Payment and Promotions Platform CONFIDENTIAL 1 © 2011 TrialPay. All rights reserved. Data in Online Payments CEO, TrialPay Alex Rampell
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Payment and Promotions Platform CONFIDENTIAL 1© 2011 TrialPay. All rights reserved.
Data in Online Payments
CEO, TrialPay
Alex Rampell
Payment and Promotions Platform CONFIDENTIAL 2
Most payment companies focus on how much to charge per transaction without upsetting merchants.
TrialPay’s Philosophy
Payment and Promotions Platform CONFIDENTIAL 3
TrialPay’s Philosophy
At TrialPay, we think payments should be free.
Payment and Promotions Platform CONFIDENTIAL 4
TrialPay’s Philosophy
The value of a transaction is not the fees—it’s in the data.
Payment and Promotions Platform CONFIDENTIAL 5
Who Benefits From Online Transactions Today?
Retailer:
Payment
Company:
Shipping
Company:
Oil Company:
Search Engine:
Travel Site:
Payment
Company:
Oil Company:
Search Engine:
Search engines can take 30% because they are generating
customers
Search engines can take 30% because they are generating
customers
Payment companies take 2-3% but merchants hate
paying that
Payment companies take 2-3% but merchants hate
paying that
Payment and Promotions Platform CONFIDENTIAL 6
The Value of Data From Transactions Often Exceeds Fees
Fees
• Interchange
• Shipping
• Manufacturing Costs
• Taxes
• Fuel Costs
Data
• Contact Information
• Demographic Data
• User Intent
• Purchase History
• Spending Patterns
CommoditiesMerchants push the price down as
much as possible
CommoditiesMerchants push the price down as
much as possible
Unique AssetsMerchants clamor to reach new,
targeted customers
Unique AssetsMerchants clamor to reach new,
targeted customers
Payment and Promotions Platform CONFIDENTIAL 7
Demographic Information
Type of Data From Transactions
Location
Purchase
User Intent
age, gender, language
store address, city, state, country
both as a discrete unit and as a series
reason for purchase, future purchases that will be necessary
Payment and Promotions Platform CONFIDENTIAL 8
Name: John Doe
Email: [email protected]
Age: 40
Gender: Male
City: San Francisco
Purchase History: Tennis Racquet, Athletic Shoes, Clothing
Buying Behavior Can Be Inferred From Data
John DoeAmazon Shopper
Payment and Promotions Platform CONFIDENTIAL 9
Buying Behavior Can Be Inferred From Data
John DoeAmazon Shopper
Tennis Lessons
Tennis Equipment
Tennis Club Membership
Tennis Match Tickets
Payment and Promotions Platform CONFIDENTIAL 10
Payment companies are in the best position to send customers because they can:
Payment Data Presents Opportunities
12
Collect and aggregate data (Amazon for everything)
Monetize data (respectfully, without selling data)
It’s easy to see how this is worth more than 2%...
Payment and Promotions Platform CONFIDENTIAL 11
Collect and Aggregate Data
Retailers use aggregate purchase and browsing history to suggest products:
Cross-Sells:
Retargeting:
Payment and Promotions Platform CONFIDENTIAL 12
Collect and Aggregate Data
Source: Hunch.com
Payment and Promotions Platform CONFIDENTIAL 13
Monetize Data
Payment and Promotions Platform CONFIDENTIAL 14
Payment companies can monetize data collected from transactions to generate more transactions
It’s why the value of data > fees
Monetize Data
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