Pavlína Louženská - How I learned to love Instagram Ads

@PAVLINA_SPEAKS @ZOOT_CZ

400 000 000 active users

700 000 000 photos daily

1 of 5minutes

+

140 000 000likes & comments

“Instagram has become the water cooler of the fashion community.”

Eva Chen

93 % engagement

“Instagram is the perfect platform for innovative storytelling.”

Proenza Schouler

Love comes unexpected.Be prepared.

Love rules the world. If you stop for a moment.

Love makes

you rich.10 times

ROI richer.

Love comes in pairs. And threesomes. 600 % more <3

Best likes

Best reach

Love is everywhere. If you look for it.

Love is perfect. Picture perfect.

Love is cute. And sells.

Love is real. #zazitveci 700x

10 + 1 ways to fall in Love1. Set clear strategy2. Target broader audiences 3. A/B test target audience 4. Instagram account vs Instagram Ads5. Picture perfect images are a must6. Carousel > Picture > Cinemagraph7. Use 125 characters or less 8. Tailored messaging9. No aggresive copywriting

10. Kids, stories and filters 11. Make it part of something bigger

Let´s each other.

@zoot_mktfest