liestyle, and a

tronger desire or proven, inside/out beauty brands. In addition,

ook or greater demand or third-party testing to prove product

cacy; products proven to be sae and natural oering advanced

echnical ecacy stand to gain.

In the aternoon, the Going Natural Panel guided attendees thro

the rigors o introducing a beauty brand to the natural and org

market place and gave advice on how to accomplish it. Atten

listened to the steps panelists have taken, where theyre heand what they should strive oror avoid.

Marina Randolph introduced direct response television (DRTV

how its the ideal platorm to deliver communication, educa

and clarity when marketing a new beauty care product. To

started, research the culture, the channel, current trends and

target customer. Then, capitalize on your strengths, identiy

weaknesses and never hesitate to ask or help. Partner with a D

industry expert who understands exactly how to turn your b

into a household name with just a click o a button.

Going Natural Panel

Ido Lefer - CEO & Chie Carrot Lover, Yes To Carrots

Kimberly Cooper - Chie Beauty Oicer, Glowelle Beauty Group-Nestle

Je Avila - VP, Health and Beauty Division Solazyme

Marina Randolph - Founder, Breakthrough in Beauty

I you missed the Age o Naturals, you can still purchase the re

at benchmarkingco.com.

The PBA Distributor Forum on Best Practices provided opportunitiesor distributors and beauty store operators o all sizes to interact

with other distributors and to receive insight on how they run theirusinesses. The panel ormat provided some great advice and

ed the way to in-depth networking with many o the attending

istributors joining the discussion.

During this two-hour meeting o the minds acilitated by Peter Garzone,BA Distributor Leadership Council member, attendees heard rompanel o PBA Distributor members as they shared their own best

ractices, ideas and solutions with each other. Some o the topicsiscussed include how to educate salon owners about retail, how tottract the right sta members and how to maintain current sta.

atty Schmucker, o Perormance Brands, in particular invigoratedhe dialogue when she described how she educates salon ownersnd their sta about retail. Schmucker explained a business toolhey created that implements planning, tracking, incentives andehavior reinorcement. This way, they can review the clientstrengths, ocus on their weakness and then move on. Butemember, Schmucker explained, you dont want to ocus on the

mall things or too long or you lose sight o your business.

When asked how to attract the right sta members, Tom Coo Marshall Supply Co., explained that trying to nd the righto people is key to a successul business and team. You to really look or them and take the time to nd the right oBut, the time you invest will pay o once youve ound t

passionate, intelligent, driven individuals who will be dedicto their job and your company.

In keeping with this topic, one attendee asked how to inspire custa displaying a decrease in perormance. Conley urther expla

that its a matter o challenging your sta to open new doors. Wheits nding new clients or selling new products, it will inspire thetake risks, discover new ideas and excel as a result.

Distributor Panel Facilitated by Peter GarzonePresident, Proessional Salon Services

Max Wexler President, Beauty Crat

Louis Di Domenico Regional Sales Mgr, DePasquale Salon Syste

Patty Schmucker President, Perormance Branding Servic

Tom Conley Sales Manager, Marshall Supply Co.

The Age o Naturals Workshop & Going Natural Panelnsights on Natural Brands rom Cosmopro North America 2008

PBA Distributor Forum on Best Practices

Peer-to-Peer NetworkingEducation at Cosmoprof North America 200


9/20

or several years now, PBAs Nail Manuacturers Council (NMC)

as been working with various organizations around the world to

dapt its inormational brochures to other countries and cultures,

nd to then publish them as co-branded educational literature.

These materials are generally oriented towards health and

aety issues with an eye towards educating nail industryroessionals and consumers. Organizations then distribute

hese co-branded materials to beauty proessionals in their

espective countries. As you can imagine, these opportunities

ecome a win-win or everyone involved (manuacturers,

istributors, proessionals/technicians, governments and

ndustry groups).

So ar, the NMC has co-branded educational materials with the

nternational Nail Technician Association (INTA) representing

echnicians in the United States and the Australian Proessional

ingernail Association (APFA) in Australia. Now, PBA is on the cusp

a very signicant step orward by partnering with HABIA (habia.

rg), an important UK government-approved, standards-settingody or hair, beauty, nails and spas.

The exceptional volunteers

o PBAs NMC have worked

with HABIA or nearly two

years to bring this project

to ruition. By co-branding these

educational materials with PBA, HABIA a government sanctioned body provides an endorseme

the inormation developed by the NMC. Just as exciting

with longer-term implications is that this endorsement stro

suggests that PBAs inormation will be relied upon he

when standards and regulations are developed in the UK. By

measure, this is a major victory or the NMC and PBA!

The NMC is in the process o nalizing the brochures with HA

but existing materials written or both the consumer and the s

proessional are already available at probeauty.org/nmc.

Also new or PBAMembers in 2009!All ISSE educators who are

currently PBA members or w

become PBA members or 20

will receive special educato

benets. Please contact Kathr

Compton, Education & Progr

Development Coordinator, a

[email protected] or

800.468.2274 (480.281.0424) x

or more details.

New PBA Distributor/Store MembersApril 1 June 1

Beauty Solutions, LLC (Santa Cruz, CA)

Dream Girls BeautySupply, Inc. (New York, NY)

Martinni Beauty, Inc. (Pinole, CA)

Note: This does not include renewing members.or a ull list o PBA members by section, pleaseisit probeauty.org/directory.

New PBA Manuacturer/Rep MembersApril 1 June 1

1-800-Pedi-Spa (Bentonville, AR)

4-eyez (Scottsdale, AZ)

AHNU (Petaluma, CA)

Bianco Brothers Instruments (Brooklyn, NY)

Continuum Footspas (New Berlin, WI)

Pure Body Elements (Aliso Viejo, CA)

Simco Products Company (Paramount, CA)

PBAs Nail Manufacturers Council (NMC)Goes Global and Scores a Major Victory with HABIA

Reserve Your Space atthe International Salon & Spa Expo 2009!

ISSE 2009 is selling out ast and has limited exhibit and education space available. Reserve your booth space

today by downloading a Request or Space online at probeauty.org/isse/exhibitors. Or call 800.468.2274

(480.281.0424) x121. Companies who have previously exhibited at ISSE can submit their request or space

online with their previous login.

To Submit Your ISSE 2009 Education Proposal Visit:

probeauty.org/isse/exhibitors

Manufacturer/Rep Section

Request Your Education Space Online - New for ISSE 2009!You can now submit your entire Education Proposal or next years ISSE online. The

ISSE Education Department will no longer accept any paper orms. Education proposals

and all classroom inormation or the ISSE 2009 Show Program and Pre-Show Brochure

must be submitted online.


10/20

Salon/Spa Section

probeauty.org

Las Vegas Learning Lounge Combats Compensation

Newly introduced to Cosmopro North America was the return

PBAs Learning Lounge, which delivered strategies to Combat

Compensation or salon/spa owners, managers and key sta.

Attendees had an opportunity to learn rom the industrys leading

xperts on compensation options or their salons.

arry Kopsa, CPA and partner in Kopsa Otte CPAs, kicked o

he program with tips on how to provide ringe benets while

emaining protable and what employee records to keep to protect

our business rom lawsuits.

The educational company panel ollowed with insight into the

ompensation plans available to salon/spa owners, how to

ransition rom one compensation plan to another and how to turn

our largest expense line item into a prot.

When transitioning, you have to present the new process to

veryone together to make sure theyre on the same page and then

meet with each sta member individually to review where theyre

t. Then, you have to be open and accepting to their emotions

ecause they will be involved, stated Bert Carder o YBN.

n the aternoon, Ernest Caldern, o Caldern Law Oces, examined

ome o the common mistakes, myths and hazards acing salon/spa

wners around the country in regards to common law issues.

Wrapping up the day, the salon owner panel oered rst-hand

nowledge and experience on how to retain sta, compensate

managers, develop a successul change-over strategy, as well as

ther topics important to new and veteran salon owners.

When asked about how to compensate a manager, Scott J. Buchanan

Scott J. Aveda Salon and Spa, explained that it depends on

he manager. I implement bonuses or the ront desk managers

when they reach their goals to keep them motivated. But, my foor

managers arent as goal oriented, so I pay them salary.

ohn Galietti, o Xenas Beauty Company, sparked many attendees

nterest when he shared how he and his wie changed their salons

ompensation plan. We redesigned our company structure and

implemented regular communication with our team. We led

team with honesty and ethics to the best o our ability to prov

them we valued them and the importance o their salary.

Educational Company Panel

Facilitated by Jeanine ONeill Blackwell

Founder, Inyu Training

Neil Duco Founder/CEO, Strategies

Peter Mahoney Owner, Salon Resource

Group o Companies and President,

Salon Consultants International

Bert Carder Founder/CEO, YBN

Salon Owner Panel

Facilitated by Cary OBrien

Owner, Cary OBriens Design & Color Spa

Orlando Cumberlander Noir et Blanc

Marilyn Ihlo Ihlo Salon and Day Spa

John Galietti Xenas Beauty Company

Patricia Helmandollar Savvy Salon and Day Spa

Scott J. Buchanan Scott J Aveda Salon and Spa

New PBA Salon/Spa Members

April 1 June 1

Alices Beauty Salon (Issaquah, WA)

Austin Kade Academy (Idaho Falls, ID)

Bella Luci Salon (Poughkeepsie, NY)

Belli Belli (El Cajon, CA)

Daralenior (Chicago, IL)

lla Rouge Beauty

(Hurstville NSW, Sydney - Australia)

sthetica (Bualo, NY)

Hairdoctors Salon and Spa (Hialeah, FL)

La Poupee Beauty Center

(Abu Dhabi, United Arab Emirates)

Mancuso Salon and Spa (Sparta, NJ)

Ohana Salon and Spa (Scottsdale, AZ)

Rumours Salon and Spa

(Virginia Beach, VA)

Saab Salon Spa (Ottawa, ON - Canada)

Salon Ave and Day Spa (Shoreview, MN

Salon Gique (Broussard, LA)

Tennesse Salons, LLC (Hixson, TN)

The Polished Capitol Group (Houston, TX

Tigerlilie Salon (Chicago, IL)

Note: This does not include renewing memFor a ull list o PBA members by section, p

visit probeauty.org/directory.

C o m b a tC o m p e n s a t i o n

PBA Best Practice Club Web Workshops:Catch them all online!

Download Online: Sta Recruitment (Free Trial Worksho

with Robert Cromeans, Lina Heath and Scott J. Buchana

Download Online: Sta Retention with Frank WesterbeDownload Online: Increasing Productivity

with Van Council and Eric Fisher

October 20, 2008 - 3:00pm EST:

Developing Your Leadership Bench

with Eveline Charles and Marilyn Ihlo

November 17, 2008 - 3:00pm EST: Increasing

Protability with Scott J. Buchanan and Sasha Rash

To learn more, register or the next workshop or

download the videos and handouts rom the rst three

workshops, just visit probeauty.org/bpc!


11/20

More than 500 members o City o Hopes

proessional salon group presented industry

veteran Carmen DePasquale with the 2008

Spirit of LifeAward. The award was presented

at a dinner held at Mandalay Bay Resort and

Casino in Las Vegas on July 14.

The Spirit of LifeAward is City o Hopes most prestigious honor

nd recognizes outstanding philanthropic commitment. City o

Hope is a leading biomedical research and treatment institution

or cancer, diabetes and other lie-threatening diseases.

As the National Proessional Salon Industrys 2008 honoree,

DePasquale created a undraising campaign called Beauty

Can Cure, which brought together the entire beauty industryncluding manuacturers, distributors, salons, spas and beauty

chools. Collectively, the industry worked together to raise over

1.2 million dollars or City o Hope.

I am both honored and humbled to be the recipient o the City o

Hopes 2008 Spirit of LifeAward, said DePasquale. Our industrys

ong history o joining together to make an impact in supporting

hese undraising eorts is inspiring. With the success o the

Beauty Can Cure campaign, we are truly making a dierence in

he lives o patients and their amilies across the country.

About City o Hope

City o Hope is a leading research and treatment center

or cancer, diabetes and other lie-threatening diseases.

Designated as a Comprehensive Cancer Center, the

ighest honor bestowed by the National Cancer Institute,

nd a ounding member o the National Comprehensive

Cancer Network, City o Hopes research and treatment

protocols advance care throughout the nation. City

o Hope is located in Duarte, CA, just northeast o

os Angeles, and is ranked as one o Americas Best

Hospitals in cancer and urology by U.S. News & World

Report. Founded in 1913, City o Hope is a pioneer in the

elds o bone marrow transplantation and genetics. For

more inormation, visit cityohope.org.

Carmen DePasquale

Receives Spirit of LifeAward and

Raises $1.2 Million for City of Hope Waxig

Nationacros te

Supported by

Satin Smooth is committed to raising money forBreast Cancer Awareness. With your help,

we can make it happen.

If you are a Satin Smooth Salon or Spa,join us in the fight against breast cancer.

On October 12, 2008, Satin Smooth needsyou to donate your time, location and

waxing services. All proceeds from thatday will be donated to City of Hope.

Satin Smooth will support you withwaxing products and marketing material to

make this event a great success. Just fill out anapplication or call us at 800-366-5391,

and find out how you can help.

Thank youfor making a difference.

BecusWe Cr


12/20

WashingtonUpdate

Summer 2008

A special print edition of the governmentaffairs e-newsletter for members of thProfessional Beauty Association

the

probeauty.org/advocacy


13/20

government advocacy

business tools

education

networking

and more

The Voiceo the ProessionalBeauty Industry

The Proessional Beauty Association

(PBA) is the countrys leading non-

proft trade association or the beauty

industry. Made up o manuacturers,

distributors and salons/spas PBA is

guided by the goals o enhancing the

power, perormance and perception o

the proessional beauty industry.

Through direct lobbying, grassroots

engagement and involvement in

strategic coalitions, PBA advocates

the interests o members on ederal

and state policy issues that directly

impact our members bottom line.

L to R: Trent Day from Scruples,

US Rep Blackburn (TN) and Eric

Schwartz from OPI at WTOW in

Washington DC.

Gov Arnold

Schwarzenegger

(CA) and PBA

Executive Director

Steve Sleeper.

PBA Government Affairs Director

Sam Leyvas and Gov Mitt Romney

at RGA in Miami.

Paul Brown lends his

services at WTOW.

WTOW attendees

ham it up!

WTOW participants receiving complimentary

makeovers courtesey of industry volunteers.


14/20

&

hen we irst launched our national advocacyand government aairs program, we had a

undamental understanding that individuals

and businesses join together in an organization

like PBA to create a more powerul voice on

the issues that matter most.

Public policy and perception can have a

proound impact on the proessionals,

companies and organizations that populate

the proessional beauty industry. PBA knows

how vital it is to prepare or tomorrow by

establishing a prominent place at the policy-

making table today. Thats why we continue

to cultivate a strong and respected voice in

support o our industry at the ederal and statelevels building relationships, earning trust and

mobilizing resources every step o the way.

All o the work we are orging in the public

policy arena is supported by individuals like

you citizens o a dynamic industry who

understand the real cost o apathy and the truepower o ideas and action.

In an inormation-driven economy, PBA

knows its not enough just to be part o the

conversation. Thats why we are ocused

on marshaling our resources to transorm

discussion into action, building and ensuring a

bright uture or our industry.

Its our pleasure to share with you the

contents o this special print edition o PBAs

The Washington Update.

With kind regards,

Lee Rizzuto, Jr.

ChairPBA Governing Council

Frank Zona

ChairPBA Government Aairs Committee

Letter to Our Industry

Momentummoving forward and creating changecontinues to be a driving theme for our industr

and the Professional Beauty Association

W


15/20

PBA Members in Action

Advocacy on the Web

Are you part o the new Online Activist crowd yet? I not, you need to be. PBA provides

a one-stop-shop or all your advocacy needs be it nding inormation on issues

important to our industry or simply identiying your elected representatives. Armed

with only a ZIP code, you can identiy and contact your elected ocials at the ederal,

state and local level. Crunched or time? We understand. PBA provides pre-written orm

letters that you can use i your time is short but you have something to say. Join the

thousands o beauty proessionals rom around the country who have already made

their voices heard! probeauty.org/advocacy

Nail Manuacturers Council (NMC)

The NMC is represented by PBA member companies that produce nail care products. The

NMC proactively responds to legislative and regulatory attention on the nail industry. It also

works to educate nail industry proessionals and consumers about issues aecting nail care

products and services. probeauty.org/nmc

Vote or Beauty!

Elected ocials exist to represent our views and interests, but its up to us to

start the conversation. One o the best ways to get heard is also the easiest: just

vote! Stop by PBAs online election center to register to vote, learn more about the

candidates and issues and how to vote by mail! probeauty.org/vote08

Join the Grassroots Network

As an active member o the proessional beauty industry, your responsibility to

communicate with your elected ocials is especially great. You are a highly respected

business proessional and as a result, you have the ability to be a powerul voice

or our industry. Concerns expressed by constituents help infuence a legislators

position and the more strongly a constituent group can articulate its concerns, the

greater the chances elected ocials will pay attention and take action.

PBA has organized a strong network o volunteers willing to contact their elected

ocials as needed. Our promise is to keep you inormed on the issues

that aect your bottom line and to alert you when its time to reach

out to your elected ocials. Join the Grassroots Network today!



16/20

License Mobility Project

Want to make a positive impact on your industry simply by typing your name? Then sign

the online petition urging lawmakers to support license mobility making it easier or

licensed salon proessionals to relocate rom state to state. The petition is part o the

License Mobility Project, a coalition eort o industry trade groups to lobby state licensing

boards and legislators on this important issue. probeauty.org/licensemobility

Welcome to Our World (WTOW)

Welcome to Our World is an all-industry event proudly sponsored by the Proessional

Beauty Federation. WTOW has become the most popular event on Capitol Hill and an

annual tradition in Washington, DC.

Hosted in the halls o Congress, salon proessionals rom around the country converge on

the Capitol to share an evening with members o Congress, proessional and personal staand those interested in learning more about a dynamic industry.

With complimentary haircuts, mini-manicures and

neck-and-shoulder massages, guests get to personally

experience the skills and services o the countrys

proessional beauty industrywhile learning more

about industry priorities. probeauty.org/wtow

Lobbying Capitol HillJoin ellow PBA members as we take Capitol Hill by storm! While salon industry

proessionals rom around the country come to Washington to participate in Welcome to

Our World they also spend the morning visiting with their representatives in Congress to

talk about all the opportunities and challenges acing our industry.

PBA will work with interested attendees to make appointments to

meet with their members o Congress and/or their proessional sta.

PBA helps arm volunteers with talking points about the issues

that matter most to their business, such as mandatory leave

regulations, merchant credit card ees, tax issues and more!

probeauty.org/wtow

Have a legislative issue that concerns you

Call PBAs Government Aairs Hotline to discussyour issue and nd practical ways to get involved.

Government Aairs Hotline

800.468.2274 x118


17/20

Congress Considering New Beauty & Cosmetic Regulations

The Energy and Commerce Committees Subcommittee on Health is currently working

on drat legislation known as the Food and Drug Administration (FDA) Globalization Act

o 2008. The drat legislation includes mandatory registration o any acility engaged

in manuacturing, processing, packaging or holding cosmetics in the United States or or

import into the United States. Registration is required on an annual basis and acilities

will be subject to a $2,000 registration ee. Other provisions include mandatory adverse

event reporting, mandatory acility inspections and an annual registration ee o $10,000

or imports. PBA is concerned that the current language is overly ambiguous and a burdenon small businesses. PBA is working with other industry organizations to examine the ull

impact o the proposed legislation.

Status - Currently in drat orm; more intense action likely in 2009.

Salon Owners Push or FICA Tax Credit Legislation

$11,000 is what the average salon loses in tax credits or taxes paid on employee tips. There

is legislation pending beore Congress that would give salon and spa owners a dollar-or-

dollar tax credit on the 7.65% FICA taxes paid on tip income. The restaurant industry secured

a FICA tax credit several years ago and PBA is working hard to advance this issue or ourmembers. The Small Business Tax Equalization & Compliance Act (or HR 3016) currently has

29 bi-partisan cosponsors in the House o Representatives.

Status - HR 3016 currently pending in the U.S. Congress.

Action Alert - PBA members are strongly encouraged to contact their members o Congress.

New VOC Regulations Coming Soon

The Environmental Protection Agency (EPA) is on the cusp o amending the 1998 national

Volatile Organic Compound (VOC) emission standards or consumer products. The VOC

standards regulate a variety o consumer productsrom air resheners and engine cleanersto hairsprays and nail polish removers. Although the timeline has been a moving target, the

EPA has indicated that they anticipate a public release o the proposed amendments in

September o this year. The EPA is expected to increase the number o product categories

regulated rom 24 to 56. Additionally, the VOC limits or most categories will be lowered. For

hairspray in particular, the EPA is ollowing the lead o the Ozone Transport Commissions

(OTC) model rule by lowering VOC content limits rom 80% to 55%. For about a dozen states,

the 55% limit is already the standard. Additionally, several more states are implementing a

55% content limit in January 2009.

Status - EPA expected to issue nal rule in April 2009.


2008 Legislative Briefng

The 2008 legislative calendar has been extremely active at the ederal and state level. As the voice

o the beauty industry, PBA monitors the political landscape and is a vocal advocate on public

policy issues that impact our membersin Washington, DC and beyond. To learn more about any

o these legislative issues, visit probeauty.org/advocacy or call the Government Aairs Hotline at

800.468.2274 x118.


18/20

Mandatory Paid-Leave Laws Threaten Small Businesses

San Francisco and Washington, DC became the rst two cities to approve mandatory paid

leave laws or small business employees and were likely to see many more proposals

at the state level in the coming year. Paid sick leave mandates assume that small business

owners do not provide fexible leave policies, which isnt true. While its dicult or a small

business to ll a gap when an employee is absent, according to a recent Small BusinessPoll, 96% o small business owners provide fexible working hours or employees when

personal situations arise and 75% already voluntarily oer some orm o paid sick leave to

employees. PBAs policy position opposes government regulations like mandatory paid sick

leave because they orce small business owners to implement policies that may not be in

the best interest o their companyor their employees.

Status - Caliornia legislation died in 2008; likely to see strong activity in many

more states in 2009.

Elimination o LIFO Accounting Method

Bad or Distributors & Manuacturers

A permanent repeal o the use o the Last-In, First-Out (LIFO) inventory accounting

method would translate into a massive tax increase or hundreds o thousands o American

businesses. LIFO is an inventory accounting method used by companies throughout the

U.S. economy to determine both book income and tax liability. The restricted use or outright

repeal o LIFO is likely to have ar-reaching and potentially damaging eects on companies

within the proessional beauty industry that rely on eective inventory management to

remain protable. Distributors, which by denition hold and maintain extensive inventories,

could be seriously impacted by a loss o revenue through a largely increased tax burden.

Although the proposed repeal o LIFO was recently deeated in Congress, it is very likely that

this topic will resurace particularly given the increased pressure rom Congress to close

the ederal tax gap.

Status - Potential to resurace in 2009.

Card Check Law and Mini Labor Unions

The so-called Employee Free Choice Act, also known as Card Check, is legislation by

the nations labor unions aimed at olding more employees into union membership.

The legislation would completely change the economics o union organizing by making

it cost eective or unions to go ater Main Street businesses, small service and retail

establishments and industries that have never experienced unionization beore including

the beauty industry. With Card Check, once a union persuades more than hal the workers

to sign membership cards, the union would automatically be certied. Workers would be

members o the union even i they had reused to sign the cardand it would be illegal

or workers to hold a secret ballot election. Another strategy is allowing the creation o

mini-unions. Union organizers would be allowed to sign up two or three employees in a

business and then a so-called mini-union is created. As with any union, employers would

have to collectively bargain with employee unions.

Status - Bill was approved by the House o Representatives;

but died in the U.S. Senate. Extremely likely issue will resurace in 2009.


19/20

b t / d

PBA Government Affairs Committee

Frank Zona, ChairZona Salons

Serena Chreky

Andre Chreky, The Salon Spa

Eric Schwartz

OPI

Max WexlerBeauty Crat Supply & Equipment Co.

Sam Leyvas

PBA Director Government Aairs

Lee Rizzuto, Jr., ChairConair Corporation

Josh Haetz, Vice ChairThe Raylon Corporation

Serena Chreky, Secretary-Treasurer

Andre Chreky, The Salon Spa

Sydney Berry

Salon Services & Supplies, Inc.

NeCole Cumberlander

Noire Et Blanc

John Galietti

Xenas Beauty, Co.

Brian Graham

Nioxin

Bruce Selan

Zotos Corporation

Max Wexler

Beauty Crat Supply & Equipment, Co.

Steve Sleeper

PBA Executive Director

PBA Governing Counci

To learn how you can

get involved, contactthe ProfessionalBeauty Association at800.468.2274 or visitus at probeauty.org.


20/20

Professional Beauty Association

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eWashington

Update

PBA Progress Summer08 Newsletter

Documents