PAYPAL FOR MAGENTO EXPRESS CHECKOUTinfo2.magento.com/.../images/PayPal-ExpressCheckoutforMagento.pdfPAYPAL GIVES SHOPPERS THE BEST CHECKOUT EXPERIENCE Customers: Over 140 million active

PAYPAL FOR MAGENTO – EXPRESS CHECKOUT

Confidential and Proprietary

2014

AGENDA

Express Checkout Flow

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Mobile Express Checkout

PayPal and Magento

Why PayPal & Express Checkout?

PAYPAL GIVES SHOPPERS THE BEST

CHECKOUT EXPERIENCE

Customers: Over 140 million active registered PayPal accounts

and is available in 193 markets.*

Convenience: Speed through checkout across thousands of sites

with a consistently great and convenient payment experience.

Speed: No need to retype payment details.

Secure: All payment types held securely in a single virtual wallet.

PayPal Mobile & In-Store: Extending payment innovation via

mobile and in-store solutions.

* PayPal Q4 2013 Fast Facts

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EXPRESS CHECKOUT (EC)

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BENEFITS

Fewer clicks, more sales

* Dec 2010 – Feb 2011 comScore survey of 15 of the Top 100 Internet Retailers using PayPal.

** July 2010 Ipsos Public Affairs study conducted on 805 PayPal merchants.

*** PayPal Q4 2014 Fast Facts

Adding the PayPal

EC button on the

merchant’s site can

decrease shopping

cart abandonment

and help boost

sales.**

EC users are 115%

more likely to

complete their

purchase than

shoppers who used

other, non-PayPal

payment options. *

EC can open

the door to over

140 million

active PayPal

accounts. ***

EXPRESS

CHECKOUT

EXPRESS CHECKOUT – CUSTOMER VIEW & BEST

PRACTICES

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STEP 1: LOGIN

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STEP 2: REVIEW

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STEP 3: PLACE ORDER

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THE RESULT

• Express Checkout dramatically increases conversion

• Help grow sales from over 140 million active accounts seeking the PayPal way

to pay *

See up to an 18%** increase in sales with Express Checkout.

Input

ID

info

Input

payment

data

Input

delivery

address

data

Confirm

basket Process

payment

Input

buyer

address

data

Add

shipping

costs

Login to

PayPal

Review

payment

Standard

Checkout

Payment

complete

Payment

complete

Typically 6+ data fields and lots of keystrokes

1 or 2 data fields and two clicks

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* PayPal Q4 2013 Fast Facts

** July 2010 Ipsos study conducted on 805 PayPal merchants.

PP REVIEW

YOUR INFO

PAGE

BML RADIO BUTTON

SELECTED

Offers merchants a

financing option on

their site through

Express Checkout

The merchant gets

paid up front

Consumers get 6

months to pay on

purchases of $99+

Increases average

order value for the

merchant by offering

financing

Currently U.S. only

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FINANCING AVAILABLE IN EXPRESS

CHECKOUT WITH BILL ME LATER®

DRIVE CUSTOMER CONVERSION

comSCORE studied (2010-2011) the purchase processes at 15

Internet Retailer Top 100 merchants – including several top ten

retailers*:

• PayPal Express Checkout outperformed merchant checkout,

more than doubling conversion on the cart page.

• Express Checkout users are 115% more likely to complete

their purchase than shoppers who used other, non-PayPal

payment options.

• Walmart.com, GoDaddy.com, and Buy.com are just a few of

the leading online retailers who converted new customers and

bumped up sales by up to 18%.

* Dec 2010 – Feb 2011 comScore survey of 15 of the Top 100 Internet Retailers using PayPal.

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comSCORE. RESULTS 2011

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MOBILE SOLUTIONS

MOBILE EXPRESS CHECKOUT

BENEFITS Create the best mobile payment experience for on-the-go buyers.

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More customers

• Of our 140+ million active registered accounts around the globe*, there are at least 17 million active mobile users of PayPal.

Rapid growth in the mobile space

• In 2013, PayPal processed $27 billion in mobile payment volume…that’s a nearly 100% increase over the $14 billion PayPal processed in mobile payment volume in 2012!**

Boost sales

• Don’t miss out on the mobile shopping boom to help drive a double-digit sales lift and up to a 34% increase in conversion.***

Secure

• Mobile payment process lets customers avoid entering sensitive financial information in public, so they can buy with confidence.

* PayPal Mobile Fast facts

** PayPal Q4 2013 Fast Facts

***Internal PayPal A/B test conducted from April to May 2011

PAYPAL MOBILE-OPTIMIZED CHECKOUT

THE BEST MOBILE EXPERIENCE

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Step 1

Customer selects an

item on the mobile-

optimized website

and checks out with

PayPal.

Step 4

Payment

confirmation is

sent to customer.

Merchant gets paid.

Step 2

Customer logs in to

PayPal.

Step 3

They confirm their

shipping address

and payment

method and

complete the order.

PAYPAL AND

MAGENTO

SETTING UP EXPRESS CHECKOUT

For information on setting up PayPal Express Checkout Integration, click on

the following links:

Getting Started - http://bit.ly/1fS1Mxm

Setting Up - http://bit.ly/1dMEq9T

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SETTING UP EXPRESS CHECKOUT

BEST PRACTICES – TIPS FOR GETTING

NOTICED BY PAYPAL SHOPPERS.

Promote PayPal above the fold (no scrolling) on both your site’s

homepage and in your product pages.

Offer Express Checkout as a shortcut to consumers so they don’t have to

go through your site’s full registration flow.

Use official PayPal shortcut buttons placed near regular checkout buttons

on the checkout page:

Don’t forget to include your logo on the PayPal page for cross-promotion!

Source: PayPal’s Best Practices

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THANK YOU!

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We’ll now take questions.

More questions? Give us a call at 1-877-579-5973 OR

visit anytime at www.magentocommerce.com/paypal