Payless® Car Sales Franchise Opportunity - :: …client.dealeractive.com/userfiles/pgrp/Dealer... ·  · 2014-02-11SUCH REGISTRATION DOES NOT CONSITUTUE APPROVAL, ... •A regional

Payless® Car SalesFranchise Opportunity

MN File #F-6677 – For CA: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES

NOT CONSITUTUE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE

INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. For NY: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the

Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

TODAY’S AGENDA• Our Corporate Structure

• Awarding a Payless® Car Sales Franchise

• JM&A Group Relationship

• Payless Assurance® - Our Certified Pre-Owned Product

• Avis Direct - Purchasing Vehicles From Our Fleet

• Marketing

• Payless® Website

• Initial and Monthly Investments

• Why Purchase a Payless® Car Sales Franchise?

• Franchise Disclosure

America’s Used Car Company ®

CORPORATE STRUCTURE• Headquarters – Parsippany, NJ

• Parent company – Avis Budget Group, Inc. (ABG)

– More than 30,000 employees and 10,000 locations in 175 countries

– Operating Entities:

– Avis® Car Rental

– Budget® Car Rental

– Budget® Truck Rental

– Payless® Car Rental

– Payless® Car Sales

– ZipCar®

A good deal better… online ®

AWARDING A FRANCHISEThe ideal franchise candidate is an experienced automotive professional and/or dealer group that possesses:

– Strong management and marketing background

– An excellent business reputation

– The net worth and other tools to support a planning volume of 50+ vehicles per month for the Franchised Business

– The right location and facility

– A commitment to selling quality Certified Pre-Owned vehicles

Our anticipated dealer mix is:

– 90% dealers with a manufacturer affiliation

– 10% well-qualified independent dealers

Drive More…®Pay Less

JM&A RELATIONSHIP

In 2011 Payless formed a strategic relationship with the JM&A Group, one of

the largest independent providers of F&I products in the automotive industry.

JM&A facilitates the following areas within the Payless® franchise system:

– Exclusive Provider for the Payless Assurance® Certified Pre-Owned

program

– Preferred Provider for all F&I products

– Preferred Provider for training in the sales department, service

department, and F&I department

America’s Used Car Company ®

PAYLESS ASSURANCE®Payless Assurance® is our private-labeled Certified Pre-Owned program.

The program includes:

• Point-of-sale marketing materials

• 125-point vehicle inspection

• Vehicle History Report (VHR)

– AutoCheck® is endorsed, and the cost of the VHR is reimbursed

– CarFax® is also acceptable

• Limited warranty

• Travel breakdown protection

• Roadside assistance

• SiriusXM® Satellite Radio

A good deal better… online ®

PAYLESS ASSURANCE®

Point of sale marketing materials include:

– Monroney-style window sticker

– Window side sticker of inspected items

– License plate

– Mirror hang tag

– Window flag

– Warranty folio

– String banners

– Wall posters

– SiriusXM® window sticker

Drive More…®

Pay Less

America’s Used Car Company ®

WALL POSTERB

A

N

N

E

R

AVIS DIRECT

• Avis Direct is our direct-to-dealer sales program where you can purchase Avis®, Budget®, Payless®, and ZipCar® vehicles from our fleet. It’s easy, fast, and fee-free.

• Avis Direct Advantages:

• Approximately 350,000 professionally maintained vehicles available for purchase annually

• No enrollment or buy fees

• Hi content, high grade condition vehicles

• Online photos and condition reports

• A regional consultant available to work with you

A good deal better… online ®

MARKETINGMarketing Strategy: Payless® sells Certified Pre-Owned vehicles to value-conscious customers looking for a superior car buying experience.

Our target market is traditional used car buyers and buyers interested in alternatives to purchasing a new vehicle.

Marketing Mix:

• Product: Late model Certified Pre-Owned vehicles

– Current to 5-year old vehicles with less than 80,000 miles

– Payless Assurance® Certified Pre-Owned

• Pricing: Payless® vehicles are value priced, yet look great and have many years of service life remaining

– Payless® is an action-driven brand name

• Drive More…® Pay Less

Drive More…®Pay Less

MARKETING

• Place: Payless® Car Sales franchised dealer locations across the country

• Promotion:

– www.paylesscarsales.com and our dealer’s websites

• A good deal better…online®

– Dealer local market advertising

– The New Car Alternative

• Why pay the difference if you can’t tell the difference?

– Nationwide system of quality dealers

• America’s Used Car Company®

America’s Used Car Company ®

TRADEMARKS

A good deal better… online ® 12

Payless® WebsiteDealerActive, LLC is the Exclusive Provider for our corporate website www.paylesscarsales.com and the Payless® website for each of our dealers.

• Website

– Dedicated Account Representative

– Custom Lead Generating Forms = Higher Conversions

– Specials Page

– Coupons

– SEO

– eCARmerce

• Inventory Management & Distribution

– Automatically send your inventory to AutoTrader, Cars.com, and over 50 free listing sites

Drive More… ®

Payless® Website

• Responsive Website Technology

– Optimizes and resizes automatically for computer, tablet & phones

– Creates a better experience for the visitor

– Registers stronger SEO results and Google Page Ranks

– Google & Bing recommended

– Consolidate your analytics & reporting

– The best tablet & mobile display

– Increased consumer usability

– Easier site management

Drive More… ®

Payless® Website• Video with YouTube

– Human Voice Video

– Fully Automated and Generated

– 4x Higher Click Rates

– Increase your vSEO

• Coupon Lead Generator

– Increase site leads by 25-35%

• eCARmerce

– Engage consumers more quickly

Drive More… ®

INITIAL AND MONTHLY INVESTMENTS • Initial Franchise Fee

– $30,000 for a 5-year license (good till April 2014)

• Monthly Royalty Fee

– $200 per month paid on the 15th of each month

• Participation in:

– Payless Assurance® Certified Pre-Owned program thru JM&A Group

• Pricing varies by state

– Payless® Website thru DealerActive

• $1,145 per month + any other services you request

America’s Used Car Company ®

WHY PURCHASE A FRANCHISE FROM

PAYLESS?Distinct Brand Identity

Clear Marketing Message

Payless Assurance® Certified Pre-Owned

Vehicle Purchasing From Avis Direct

Work With The Best: JM&A Group, DealerActive, eXteresAUTO

Ongoing Support

A One-Stop Automotive Solution is Available:

Payless® Car Sales + Payless® Auto Service Center + Payless® Car Rental

America’s Used Car Company ®

Franchising Disclosure

This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. We offer franchises solely by means of our Franchise

Disclosure Document. Certain states and foreign countries have laws governing the offer and sale of franchises. If you are a resident of one of

these states or foreign countries, we will not offer you a franchise unless and until we have complied with all applicable legal requirements in your

jurisdiction.

MN File #F-6677 – For CA: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES

NOT CONSITUTUE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE

INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. For NY: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the

Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.