Paying attention assignment

Wake up and PayAttention to

the Coffee

6 coffee visits

3 Starbuck locations

3 Independent Coffee Houses

Do well-stocked shelves matter?

Hmmm...

How does a crowded store affect the experience?

Natural lighting is inviting

or not

Insights:

• It’s not about the coffee

• It’s not about the food

• It’s about the experience

Opportunity

• There is a market for providing small coffee shops with good interior design that would have a positive impact on gross sales and customer retention.

John RogersCoffee Lover