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Rohit Shetty P- 27
Dayanand Trimukhe P- 06Richa Dhaundiyal P- 48
Roshan Gamre P-28
Ekta Upadhyay P-08
Prashant Manave P-25
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y 86% disease due to poor quality of water
y 70% of Indias water is polluted
y Everyday 4500 dies due to contaminated water all over
worldy Diarrhea alone kills 1600 people all over world.
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y Drink six glasses of water(1.5 liters) everyday and avoidmedicines,tablets,injections,diagnosis,doctor fees,etc.
y Drink six glasses ofpurewater(1.5 liters) everydayand avoidmedicines,tablets,injections,diagnosis,doctor fees,etc.
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y Jaundice
y Diarrhea
y Dysentry
y Choleray Skin irritation
y Typhoid
y
Respiratory problems
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y Total water purifier market is of Rs 9 billion in India
y Three segments
y 1. Ultra Violet
y 2. Reverse Osmosisy 3. Resin Based
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The market is dominated by the organisedsector
The domestic water purifier appliancesmarket is estimated to be Rs 1200 Cr.
The market has tremendous growthpotential Only 20% of urban Indians use non manual
purifiers
Water purifiers usually use chemicalpurification, ultraviolet treatment andfiltration, or reverse osmosis techniques
Market Share
UV, 66.66%
esi ,
33.3 %
, 0, 0
UV
esi
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y RO-based Rs.13000 and above
y UV-based Rs.5000-9000
y Resin based Rs.1500 and above
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AQUAGUARD, 70%
HILI&
K N ,2 %
O HR , 4%
AQUAGUARD
HILI& K N
O H R AQUAGUARD;
0%
K N&O HR , 40%
0
40
0 0
RESIN BASED
AQUA UR
K N &pureit
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y Costly
y igh maintenance cost
y on portable
y Electricity driven
y Running water
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Boond Boond Pavitra
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y Works on Solar Energy
y Portable, Easy to handle
y Durability
y Auto Switch Off
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Strength
y Pioneer benefit toexplore untappedsegment
y Enabled on solar power
y Price is less
y
ong life
y ess scope in urbanregion due to limitedsunlight in homes
y Established market forRo and UV water purifier
Weakness
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Opportunitiesy Shortage of electricity
y Industrial, commercialestablishments use
y Diversification in thissegment ahead
Threat of new entrantswith a similar product.
Threat from substituteslike mineral watercompany. They canreduce their price to
the level that themiddle class can efforton a daily basis.
Threats
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y Maharashtra Citiesy asik
y agpury Aurangabad
y atur
y olhapur
y
Ratnagiri
y Upper Middle Class
y Middle Class
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y Pricing Method:-y Cost Plus Pricing
y Psychological Pricing
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y Advertising:y eading ewspaper [local]
y Billboards
y
oardingsy Television
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y Free products to doctors
y Stalls at main city points, weekly bazaars
y Promotion through local festivals
y ive demonstrations iny ealth Camps
y Schools
y Government Offices, etc.
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Distributor
Company
Consumer
Retailer
Head Office:- Pune
Assembly Plant:- Aurangabad
(MIDC)
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MRP Division (in Rs) Amount(in Rs) per unit
Materials and Parts Cost 869
Assembly Cost 130
Distribution and Advertisement 100
Profit Margin 120
Supplying Price 1219
Retailer Margin 180
MRP Rs. 1399/-
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y Expected units to be sold in first year:- 1,00,000 units.
y Total Sales :- Rs. 13,99,00,000/-
y Total Cost :- Rs. 10,99,00,000/-
y et Profit :- Rs. 1,20,00,000/-
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y Follow up with customers
y Follow up with distributors and retailers
y Modifications as per recommendations
y Analysis of Competitors strategies
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y Marketing Management book by otler, Phillip
y www.hul/pureit.com
y www.solartechnology.com
y www.waterpurifierindia.com
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