Pay it Forward: the One for One model

Pay it Forward: the One for One model

Alley CheungWMBA 510 – Global Enterprise ManagementAngelo A. Camillo, Ph.D.April 3, 2013

Responsibilities of a company

• Honor human rights

• Demonstrate care• Prevent long-term

unintended consequences

• Honor sustainability

• Lead with transparency

• To do the big job• Get people involved• Transform business

into a force for good• Pay it forward• Make a change to the

world

Steps to change the business cultures:1. Treating the Symptom2. Treating the Cause3. Restoring Health

Treating the Symptom –“Buy One, Give One”

Fulfill immediate, basic need Donations-based programs E.g. TOMS

Help preventing soil-transmitted diseases

Provide recipients access to schools

More Examples:

Treating the Cause –“Buy One, Hire One”

Gets to the root cause of the problem – poverty Safeguards against the unintended negative

by-product of foreign aid, i.e. A culture of Western dependency

E.g. VisionSpring Focus on job creation Provide trainings to people in developing

countries To provide eye exams and sell affordable glasses

to their community

Starbucks creates jobs in Costa Rica

Restoring Health –“Buy One, Fund One” Fulfill higher-level needs Create fully sustainable business model E.g. The Naked Hippie

Self-described “purposed brand” Invests profits in micro-loans Helps individuals in developing countries to

support themselves and make a difference Respects and strengthens the capacity of people Help them to identify their own problems and

opportunities

Next step: Influence others

Final Thoughts