Paula Kerger President, PBS

PBS Education: CONFIDENTIAL

AZ.PBSLearningMedia.orgNext Generation Digital Content from

Eight – Arizona PBS FREE to educators and families

Mandy [email protected]


Paula KergerPresident, PBS


A robust content library of 14,000+ digital assets designed and aligned to core standards for classroom and student achievement

An innovative delivery platform that is 100% customizable for schools and districts

An affordable solution for evolving digital media classroom needs

Includes Online Professional Development for schools and educators

An integrated service that includes the best of public broadcasting and other governmental resources

AZ.PBSLearningMedia.org

PBS Education: CONFIDENTIALPBS Education: CONFIDENTIAL

Content OverviewCoverage Across Subject Area


Content Overview


Core Content Goals

• Fits the Classroom

• Comprehensive, Active Pipeline

• Professional Development

• Public Media Centric


Content from across public media


AZ.pbslearningmedia.org

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System Updates and New Content

Localized Service

Statewide KAET Customizable messaging

Content Contributors

Professional Development



Lakeshore Offer


Lakeshore Learning Offer

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Flexible Service OptionsPBS LearningMedia is designed to provide states and districts with a range of features and customization to meet local needs

BASIC • Turnkey Digital Media Service• Locally Branded• No Cost

June 2011

CUSTOM • Market Competitive Digital Media Service• Additional Content Packages • Minimal Cost

Fall 2011

API • Content integrated into existing portals• Fully-documented and supported API

Fall 2011

VALUE-ADDED SERVICES

• Professional Development Courses• Local Host, Curriculum Mapping, Local Content

Upload• Custom Analytics, District Standards• Enhanced Customer Support and Training

Fall 2011


PBS LearningMedia Custom Service for States/Districts/LEAs• Designed to support state/district needs

• The Custom service offers features including:– Student access and class accounts– Robust user management– Comprehensive analytics tools– Content Management System– State standards alignment– Content sharing within state/district/school– Content personalization by grade/subject


PBS LearningMediaContent Integration (API)

• Opportunity for states/districts who are primarily interested in integrating the content library:– States and districts who have existing portals

• Content will be integrated technically utilizing a new, fully-documented and supported API


PBS LearningMediaValue Added Services

Custom Content Development Creation of Digital Learning Objects defined by SEA/LEA gaps and needs

Custom Content Alignment Match content to state/district standards and/or competencies

Face-to-Face Professional Development Workshops and courses to guide and optimize utilization of Services

Online Professional Development TeacherLine courses & mentoring

Awareness Campaigns On-air and direct outreach to build awareness for the SEA/LEA service

Service Effectiveness Research Formative, Summative & RCT

School/Teacher Customer Support Customer support services


PBS LearningMediaNext Generation Digital Content Platform from

Eight – Arizona PBS

To Schedule an On-site Workshop contact:Mark Becker

[email protected]



• Kids learn the fundamentals of reading through interactive storybook adventures

• 5 day camp – 3 hours of instruction per day• View Episode and conduct related literacy

activities• Letter Identification, Rhyming/Decoding,

Spelling/Encoding, Read/Reading Comprehension

Camp Structure


Super WHY! Reading Camps




Improved overall performance Preschool children who watched Super WHY! performed significantly better on nearly all program specific measures and most of the standardized measures of early reading achievement when compared with those preschool children who watched an alternate program.

High levels of engagement – Nearly all of the children (97 percent) who rated the show and its characters gave Super WHY! high marks, so not only are young viewers learning, but they also find the content entertaining and engaging.

Research Summary


Growth on targeted literacy skills – Super WHY! viewers’ pre-test to post-test gain on tasks that measured phonological and phonemic awareness averaged 29 percent compared with an average gain of 13 percent for children in the control group.

Improved pre-reading skills – Children participating in the Super WHY! group were 24 percent faster at naming letters and 44 percent faster at naming sounds when compared to children in the control group.

Research Summary


Research SummaryGains for low-income and working class children. Low-income and working class children showed substantial improvement on tests measuring phonological, phonemic, and symbolic awareness:

• Among Super WHY! viewers, low-income and working class children scored 46 percent higher than low-income and working class children in the control group on standardized tests, whereas middle class children scored 11 percent higher than middle class children in the control group

• Eighty-one (81) percent of low-income and working class Super WHY! viewers compared with 62 percent of low-income and working class children in the control group were able to identify at least 16 upper case and 9 lower case letter names. Many of the middle class children had already mastered most of these skills before the study began.


For More Information Contact:

Barbara [email protected]

602-496-2823


Paula Kerger President, PBS

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