Pauline Coutant - Communication challenge in european capitals of culture

• 1. Communication CHALLENGE IN EUROPEAN CAPITALS OF CULTUREMons 2015 & lille3000Pauline CoutantDigital Communication Coordinator@Mons2015

2. Mons 2015, AN Artistic& economicproject 3. Mons 2015 in few numbers4 seasons25 highlights10 yearsof preparation300 projects45 exhibitions5000 artists, of whom1500 local artists36 creationsin the fieldof performingarts12 countries are represented68 coproduction partners18 partnercitiesand 13 partnermunicipalities22 partnerinstitutions500 associations are involved4200 studentsparticipate75% of the eventsare free 4. Mons 2015WHERE TECHNOLGYMEETS CULTURE 5. Via FestivalPerformingartsand new technologies 6. Caf europaA place wheretechnologymeetssustainability 7. Digital communication@mONS2015 8. Social media : hatersneedslovers 9. ARNE QUINZE 10. CITIZENS ARE OURCOMMUNITY MANAGERS 11. ToolsGoogle AlertsGoogle AnalyticsTweetDeckIconosquarePikoraTweetreachENGAGOR !But the best tool :Follow your influencers 12. CITY OF Mons & partnersVisitMons.beApp VisitMonsWidget 13. THANKS youPauline CoutantDigital Communication Coordinator