Payforit 4 Case Study

Optimising Payforit

Chris Newell

Payforit Experience

Using Payforit since May 2009

200 active Payforit clients Spare room

Virgin Trains, Cross country trains

Secure Trust bank

Cashbackcard.com

Co-chair of AIME Payforit group

AIME board member

Embed approach

Page drop off

- 50%

Latency

Creates drop in transactions

Site becomes frustrating to use

10%+ people typically abandon

Image optimization, CDN, caching

MT Hyperlink

Issues to watch for

Blackberry pin difficulties

Harder to remember pin code

Message delivery speed

MO method

MT-MO Hybrid

Analyse your site

Log & timestamp every action

Monitor to improve:

• Latency

• Dwell time

• Drop off points

Split test improvements

Average time on first page

Mobile

Single click: 12 seconds

MT method: 34 seconds

MO method: 82 seconds

Web

MT method: 26 seconds

MO method: 60 seconds

Case Study

Uk’s #1 flat sharing website

Someone finds a flatmate every 3 mins

Freemium model

• Pay to view landlord details early

• Pay to boost your advert

Spareroom.co.uk

Payforit 3 Payforit 4

Find out more

AIME seminar @ 2pm

AIME training course - 27th June

Twitter: @CN_UK

Email: [email protected]