PAYAP International College T- Shirts Nan Mya Oo 5505010011.

PAYAP International College T- Shirts

Nan Mya Oo5505010011

Introduction

• Background• Target audience• Key communication• PR objective• PR strategy• Target press• PR Ideas• Promotion partners

Background

• Payap University was founded in 1974, in Chiang Mai, Thailand. Payap International College is a part of the main University that specializes in the education of students in English and is known for having a diverse student body.

• Every year Payap University’s International College Student Union designs a new T-shirt. The student body of the international college has lots of fun with the T- shirt because they design their own; students vote for 2 to 3 designs that they like most.

Target Audience

• Primary: Payap International College Students of all facilities: IBM,IHM,EC, CIS, Masters in TESOL, Masters in Linguistics:

• Young Adults Ages: 18- 40 Men and Women that are single or married.

• Low to high middle income• Secondary : Friends and siblings of students ages: 18-25• Professors: Women and Men ages: 30 – 50

Key Communications

• Key communications: • Product: Payap International College T-Shirts.• Brand: International College. • Website: http://ic.payap.ac.th/ • Price: (฿250) per T-Shirt. • Payap University: Logo and Symbol. • Release Date: 16th January 2014.• Special: Because it sets apart the International students from

the Thai students

PR Objectives• Create a buzz calling people’s attention to the PAYAP

International College so that news spreads through word of mouth

- social events and donation• To sell at least 500 T-Shirts per semester• Product will be seen on PAYAP’s IC website,PAYAP IC’s

Facebook,PAYAP’s EC website and IC president’s office mainly

• Reach audiences such as students, teachers, and their friends and family

• Send message that International College is Fun and casual compared to the University Side

PR Strategy

• Get interest of PAYAP IC by working within local events such as wearing IC t- shirt and play music at Sunday market in night plaza,

-Let IC students wear PAYAP’s IC t- shirt when doing out reach in the community

- Provide information to DJ at PAYAP Radio section to talk about IC – t shirt once per day

-Showcase IC T- shirts from the students who design them, by exhibiting them in public places such as the library etc.

PR Strategy

• Set up booths and sell the t- shirt on special occasions such as Christmas, Payap International Day, Payap Student Assembly, and Graduation event

-Giving bonus to student who can sell the highest amount of t- shirt

• Build a good image of Payap by leading a social campaign which will bring positive, helpful influence to the public

Target PressOnline pressPAYAP IC Facebook, website, EC website, PR group sites and video on YouTube PAYAP’s Radio Print MediaChiang Mai CityLife News Magazine

PR Ideas

• Interview with Payap IC president for the idea of making a t-shirt, designers, and T- shirt lovers

• Invite IC students to create their own designs, a student council votes on published designs

• Give out free T-shirts at all guest university lectures, orientation week, and for student awards

PR IdeasPR IDEAS RATIONALE TARGET MEDIA COST

Students competition

invite PAYAP’ IC students to create their own designs for IC- T shirt Winners get T- shirts

PAYAP PressPAYAP Website/ PAYAP IC Facebook, EC website

500

Special event for students at PAYAP

Having green tea party by inviting Professors, and IC join together. After that show them the designs and let them choose the best one

PAYAP press/ exchange programIC students

3000

PR IdeasPR IDEAS RATIONALE TARGET MEDIA COST

Create banners of students wearing payap t-shirt

Presenting banners of miss popular and mister popular wearing payap T- shirt post at IC department and PAYAP’s Gate

PAYAPwebsite/ ELEC/ IC students/ Professors/ external student who prepare to attending in university

1500

Social campaign Letting miss popular and mister popular where payap provide information about IC programs and the quality of T- shirt

External student who prepare to attending in university/ parents who are looking for a university their children

Promotional Partner• Chiang Mai CityLife-

advertise Payap • Friends of IC students at

PAYAP• Family of IC students at

PAYAP• Central Festival & Airport

Plaza – sell t-shirts and provide

scholarship information– Payap models could model in

the store

Thank You